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For Companies At a Glance
- Tasks: Support and optimise digital content to enhance search visibility and customer experience.
- Company: Join M&S, a leading retailer focused on quality, value, and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and wellbeing support.
- Other info: Be part of an inclusive culture that values diversity and innovation.
- Why this job: Make a real impact in a fast-evolving digital landscape with a purpose-driven team.
- Qualifications: Experience in SEO, strong organisational skills, and a collaborative mindset.
The predicted salary is between 35000 - 45000 £ per year.
What's in it for you
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you’ll do
- The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
- Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty.
- Conduct editorial planning, brief creation, and gap analysis; recommend evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs.
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies.
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making.
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches.
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation.
- Provide SEO training; upskill stakeholders on best practice, define processes, develop learning materials, and articulate the role content plays in wider online and acquisition strategies.
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives.
- Contribute to cross‑functional projects, including content migrations and template development, ensuring SEO content best practice is applied.
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are
- Demonstrable experience working within SEO teams or agencies.
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on‑page factors that influence organic visibility.
- Good understanding of e‑commerce page types and how each can be optimised for SEO.
- Strong organisational skills, with the ability to manage multiple projects and large‑scale content and data sets.
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar.
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders.
- Data‑driven approach; able to support recommendations with insight and monitor performance impact.
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly.
- Desirable: Understanding of how content influences consumer behaviour and engagement.
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance.
Everyone’s Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We are transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
SEO Assistant Manager employer: Marks and Spencer
Contact Detail:
Marks and Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Assistant Manager
✨Tip Number 1
Get to know the company inside out! Research M&S's values, recent projects, and their approach to SEO. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common SEO-related questions. Think about how your experience aligns with the role and be ready to share specific examples of your past successes in optimising content.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace SEO Assistant Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Assistant Manager role. Highlight your relevant experience in SEO, especially around content optimisation and on-page factors, to show us you’re the perfect fit!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that showcase your understanding of SEO best practices and how you've successfully improved search visibility.
Be Clear and Concise: When writing your application, keep it clear and to the point. We love a well-structured application that’s easy to read, so make sure your spelling and grammar are spot on!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process!
How to prepare for a job interview at Marks and Spencer
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Understand the latest trends, algorithm changes, and best practices in content optimisation. Be ready to discuss how you've applied this knowledge in previous roles or projects.
✨Showcase Your Data Skills
Since the role requires a data-driven approach, be prepared to talk about how you've used analytics tools like Google Search Console or Adobe Analytics. Bring examples of how your insights have led to improved SEO performance in past experiences.
✨Prepare for Collaboration Questions
This position involves working closely with various teams, so think of examples that highlight your collaborative mindset. Be ready to discuss how you've built strong relationships with content writers, editors, and other stakeholders to achieve common goals.
✨Bring Ideas to the Table
Marks & Spencer is looking for someone who can contribute to their content optimisation roadmap. Come prepared with ideas on how to improve SEO strategies or enhance customer experience through content. This shows initiative and a genuine interest in the role.