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- Tasks: Lead Adobe Analytics implementation and manage a team of analysts for M&S web and app properties.
- Company: Join the innovative team at Marks and Spencer, a leader in retail.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Make a real impact on online trading and growth in a dynamic retail environment.
- Qualifications: 2+ years experience with analytics tools and strong communication skills required.
- Other info: Collaborative culture with opportunities to work across various teams and projects.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Implementation Analyst role at Marks and Spencer. As a Senior Implementation Analyst for the Online Trading & Growth team you will own the Adobe Analytics implementation for all M&S web and app properties. You will manage a small team of implementation analysts responsible for the development and maintenance of the Adobe Analytics tracking across the M&S UK, ROI and International websites, in-store web apps and customer-facing iOS and Android mobile applications. You will own the Tealium data-layer and will maintain a living data-dictionary and SDR for reference by users. You and your team will also be called on to assist in the Tealium tag management process for implementing other 3rd party tags and providing cookie/consent-related information to the consent management team. You will coach the Implementation Team, providing guidance and expertise and will manage their workflow (via Jira), enabling them to respond efficiently to tagging requests and related work. The work serves the Fashion, Home, Beauty and Food teams as well as the In-Store Digital Experience team and you will need to be comfortable speaking to all levels of the business from engineers to senior stakeholders. Strong written and spoken communication skills are essential.
Responsibilities
- Own the end‑to‑end tagging process.
- Manage the small team of implementation analysts, encouraging their development via training courses and 1:1 coaching.
- Oversee the team’s backlog via Jira, improving efficiency.
- Work with Digital Analysts, Marketing, Trading, Merchandising, Personalisation and Growth teams, Product Owners and engineers to understand reporting requirements and make recommendations.
- Own the templates for tagging specifications, review specs written by the team and ensure a consistent high standard is maintained; maintain a detailed, up‑to‑date data‑dictionary.
- Oversee the custom code in Tealium tag management system, removing duplication and ensuring high standards.
- Improve website performance by reducing code and adopting best practices; monitor site performance and work with the Platforms team to identify improvement opportunities.
- Monitor data quality and proactively highlight any issues before they impact the business users (e.g. using Observepoint and Adobe Alerts).
- Own the configuration of report suites including processing rules, classifications, etc.
- Own the management of user access to the tool.
Qualifications
- Technically experienced individual with at least 2 years of experience with an enterprise level analytics tool (GA4, Adobe Analytics, or similar), preferably in a retail environment.
- Experience writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch).
- Highly focused on data quality and reliability and able to manage multiple priorities in day‑to‑day work.
- Excellent documentation skills with proven experience of writing tagging specifications.
- Good communication skills. Able to explain technical concepts in layman’s terms.
- Proficient in Javascript, HTML and RegEx.
Seniority Level: Mid‑Senior level
Employment type: Full‑time
Job function: Information Technology
Industry: Retail
Location: London, England, United Kingdom
Senior Implementation Analyst employer: Marks and Spencer
Contact Detail:
Marks and Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Implementation Analyst
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to the role. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 3
Showcase your skills! Create a portfolio or a personal website where you can display your projects and achievements. This gives you an edge and makes you memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Implementation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Implementation Analyst role. Highlight your experience with Adobe Analytics and any relevant tag management tools like Tealium. We want to see how your skills match what we're looking for!
Showcase Your Communication Skills: Since strong written and spoken communication skills are essential, include examples in your application where you've effectively communicated technical concepts to non-technical stakeholders. This will show us you can bridge the gap between teams.
Detail Your Technical Experience: Be specific about your technical experience, especially with analytics tools and coding languages like Javascript and HTML. We love seeing concrete examples of how you've used these skills in past roles, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Marks and Spencer
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Adobe Analytics and Tealium. Be ready to discuss your experience with these tools, especially any specific projects you've worked on. Highlight how you've used them to improve data quality or website performance in previous roles.
✨Showcase Your Leadership Skills
Since you'll be managing a small team, it's crucial to demonstrate your leadership abilities. Prepare examples of how you've coached or developed team members in the past. Discuss your approach to managing workflows and how you ensure efficiency, particularly using tools like Jira.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice explaining complex technical concepts in simple terms. You might be asked to present your ideas to both technical and non-technical stakeholders, so being able to adapt your communication style is key.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in analytics implementation and how you overcame them. Be ready to discuss how you would handle issues related to data quality or tagging specifications.
