At a Glance
- Tasks: Lead PPC campaigns across Amazon and other platforms to drive performance and growth.
- Company: Join M&S, a global leader in Fashion, Home & Beauty, and Food products.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Be part of an ambitious team transforming retail with innovative digital strategies.
- Qualifications: Hands-on PPC experience and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
At M&S, we’re on a mission to share the magic of M&S with customers everywhere. Our goal is simple yet ambitious: to make our exceptional Fashion, Home & Beauty, and Food products accessible to people around the globe. To achieve this, we’re accelerating growth in our international business—transforming how we operate, driving change at pace, and reimagining processes to deliver seamless experiences for every customer.
Are you a performance‑driven paid media specialist ready to optimise campaigns and unlock growth across leading digital marketplaces? Then we are looking for an Assistant Marketing Manager to drive performance across key digital marketplaces, supporting the delivery and optimisation of paid media activity with a strong focus on hands‑on PPC execution.
All the details
The role plays a critical part in planning, launching and continuously refining campaigns across Amazon Ads (including Sponsored Products, Sponsored Brands and Sponsored Display), alongside managing paid activity on platforms such as Zalando and About You. We expect a structured, performance‑led approach to ensure campaigns are effectively paced, aligned to commercial objectives and delivering against key metrics. Close attention to detail and strong trading discipline underpin success, from managing bids and budgets to optimising search terms and maintaining product coverage.
Working in partnership with Amazon agency partners, the role ensures clear briefing, strong output quality and alignment with wider trading priorities. Ongoing performance analysis is central, with a focus on identifying opportunities, resolving challenges and driving improvements across traffic, conversion and operational efficiency. Collaboration sits at the heart of this position, working cross‑functionally with trading, brand and content teams within established creative frameworks to maximise campaign performance.
It is important to note this role is not focused on brand creative development and does not replace agency‑led creative or large‑scale marketplace expansion resources—instead, it is dedicated to executional excellence and performance optimisation in paid media.
What You’ll Do
- Own end‑to‑end PPC execution across key marketplaces, leading the planning, launch and optimisation of campaigns across Amazon Ads and other priority platforms.
- Manage and optimise paid media activity across Amazon, Zalando and About You, ensuring campaigns are structured, paced and delivering against performance targets.
- Act as the key point of contact for Amazon agency partners, delivering clear briefs, reviewing outputs and ensuring activity aligns with commercial priorities.
- Monitor campaign performance daily, identifying opportunities and resolving challenges across traffic, conversion and operational drivers while maintaining strong trading hygiene.
- Collaborate cross‑functionally with trading, brand and content teams to maximise performance, proactively highlighting risks or gaps that could impact campaign delivery.
Who You Are
- Proven hands‑on experience in PPC and paid media execution, with strong expertise across Amazon Ads and marketplace platforms, gained in‑house, at Amazon or within a specialist agency.
- Deep understanding of marketplace performance metrics and trading KPIs, with the ability to translate data into actionable insights that drive commercial outcomes.
- Strong stakeholder management skills, confident collaborating with agencies and senior partners, and recognised as a clear, effective communicator across cross‑functional teams.
- Highly organised and detail‑focused, with the ability to operate at pace in a fast‑moving environment while maintaining accuracy across campaign execution and optimisation.
- Experience working within complex, matrixed organisations, with exposure to European marketplaces such as Zalando and About You, and an understanding of DSP planning or reporting frameworks.
What’s in it for you
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you’ve completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market‑leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Everyone’s welcome. We are ambitious about the future of retail. We’re reinventing, innovating and leading the industry into a more conscientious, inspiring digital era. We’re redefining how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team so we can put steps in place to help you be at your best through this process.
PPC & Marketplace Performance Specialist employer: Marks and Spencer
At M&S, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Our Paddington Support Office provides a dynamic environment where employees can thrive, with tailored training and development opportunities to support career growth. Enjoy competitive benefits, including a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, all while contributing to our mission of making M&S accessible to customers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land PPC & Marketplace Performance Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at M&S or similar companies. A friendly chat can open doors and give you insights that might just help you land that interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research M&S’s recent campaigns and their approach to PPC. Being able to discuss how you can contribute to their goals will make you stand out.
✨Tip Number 3
Show off your skills with a portfolio! If you’ve got examples of successful PPC campaigns or marketplace performance metrics, bring them along. It’s a great way to demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the M&S team and ready to dive into the exciting world of digital marketplaces.
We think you need these skills to ace PPC & Marketplace Performance Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your PPC experience and how it aligns with the role. We want to see how your skills can help us drive performance across digital marketplaces!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've managed. Numbers speak volumes, so include metrics that demonstrate your impact on traffic and conversion rates.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your experience quickly!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at M&S!
How to prepare for a job interview at Marks and Spencer
✨Know Your PPC Inside Out
Before the interview, make sure you brush up on your PPC knowledge, especially around Amazon Ads and other marketplace platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you're not just familiar with the tools but can also leverage them effectively.
✨Understand the Metrics
Familiarise yourself with key performance metrics and trading KPIs relevant to the role. Be prepared to explain how you've used data to drive decisions in past roles. This will demonstrate your analytical skills and ability to translate insights into actionable strategies, which is crucial for optimising campaigns.
✨Showcase Your Collaboration Skills
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Highlight your communication skills and how you've managed stakeholder relationships, especially with agency partners. This will illustrate your ability to work within a matrixed organisation.
✨Prepare Questions About Their Goals
Have a few thoughtful questions ready about M&S's current digital marketplace strategies and future goals. This shows your genuine interest in the company and helps you understand how you can contribute to their ambitious plans. It’s also a great way to engage with your interviewers and leave a lasting impression.
