Paid Social and Display Specialist
Paid Social and Display Specialist

Paid Social and Display Specialist

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Support digital media campaigns and manage a multi-million-pound budget for M&S.
  • Company: Join Marks & Spencer, a dynamic retailer transforming the shopping experience with style and quality.
  • Benefits: Enjoy 20% discount, competitive holidays, bonus schemes, and wellbeing support.
  • Why this job: Be part of an inclusive team driving innovation in retail while making a real impact.
  • Qualifications: Strong background in Digital Paid Media marketing and analytical skills required.
  • Other info: This is a 12-month fixed term contract with opportunities for personal development.

The predicted salary is between 28800 - 43200 £ per year.

All the details

From Merchandising and Marketing – Product Development and Design, through to Supply Chain and Space Planning – our mission is to bring stylish wardrobe, home and beauty essentials to our customers via an easy, inspiring shopping experience online and in store that will delight them every time.

As we accelerate the transformation of our business to suit the changing needs of our customer, we need results-orientated colleagues that not only have a passion for our product, but a strong team-working ethos, creativity and a healthy commercial aim to join us on our journey.

This is an exciting opportunity to cover the role of Paid Media Specialist for 1 year, reporting to the Digital Marketing Manager. The ideal candidate will support with the development of our Digital media within campaigns across UK clothing and home and Brands at M&S. Ideally, the candidate will have experience in Paid Social in-house or across retail client\’s agency-side.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

Please note this role is a 12-month fixed term contract / secondment

What\’s in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We\’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special

  • After completing your probationary period, you\’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
  • Competitive holiday entitlement with the potential to buy extra holiday days!
  • Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
  • A generous Defined Contribution Pension Scheme and Life Assurance.
  • A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
  • Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
  • Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
  • Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
  • A charity volunteer day to support a charity or cause you\’re passionate about through a dedicated day away from work.

What you\’ll do

Your key accountabilities will include

  • Support the Digital Marketing Manager with delivering digital media within brand campaigns and co-ordinate the multi-million-pound budget, to ensure maximum performance is delivered at the most efficient cost.
  • Manage digital media with a focus on social and display in marketing campaigns across all Business Units within Clothing & Home and Brands at M&S for the UK.
  • Drive brand awareness, brand affinity and engagement by delivering the right message to the right audiences through the right social platform
  • Work closely with agency partners (Mindshare & Incubeta) and key partners to communicate briefs and priorities ensuring we are getting the service needed from all contacts at the agency, technology partners and from platform partners.
  • Work with agencies to develop a sophisticated test and learn roadmap across all social and display networks to ensure we are maximising the impact of our investment

Who you are

Your skills and experience will include

  • Strong background and proven track record in Digital Paid Media marketing
  • Lateral thinker and able to operate at both a strategic and tactical level with a blend of analytical, creative and numerical skills.
  • Ability to work to deadlines, manage multiple projects and react quickly to changing business priorities.
  • Results driven with a history of delivering short- and long-term customer targets.
  • Confident in dealing with external agency and supplier representatives.
  • Strong digital analytics capability and experienced in using marketing tools such as Adobe Analytics, familiar with Facebook Ads Manager and Google Ads a plus.

Everyone\’s welcome

We are ambitious about the future of retail. We\’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We\’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you\’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don\’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#LI-AC1: #LI-Hybrid, #LI-Onsite#Notjustanyjob

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Paid Social and Display Specialist employer: Marks and Spencer

Marks & Spencer is an exceptional employer that fosters a collaborative and inclusive work culture, where creativity and teamwork are at the forefront of our mission to deliver quality products to our customers. With competitive benefits such as a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, we prioritise the growth and development of our employees, ensuring they thrive both personally and professionally. Join us in our vibrant office environment, where your contributions will directly impact our transformation journey in the retail industry.
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Contact Detail:

Marks and Spencer Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Social and Display Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in digital paid media, especially within the retail sector. Understanding what works for brands similar to M&S can give you an edge in discussions during interviews.

✨Tip Number 2

Network with professionals in the digital marketing field, particularly those who have experience with social media and display advertising. Engaging with industry peers can provide insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that demonstrate your ability to drive brand awareness and engagement. Be ready to share metrics and results to showcase your impact.

✨Tip Number 4

Research M&S's current digital marketing strategies and recent campaigns. Being knowledgeable about their approach will help you tailor your conversation and show your genuine interest in the role.

We think you need these skills to ace Paid Social and Display Specialist

Digital Paid Media Marketing
Social Media Advertising
Display Advertising
Budget Management
Analytical Skills
Creative Thinking
Project Management
Agency Collaboration
Digital Analytics
Adobe Analytics
Facebook Ads Manager
Google Ads
Results-Driven Mindset
Strong Communication Skills
Ability to Work Under Pressure

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital paid media marketing, particularly in social and display advertising. Use specific examples that demonstrate your results-driven approach and ability to manage budgets.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with the key accountabilities listed in the job description, such as managing digital media campaigns and working with agency partners.

Showcase Analytical Skills: Since the role requires strong digital analytics capabilities, include any experience you have with tools like Adobe Analytics, Facebook Ads Manager, or Google Ads. Provide examples of how you've used these tools to drive campaign performance.

Highlight Team Collaboration: Emphasise your ability to work collaboratively with teams and external partners. Share examples of successful projects where teamwork played a crucial role in achieving objectives, reflecting the company's value on collaboration.

How to prepare for a job interview at Marks and Spencer

✨Showcase Your Digital Media Expertise

Make sure to highlight your experience in digital paid media marketing. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will demonstrate your capability to manage the multi-million-pound budget effectively.

✨Demonstrate Analytical Skills

Since the role requires strong digital analytics capabilities, be ready to talk about the tools you’ve used, such as Adobe Analytics or Facebook Ads Manager. Share examples of how you've used data to drive decisions and improve campaign performance.

✨Emphasise Team Collaboration

Given the importance of working closely with agency partners and internal teams, illustrate your teamwork skills. Share experiences where collaboration led to successful outcomes, and express your enthusiasm for working in a hybrid environment.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and creativity. Prepare scenarios where you had to think laterally to overcome challenges in past campaigns. This will show your strategic thinking and adaptability in a fast-paced environment.

Paid Social and Display Specialist
Marks and Spencer
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