At a Glance
- Tasks: Support and optimise digital content to boost search visibility and enhance customer experience.
- Company: Join M&S, a leading retailer focused on quality, value, and service.
- Benefits: Enjoy discounts, competitive holidays, bonuses, and 24/7 wellbeing support.
- Other info: Be part of an inclusive culture that values diversity and collaboration.
- Why this job: Make a real impact in a fast-evolving digital landscape with a purpose-driven team.
- Qualifications: Experience in SEO, strong communication skills, and a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
What's in it for you
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you’ll do
- The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
- Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty.
- Conduct editorial planning, brief creation, and gap analysis; recommend evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs.
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies.
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making.
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches.
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation.
- Provide SEO training; upskill stakeholders on best practice, define processes, develop learning materials, and articulate the role content plays in wider online and acquisition strategies.
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives.
- Contribute to cross‑functional projects, including content migrations and template development, ensuring SEO content best practice is applied.
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Who you are
- Demonstrable experience working within SEO teams or agencies.
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on‑page factors that influence organic visibility.
- Good understanding of e‑commerce page types and how each can be optimised for SEO.
- Strong organisational skills, with the ability to manage multiple projects and large‑scale content and data sets.
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar.
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders.
- Data‑driven approach; able to support recommendations with insight and monitor performance impact.
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly.
- Desirable: Understanding of how content influences consumer behaviour and engagement.
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance.
Everyone’s Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We are transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
SEO Assistant Manager in London employer: Marks and Spencer
At M&S, we pride ourselves on being an inclusive and dynamic employer, offering a supportive work culture that prioritises employee well-being and development. As an SEO Assistant Manager, you'll benefit from competitive perks such as a generous colleague discount, tailored training from day one, and a strong focus on personal growth through various opportunities. Join us in our mission to innovate and lead the retail industry while enjoying a fulfilling career in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Assistant Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect candidate for the SEO Assistant Manager role. Highlight your experience, skills, and what you can bring to the table in a way that resonates with the company's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the M&S family.
We think you need these skills to ace SEO Assistant Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEO Assistant Manager role. Highlight your relevant experience in SEO, content optimisation, and any tools you’ve used. We want to see how you can bring value to our team!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that show how you’ve successfully improved SEO performance or managed projects. This helps us see your potential impact at M&S.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use proper grammar and spelling, as this reflects your attention to detail. We appreciate well-structured applications that are easy to read!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Marks and Spencer
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Understand the latest trends, algorithm changes, and best practices in content optimisation. Be ready to discuss how you've applied this knowledge in previous roles.
✨Showcase Your Projects
Prepare to talk about specific projects you've worked on that demonstrate your skills in SEO. Highlight your experience with on-page optimisation, editorial planning, and any successful campaigns you've led. Use data to back up your achievements!
✨Be a Team Player
Marks & Spencer values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you've built relationships with content writers, analysts, and other stakeholders to achieve common goals.
✨Ask Insightful Questions
At the end of the interview, have some thoughtful questions ready. Inquire about their current SEO strategies, how they measure success, or what tools they use. This shows your genuine interest in the role and helps you understand if it's the right fit for you.
