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- Tasks: Lead the digital marketing strategy for Fashion, Home & Beauty across all channels.
- Company: Join Marks & Spencer, a dynamic and inclusive retail leader.
- Benefits: Enjoy 20% discount, competitive holidays, and generous pension schemes.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of retail with creativity and commercial insight.
- Qualifications: Proven leadership in digital marketing and strong commercial acumen required.
The predicted salary is between 70000 - 90000 £ per year.
As we continue to transform our business to meet the evolving needs of our customers, we're looking for results driven leaders who bring creativity, collaboration and a strong commercial mindset. Join us as Head of Digital Marketing for Fashion, Home & Beauty, where you'll shape and deliver the end to end digital marketing strategy across all channels. You'll lead CRM, performance marketing, digital brand media, online planning and measurement to drive incremental growth, maximise ROI and scale operating profit. This is a senior leadership role with full commercial ownership, ensuring our investment is data driven, agile and aligned to trading priorities.
To stay close to customers, our support teams are in the office at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
What's in it for you
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us. Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you'll do
Your key accountabilities will include:
- Setting and delivering the end to end digital marketing strategy for Fashion, Home & Beauty across all digital channels.
- Leading CRM, performance marketing, brand digital media, online planning and measurement to drive incremental revenue and maximise ROI.
- Owning a significant digital marketing budget and ensuring investment is commercially effective, data driven and responsive to trading priorities.
- Building and leading a high performing, multi discretionary team and agency ecosystem focused on test and learn and continuous improvement.
- Partnering with Data & Technology to shape the digital marketing tech and data roadmap, enabling scalable, privacy safe growth.
Who you are
Your skills and experience will include:
- Proven leadership of large, multi discriminatory digital marketing teams and high value budgets in a complex retail environment.
- Deep expertise across CRM, performance media, brand media, analytics, measurement and digital planning.
- Strong commercial acumen with a track record of driving ROI, incrementality and profitable growth.
- Advanced understanding of digital media technologies, attribution, econometrics, audience strategy and optimisation.
- Exceptional stakeholder management skills, able to influence senior leaders across marketing, trading, finance and technology.
Everyone's welcome. We are ambitious about the future of retail. We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of Digital Marketing Strategy & Planning employer: Marks and Spencer
Contact Detail:
Marks and Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing Strategy & Planning
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. This is a great way to demonstrate your creativity and results-driven mindset, which are key for the Head of Digital Marketing role.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital marketing strategies and come ready with ideas on how you can contribute to their growth. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and being part of the exciting journey at M&S.
We think you need these skills to ace Head of Digital Marketing Strategy & Planning
Some tips for your application 🫡
Show Your Creativity: When crafting your application, let your creativity shine through! Use engaging language and examples that showcase your innovative approach to digital marketing. We love seeing how you think outside the box!
Be Data-Driven: Since this role is all about driving ROI and making data-driven decisions, make sure to highlight your experience with analytics and performance metrics. Share specific results you've achieved in previous roles to back up your claims.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key skills and experiences mentioned in the job description. We want to see how you align with our vision for the Head of Digital Marketing role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at Marks and Spencer
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and technologies in digital marketing, especially in CRM and performance media. Be ready to discuss how you've successfully driven ROI and incrementality in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading large, multi-disciplinary teams. Discuss how you've fostered collaboration and continuous improvement within your teams, as this role requires strong leadership and team-building skills.
✨Be Data-Driven
Since the role involves significant budget ownership, come prepared with insights on how you've used data to inform your marketing strategies. Be ready to explain your approach to measurement and optimisation, and how it aligns with trading priorities.
✨Engage with Stakeholders
Think about how you've influenced senior leaders in past roles. Prepare to share specific instances where your stakeholder management skills made a difference, as this will be crucial for success in this position.