Global Digital CRM Loyalty & Retention Lead

Global Digital CRM Loyalty & Retention Lead

Full-Time 50000 - 65000 € / year (est.) No home office possible
Marks and Spencer

At a Glance

  • Tasks: Drive data-led strategies and optimise campaigns to enhance customer experiences.
  • Company: Join Marks and Spencer, a leader in quality retail with a focus on inclusion.
  • Benefits: 12-month fixed term role with opportunities for professional growth.
  • Other info: Collaborate across teams to deliver exceptional service and drive loyalty.
  • Why this job: Shape customer engagement and make a real impact in a dynamic environment.
  • Qualifications: Strong background in CRM, data-driven marketing, and audience segmentation skills.

The predicted salary is between 50000 - 65000 € per year.

Marks and Spencer is seeking a Digital CRM Loyalty & Retention Manager in London for a 12-month Fixed Term role. You'll shape customer experiences by driving data-led strategies and optimizing campaigns through analytics.

Your role involves maintaining the CRM lifecycle, managing the international loyalty program, and collaborating across teams to enhance customer engagement.

A strong background in CRM & data-driven marketing is essential, alongside skills in audience segmentation and campaign optimization.

Join M&S to be part of a team that's committed to delivering quality service and inclusion in retail.

Global Digital CRM Loyalty & Retention Lead employer: Marks and Spencer

Marks and Spencer is an excellent employer, offering a dynamic work environment in the heart of London where innovation meets tradition. With a strong commitment to employee development, you will have access to numerous growth opportunities and be part of a collaborative culture that values diversity and inclusion. Join us to make a meaningful impact on customer experiences while enjoying the benefits of working for a respected leader in retail.

Marks and Spencer

Contact Detail:

Marks and Spencer Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Digital CRM Loyalty & Retention Lead

Tip Number 1

Network like a pro! Reach out to people in the industry, especially those at Marks and Spencer. A friendly chat can open doors and give you insights that might just set you apart from other candidates.

Tip Number 2

Show off your skills! When you get the chance to interview, be ready to discuss specific examples of how you've used data to drive CRM strategies. We want to hear about your successes in audience segmentation and campaign optimisation!

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Keep an eye on our website and apply as soon as you see a role that fits. The earlier you apply, the better your chances!

Tip Number 4

Prepare for collaboration! Since this role involves working across teams, think about how you can demonstrate your teamwork skills. Share stories of past collaborations that led to successful outcomes in your previous roles.

We think you need these skills to ace Global Digital CRM Loyalty & Retention Lead

Digital CRM
Loyalty Program Management
Data-Driven Marketing
Analytics
Campaign Optimization
Audience Segmentation
Customer Engagement

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the role of Digital CRM Loyalty & Retention Manager. Highlight your experience in CRM and data-driven marketing, and don’t forget to mention any relevant campaigns you've optimised!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer engagement and how your skills align with M&S's goals. Be sure to mention your experience with audience segmentation and campaign optimisation.

Showcase Your Analytical Skills:Since this role involves driving data-led strategies, make sure to include examples of how you've used analytics to improve customer experiences in your application. Numbers speak volumes, so don’t shy away from sharing results!

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at M&S!

How to prepare for a job interview at Marks and Spencer

Know Your CRM Inside Out

Make sure you brush up on your knowledge of CRM systems and data-driven marketing strategies. Be ready to discuss how you've used analytics to optimise campaigns in the past, as this will show your potential employer that you can hit the ground running.

Showcase Your Campaign Successes

Prepare specific examples of successful campaigns you've managed, particularly those involving audience segmentation and retention strategies. Use metrics to back up your claims; numbers speak volumes and demonstrate your impact.

Collaborate Like a Pro

Since the role involves working across teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve worked with different departments to enhance customer engagement.

Embrace the M&S Values

Familiarise yourself with Marks and Spencer's commitment to quality service and inclusion. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission in the retail space.