All the details
Please note this role is a 12 month fixed term contract.
What\'s in it for you
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We\'re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you\'ve completed your probation
- Competitive holiday allowance with the option to buy more
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you\'ll do
As one of the UK\'s most loved brands, with a presence on every high street and decades of product innovation, we have an incredible opportunity to acquire the high value backlinks to M&S.com.
As the Digital PR Executive, you will report into the Digital PR Lead, within the SEO team in the Online department. This is an exciting new role dedicated to supporting the continued growth of our SEO performance at M&S via digital PR and link building activity. You will undertake a critical role that will be a key part of gaining valuable links to M&S.com. Main responsibilities include campaign ideation, research, press release writing, and outreach. You will maximise every opportunity to earn links to M&S.com from relevant and authoritative websites utilising a range of digital PR and content marketing techniques.
- Research and plan creative campaigns that will excite the media to link back to key categories of the website, while adhering to brand guidelines.
- Write press materials and outreach emails ensuring everything is engaging and SEO optimised, with multiple angles and hooks to ensure we reach our link goals, ready for approval by the Digital PR Lead.
- Source relevant press contacts for all Digital PR activities and continually add to our internal media lists, while managing relationships with journalists.
- Acquire high quality and relevant backlinks through various Digital PR tactics, including campaigns, reactive PR, and link reclamation, while trying to minimise affiliate link acquisition.
- Amplify campaigns through influencers to reach more customers and gain additional traffic to the website.
- Work with Press Officers in the PR and social media teams to optimise press materials ensuring that we are maximising link opportunities in all outreach to media.
- Spend time each week monitoring industry news, the media landscape and social media to understand trends and opportunities for Digital PR.
Who you are
- Excellent written and communication skills, able to write press materials to a high standard, with an excellent grasp on English spelling, punctuation and grammar.
- Demonstratable experience in a digital PR or influencer marketing role, either at an agency or client-side with proven results of media placements and hitting campaign KPIs.
- Ideally you will have experience using a variety of media databases e.g. Muckrack, Press Loft, Buzzstream and their competitors, with awareness of SEO tools (such as Ahrefs).
- Desirable to have experience in a complex fashion, beauty or homeware retail business with high SEO traffic.
- Really strong organisational and time management skills.
Everyone\'s Welcome
We are ambitious about the future of retail. We\'re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We\'re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you\'d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don\'t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
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StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Executive (12 month FTC)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Marks and Spencer are looking for when hiring for a Digital PR Executive (12 month FTC).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Marks and Spencer for the Digital PR Executive (12 month FTC), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Marks and Spencer as a Digital PR Executive (12 month FTC), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Marks and Spencer’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital PR Executive (12 month FTC).
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Marks and Spencer, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Marks and Spencer's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Marks and Spencer. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Marks and Spencer
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Marks and Spencer uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Marks and Spencer. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
