At a Glance
- Tasks: Analyse customer behaviour and optimise engagement for Sparks loyalty programme.
- Company: Join M&S, a dynamic and inclusive retail leader transforming the industry.
- Benefits: Enjoy 20% discount, competitive holidays, bonuses, and wellbeing support.
- Other info: Be part of a diverse team driving innovation in retail.
- Why this job: Make a real impact by turning data into actionable insights for customers.
- Qualifications: Strong analytical skills, experience with SQL/PySpark, and a numerate degree.
The predicted salary is between 30000 - 40000 £ per year.
Summary
We are looking for an exceptional Customer Analyst to join us at this pivotal moment in our loyalty transformation.
As a Customer Analyst, you will play a key role in understanding how customers engage with their launched programme, measuring performance, and shaping decisions that deliver value for both customers and the business.
Working as part of a high‑performing analytics & reporting team, you’ll turn data into insight, helping to optimise the customer experience, improve programme performance, and inform strategic decisions across Sparks.
Due to high interest, this role may close earlier than advertised. We recommend applying as soon as possible.
- All the details
- What you’ll do
- Analyse customer behaviour and engagement within Sparks, identifying trends, opportunities, and areas for improvement.
- Evaluate programme performance against key business KPIs, translating data into clear, actionable insights.
- Deliver high-quality, insight‑led analysis to inform trading, strategy, and decision‑making.
- Work with colleagues across Loyalty, Product, Data and Data science teams to help shape the evolution of the programme.
- Contribute to how we measure Sparks, ensuring we effectively understand customer impact and commercial value.
Who you are
- Strong analytical and numerical skills, demonstrating curiosity, customer focus and commercial acumen.
- Excellent communication skills with the ability to translate complex findings into clear recommendations.
- Experience using SQL/Py Spark on large, complex data sets.
- A degree in a numerate subject such as Maths, Statistics, Economics, or Computer Science.
- Retail experience and background a big advantage.
- What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day.
We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third‑party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry‑leading parental, adoption and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.
- Everyone’s welcome
We are ambitious about the future of retail.
We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era.
We’re transforming how we work together and offering our most exciting opportunities yet.
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers.
Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
We support each other and work together to win together.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application.
This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
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StudySmarter Expert Advice🤫
We think this is how you could land Customer Analyst
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Marks and Spencer!
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We think you need these skills to ace Customer Analyst
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Marks and Spencer, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Marks and Spencer
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Marks and Spencer’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
