At a Glance
- Tasks: Drive conversion rate optimisation through experimentation and data analysis.
- Company: Join M&S, a leading retailer focused on quality and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and wellbeing support.
- Other info: Be part of a diverse team committed to making change happen.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: Experience in CRO or digital optimisation and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
To support in delivering measurable improvements through conversion rate optimisation in the customer journey through experimentation. This role owns the day to day planning and execution of experiments, supports analysis and reporting, and builds strong foundations in experimentation, UX optimisation, and data led decision making.
Key responsibilities include:
- Identify optimisation opportunities across websites, apps, landing pages, and funnels
- Support in delivering the CRO roadmap aligned to business and incremental revenue objectives
- Maintain testing best practices and QA standards & develop clear hypotheses grounded in qualitative and quantitative insights
- Take findings from experiments and turn into actionable recommendations to support category growth or digital best practices
- Communicate test plans, results, and learnings clearly to stakeholders
- Driving a test & learn roadmap using customer insight and onsite data to focus on optimisation across these areas and digital channels
- Working with the data insights team, product development, trading, UX & UI and analytics teams to identify new opportunities
- Working with third party providers to build and drive a roadmap that looks to improve and optimise the onsite experience and delivering value
- Use industry data sources to drive and prioritise changes within M&S.com
Who you are:
- Ability to analyse and report information
- Experience in CRO/experimentation or digital optimisation
- Strong organisational skills
- Ability to create relationships with other members of M&S.com and the wider business
- Adobe Analytics, Content Square or other web analytics tools
- Ability to form strong hypotheses and challenge assumptions with data
- Experience with Optimizley or other A/B testing platforms
Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application.
Conversion Rate Optimisation Assistant Manager employer: Marks and Spencer
At M&S, we pride ourselves on being an inclusive and dynamic employer, dedicated to fostering a culture of growth and innovation. As a Conversion Rate Optimisation Assistant Manager, you'll enjoy a competitive benefits package, including a generous colleague discount, flexible holiday options, and comprehensive wellbeing support. With tailored training from day one and opportunities to make a meaningful impact through your work, M&S is the perfect place for those looking to thrive in a fast-paced retail environment while contributing to a purpose-driven mission.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Assistant Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at M&S. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by practising common questions related to CRO and digital optimisation. We want you to showcase your analytical skills and how you can drive results!
✨Tip Number 3
Showcase your passion for experimentation! Bring examples of past projects where you’ve successfully implemented A/B testing or optimisation strategies. This will help us see your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the M&S team.
We think you need these skills to ace Conversion Rate Optimisation Assistant Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRO and digital optimisation. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Your Analytical Skills:Since this role involves a lot of data analysis, be sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can turn numbers into actionable insights!
Communicate Clearly:When writing your application, keep it clear and concise. We appreciate straightforward communication, so make sure your test plans and results are easy to understand. This will show us you can communicate effectively with stakeholders.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Marks and Spencer
✨Know Your CRO Basics
Before the interview, brush up on your conversion rate optimisation (CRO) knowledge. Understand key concepts like A/B testing, user experience (UX) optimisation, and data-driven decision making. Being able to discuss these topics confidently will show that you're serious about the role.
✨Prepare Your Success Stories
Think of specific examples from your past experiences where you've successfully implemented CRO strategies or improved customer journeys. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you articulate your impact clearly and effectively.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Adobe Analytics, Optimizely, or any other web analytics platforms mentioned in the job description. If you have experience with these tools, be ready to share how you've used them to drive results in previous roles.
✨Engage with Stakeholders
Since the role involves communicating test plans and results to stakeholders, think about how you can demonstrate your relationship-building skills. Prepare to discuss how you've collaborated with different teams in the past and how you can bring that collaborative spirit to M&S.
