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For Companies At a Glance
- Tasks: Create engaging content for social media, emails, and digital campaigns that drives action.
- Company: Join M&S, a dynamic and inclusive brand known for quality and creativity.
- Benefits: Enjoy a 20% discount, competitive holidays, and wellness support.
- Other info: Collaborative culture focused on innovation and inclusivity.
- Why this job: Be part of a creative team shaping impactful storytelling in a fast-paced environment.
- Qualifications: 6+ years of copywriting experience with strong digital and CRM skills.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a Senior Copywriter to join our team of creative specialists – a dedicated channel expert who lives and breathes social-first storytelling but can flex their craft across every customer touchpoint. You’ll take the lead on copy for social and email while shaping content for paid social, push notifications, POS and the online customer journey. Blending creativity with data-driven insight, you’ll bring best practice, performance learnings and a distinct M&S tone of voice to every channel. You’ll work closely with our social team to analyse what’s landing, refine our approach, and champion copy that connects and converts. If you’re passionate about brand, creativity and making every word work harder, we’d love to hear from you.
What’s in it for you: Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever-evolving business built on doing the right thing and bringing exceptional quality, value, and service to every customer, whenever, wherever, and however they want to shop with us.
- 20% colleague discount across all M&S products and many third-party brands (for you and a member of your household)
- Competitive holiday entitlement with the option to buy extra days
- Discretionary bonus schemes
- Defined Contribution Pension Scheme and Life Assurance
- Tailored induction and training programmes
- Perks and discounts via our M&S Choices portal
- Industry-leading parental, adoption, and neonatal policies
- 24/7 Virtual GP and wellbeing support
- Charity volunteer day
What you will be doing:
- Transform Creative Briefs: Turn briefs into compelling, commercially driven storytelling that captures attention and drives action.
- Compose content for CRM, paid and organic social media, digital campaigns, and other channels—adjusting tone and style for each platform.
- Champion Brand Voice: Ensure every word reflects the brand’s tone of voice, making content feel unmistakably M&S.
- Collaborate for Impact: Work closely with creative, marketing, and channel teams to deliver cohesive, high-performing campaigns.
- Balance Creativity with Results: Use data and insights to refine messaging, stay ahead of trends, and continually elevate copy efficiency.
Who you are:
- Extensive Copywriting Experience: 6+ years in copywriting, ideally within fashion, beauty, or lifestyle brands, with a strong grasp of tone, rhythm, and storytelling.
- Digital & CRM Proficiency: Demonstrated expertise in CRM, paid and organic social media, and digital-centric settings, with a grasp of performance indicators.
- Outstanding Writing Skills: Expert in clear, concise, imaginative copywriting, with stellar editing and proofreading abilities.
- Collaborative & Communicative: Strong communicator who thrives in cross-functional creative teams and is confident working across departments.
- Adaptable & Passionate: Thrives in fast-paced, ever-evolving environments, with a proactive approach and a genuine passion for brand, creativity, and craft.
Everyone’s welcome: We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. M&S strives to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make change happen. We’re committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. If you need support or reasonable adjustments during the recruitment process, please let us know when completing your application.
Content Editor employer: Marks and Spencer
Contact Detail:
Marks and Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Editor
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with the M&S tone of voice. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand voice. Be ready to discuss how your experience aligns with their needs and how you can contribute to their creative storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the M&S team.
We think you need these skills to ace Content Editor
Some tips for your application 🫡
Craft Your Story: When you're writing your application, think of it as your own personal story. We want to see how your experiences and skills align with the role of a Senior Copywriter. Make sure to highlight your creativity and how you've used it in past roles!
Show Off Your Skills: Don’t hold back on showcasing your copywriting prowess! Include examples of your work that demonstrate your ability to adapt tone and style across different platforms. We love seeing how you can make every word count!
Be Data-Driven: Remember, blending creativity with data is key! Share any insights or results from your previous campaigns that show how your copy has driven engagement or conversions. We’re all about performance learnings here at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Marks and Spencer
✨Know Your Brand Inside Out
Before the interview, dive deep into M&S's brand values and tone of voice. Familiarise yourself with their recent campaigns and how they engage with customers across different channels. This will help you demonstrate your understanding of their brand and how you can contribute to their storytelling.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copywriting work, especially in social media and email formats. Be ready to discuss the thought process behind each piece and how it aligns with brand objectives. This will showcase your creativity and ability to adapt your writing style.
✨Be Data-Driven
Since the role requires blending creativity with data insights, come prepared with examples of how you've used data to refine your copy or improve campaign performance. Discuss specific metrics and results to illustrate your impact, showing that you can balance creativity with measurable outcomes.
✨Collaborate and Communicate
Highlight your experience working in cross-functional teams. Share examples of successful collaborations with marketing or creative teams, and how you’ve contributed to cohesive campaigns. This will demonstrate your ability to thrive in a collaborative environment, which is key for this role.