At a Glance
- Tasks: Drive marketplace growth through impactful paid media campaigns on platforms like Amazon and Zalando.
- Company: Join M&S, a leading brand committed to innovation and inclusivity.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Flexible working environment with strong career development opportunities.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in retail.
- Qualifications: Experience in paid media and campaign management is essential.
The predicted salary is between 34650 - 42350 £ per year.
Are you a performance-minded marketplace marketer ready to grow the M&S brand across leading international platforms? Join M&S as an Assistant Digital Marketing Manager (Marketplace Growth) and help accelerate our growth across leading international marketplace partners including Zalando, About You and Amazon.
This role plays a key part in delivering impactful paid media campaigns that increase customer engagement, enhance product visibility and drive commercial performance across multiple markets. Working closely with brand marketing, buying, trading teams, marketplace stakeholders and agency partners, you'll coordinate campaign activity, manage creative planning and turn performance insights into growth opportunities. Combining hands-on PPC activation, optimisation and reporting with strong stakeholder and project management, this is an exciting opportunity to shape how customers discover and engage with the M&S brand on some of the world’s leading digital marketplace platforms.
We're looking for a commercially minded digital marketer with experience in paid media, PPC and campaign management who can balance creativity with analytical thinking. The ideal candidate will be highly organised, confident managing multiple stakeholders, and motivated by using data and insight to drive performance across leading marketplace platforms such as Zalando, About You and Amazon. They will thrive in a fast-paced environment, using customer, trading and campaign insights to increase product visibility, accelerate growth and strengthen the M&S brand across international markets.
NB This is a full-time role based at our Paddington Support Office a minimum of three days a week and is a full time salaried position.
Your key accountabilities will include:
- Deliver and optimise paid media campaigns across Zalando, About You, Amazon and other marketplace channels, managing budgets, bidding, campaign performance and product visibility to support commercial growth.
- Coordinate marketplace marketing campaigns from planning through to execution, ensuring creative assets, messaging and product priorities are aligned to trading objectives and seasonal events.
- Partner with brand marketing, buying, trading, content teams and external agencies to develop market-ready campaigns that maximise customer engagement and commercial performance.
- Monitor and analyse campaign performance, translating data and insights into actionable recommendations that improve traffic, conversion, ROAS and overall marketplace effectiveness.
- Build strong stakeholder relationships and maintain clear campaign governance, ensuring activity is delivered on time, aligned to business priorities and continuously optimised for growth.
Your skills and experience will include:
- Experienced in paid media, PPC, marketplace marketing or retail media, ideally within a fashion, lifestyle, beauty or multi-category retail environment.
- Confident managing and optimising marketplace campaigns across platforms such as Zalando, About You and Amazon, using data and insight to drive performance and growth.
- Commercially minded, with a strong understanding of marketplace trading metrics including traffic, conversion, ROAS, budget management and product performance.
- Skilled at coordinating campaigns across multiple stakeholders, partnering with brand, buying, trading, content, creative and agency teams to deliver impactful marketing activity.
- Highly organised with excellent communication and analytical skills, able to manage competing priorities and translate performance insights into clear recommendations and actions.
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market-leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
We are ambitious about the future of retail. We're reinventing, innovating and leading the industry into a more conscientious, inspiring digital era. We're redefining how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Asst Digital Marketing Manager - Marketplace Growth employer: Marks and Spencer
Marks and Spencer is an exceptional employer that fosters a culture of innovation and collaboration, particularly within the Corporate HR technology team. Employees benefit from a supportive environment that prioritises professional growth and development, alongside competitive remuneration and benefits. Working in a dynamic location, you will have the opportunity to lead impactful projects that enhance the colleague experience throughout their journey with the company.
StudySmarter Expert Advice🤫
We think this is how you could land Asst Digital Marketing Manager - Marketplace Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marks and Spencer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marks and Spencer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marks and Spencer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marks and Spencer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Asst Digital Marketing Manager - Marketplace Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marks and Spencer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marks and Spencer:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marks and Spencer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marks and Spencer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marks and Spencer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marks and Spencer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.