At a Glance
- Tasks: Assist in planning and delivering PR, influencer, and social activities across international markets.
- Company: Join M&S, a fast-moving and inclusive brand with a strong sense of purpose.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Be part of a diverse team that values collaboration and high-quality work.
- Why this job: Make an impact in fashion, home, and beauty while collaborating with creative minds.
- Qualifications: Experience in social, influencer, or PR, with a passion for trends and storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Working at M&S means being part of something bigger – helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast‑moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you’ve completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market‑leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
We’re looking for an Assistant PR & Social Manager (Fashion, Home and Beauty) to help plan and deliver PR, influencer and social activity across key international markets. This role is perfect for someone who enjoys working across PR, creators and social, using a mix of media, influencer partnerships and content to build brand awareness, stay culturally relevant and drive sales. You’ll also need to be comfortable working across different types of markets and business models (including Franchise, Owned, Direct‑to‑Consumer, Wholesale and Marketplace), adapting PR and social activity to suit each one. Collaboration is a big part of the role. You’ll work closely with internal teams, external partners, media and talent to make sure campaigns are aligned and joined up across all channels. Alongside building the brand, there’s a strong commercial focus, making sure PR, influencer and social activity supports key trading priorities. You’ll help deliver both always‑on activity and bigger campaign moments, from initial planning right through to execution.
Key Responsibilities:
- Support the development and execution of international consumer PR strategies and campaigns
- Draft press materials including releases, e‑alerts and briefing documents
- Support the planning and execution of integrated social media strategies aligned to the wider campaign activity
- Contribute to driving commercial impact through social, supporting key trading moments, product campaigns and traffic‑driving activity
- Monitor performance and channel trends, using data and insights to continuously optimise content and approach
- Support the delivery of a fully integrated paid and organic influencer strategy
- Assist with influencer outreach, gifting and paid partnerships
Who You Are:
- Proven experience across social, influencer and/or PR, ideally within an international or multi‑market environment
- Strong understanding of social platforms (including Instagram, Facebook, TikTok and emerging channels), with a clear point of view on content, storytelling and community engagement
- Experience supporting integrated campaigns across PR, influencer and social, with an understanding of how these channels work together to drive both brand and commercial impact
- Proven ability to develop or localise social and influencer strategies, with a focus on culturally relevant, social‑first content that performs across formats
- A strong interest in fashion, lifestyle and culture, with a sharp instinct for trends and what will resonate with different audiences
- Confident working in a fast‑paced environment, managing multiple priorities and contributing to cross‑functional projects
- Strong communication and stakeholder management skills, with the ability to present ideas and updates clearly, including to senior stakeholders
- A collaborative, proactive mindset with excellent attention to detail, a sense of ownership, and a drive to deliver high‑quality work
Diversity and Inclusion: Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
Assistant PR & Social Manager employer: Marks and Spencer
At M&S, we pride ourselves on being an inclusive and dynamic employer, offering a vibrant work culture that fosters collaboration and innovation. As an Assistant PR & Social Manager, you'll benefit from competitive perks such as a generous colleague discount, tailored training, and comprehensive wellbeing support, all while contributing to impactful campaigns that resonate across international markets. With a strong focus on employee growth and a commitment to doing the right thing, M&S is the perfect place for those seeking meaningful and rewarding employment in the fashion, home, and beauty sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant PR & Social Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Marks and Spencer. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Marks and Spencer, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Marks and Spencer inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Assistant PR & Social Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Marks and Spencer. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Marks and Spencer.
How to prepare for a job interview at Marks and Spencer
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
