At a Glance
- Tasks: Lead digital marketing strategies for an exciting new B2C trading game.
- Company: Join a dynamic start-up in the heart of Shoreditch.
- Benefits: Enjoy unlimited holidays, private medical insurance, and a competitive salary up to £55K.
- Other info: Work in a relaxed office environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of innovative marketing in the gaming and sports sectors.
- Qualifications: 3+ years in digital marketing with a passion for sports, especially football.
The predicted salary is between 50000 - 55000 £ per year.
My client is looking for an experienced digital marketeer to take a central role in the launch and scaling of an innovative new B2C digital collectibles trading game.
Responsibilities
- Delivering strategy for the initial launch (Q1 2019) and scaled roll-out (Q3 2019) of the app.
- Delivering the strategy, creation, execution and monitoring of on-going digital marketing and social media campaigns, using a combination of owned and partner channels.
- Delivering data-led insights and iterative test & learn to optimise strategy and spend.
- Identifying influencers and other strategic media partnerships to drive brand/product adoption.
- Liase directly with the social media and marketing teams in some of the world’s largest football clubs to drive effective delivery of partner social media support activations.
- Overseeing and/or creating social media copy/content.
- Overseeing and/or engaging with a growing community of users globally in app and on social platforms.
- Line management of social media/community manager(s).
Must have skills & experience
- Minimum of 3+ years in a senior digital marketing role, ideally for a consumer-facing business.
- An experienced all-round digital marketeer with demonstrable expertise in social media across established and emerging channels, creative content and campaign strategy, influencer engagement, paid advertising, re-targeting, CRM, e-mails and analytics.
- Experience of having launched and scaled a B2C native app – ideally in the gaming, sports or content sectors – and having played a central role in successful consumer adoption.
- An excellent communicator, confident in building direct relationships with key stakeholders (e.g. club social media/marketing teams) to extend the value of those relationships.
- Experience of implementing tone-of-voice and brand-building across various platforms.
- Self-starter, able to work autonomously, with experience of managing/mentoring junior staff.
- Demonstrable interest or passion for sport, ideally football.
- Highly ambitious to develop this role in an innovative and entrepreneurial start-up environment.
Nice-to-have skills & experience
- Experience of creative and/or art direction.
- Experience in image-manipulation software (e.g. Photoshop).
- Non-English language skills.
The offer
- Competitive salary based on experience up to £55K.
- Competitive benefits package including unlimited holidays, private medical insurance, enhanced pension contribution, gym membership and travel insurance.
- Relaxed and fun office environment in the heart of Shoreditch.
Digital Marketing Lead in England employer: MarkIT Placements
Join a dynamic and innovative team as a Digital Marketing Lead in the heart of Shoreditch, where creativity meets strategy in launching an exciting new B2C digital collectibles trading game. Enjoy a competitive salary and an exceptional benefits package, including unlimited holidays and private medical insurance, all within a relaxed and fun office environment that fosters personal growth and collaboration. This role offers the unique opportunity to work closely with major football clubs and engage with a global community, making it an ideal place for passionate individuals looking to make a meaningful impact in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MarkIT Placements and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MarkIT Placements are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MarkIT Placements on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MarkIT Placements. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MarkIT Placements. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MarkIT Placements:Show us that you’ve done your homework! In your application, briefly mention what you admire about MarkIT Placements’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MarkIT Placements
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MarkIT Placements will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MarkIT Placements, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
