Overview
My client is looking for an experienced digital marketeer to take a central role in the launch and scaling of an innovative new B2C digital collectibles trading game.
Responsibilities
- Delivering strategy for the initial launch (Q1 2019) and scaled roll-out (Q3 2019) of the app
- Delivering the strategy, creation, execution and monitoring of on‑going digital marketing and social media campaigns, using a combination of owned and partner channels
- Delivering data‑led insights and iterative test & learn to optimise strategy and spend
- Identifying influencers and other strategic media partnerships to drive brand/product adoption
- Liase directly with the social media and marketing teams in some of the world’s largest football clubs to drive effective delivery of partner social media support activations
- Overseeing and/or creating social media copy / content
- Overseeing and/or engaging with a growing community of users globally in app and on social platforms
- Line management of social media / community manager(s)
Must have skills & experience
- Minimum of 3+ years in a senior digital marketing role, ideally for a consumer‑facing business
- An experienced all‑round digital marketeer with demonstrable expertise in social media across established and emerging channels, creative content and campaign strategy, influencer engagement, paid advertising, re‑targeting, CRM, e‑mails and analytics
- Experience of having launched and scaled a B2C native app – ideally in the gaming, sports or content sectors – and having played a central role in successful consumer adoption
- An excellent communicator, confident in building direct relationships with key stakeholders (e.g. club social media / marketing teams) to extend the value of those relationships
- Experience of implementing tone‑of‑voice and brand‑building across various platforms
- Self‑starter, able to work autonomously, with experience of managing / mentoring junior staff
- Demonstrable interest or passion for sport, ideally football
- Highly ambitious to develop this role in an innovative and entrepreneurial start‑up environment
Nice‑to‑have skills & experience
- Experience of creative and/or art direction
- Experience in image‑manipulation software (e.g. Photoshop)
- Non‑English language skills
The offer
- Competitive salary based on experience up to £55K
- Competitive benefits package including unlimited holidays, private medical insurance, enhanced pension contribution, gym membership and travel insurance
- Relaxed and fun office environment in the heart of Shoreditch
