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- Tasks: Lead growth marketing strategies for an innovative AI-powered PropTech platform.
- Company: Join a dynamic founding team in a fast-paced startup environment.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape the future of home services while driving impactful marketing strategies.
- Qualifications: 5 years in growth marketing with a strong track record in performance and partnerships.
- Other info: Collaborate with top executives and make a real difference in a growing company.
The predicted salary is between 36000 - 60000 £ per year.
This is a rare opportunity to join a highly experienced and ambitious founding team at the ground floor, and play a pivotal role in shaping both the company and product - an AI powered PropTech platform. My client is looking for a Growth Marketing Lead who will play a key role in defining, executing, and optimising the full growth strategy, covering acquisition, activation, retention, and monetisation.
You will own the performance of Paid Socials (Meta/Tiktok etc), Affiliate Partnerships, Content, Email and other acquisition experiments, ensuring we acquire, engage, and retain homeowners in a scalable, cost-effective way. This is a hands-on role where you will work directly with the UK GM, CEO, and Product Team to shape their go-to-market playbook, optimise their funnel, and scale their user base.
Responsibilities- Own and lead the growth strategy.
- Develop and execute a high-performance Paid Socials strategy to acquire high-intent homeowners.
- Deliver high quality, engaging content to acquire new customers.
- Build and manage effective Affiliate & Partnership programmes to drive customer acquisition.
- Lead conversion rate optimisation efforts, ensuring a seamless user experience from ad click to booking a service.
- Lead growth experiments and iterative learning cycles to improve customer acquisition cost (CAC).
- Identify and test new paid, organic, and viral growth channels to scale beyond initial traction.
- Own key growth KPIs such as CAC and ROAS.
- Build dashboards and reporting frameworks to track and optimise campaign performance.
- Continuously test, iterate, and scale marketing strategies based on data driven insights.
- Work independently and closely with Product, Engineering, and Design to integrate growth strategies into the core user experience.
- Own and manage performance marketing budgets, optimising for efficient CAC.
- Support investor updates on growth progress and marketing performance.
- 5 years of experience in growth marketing, performance marketing, or demand generation.
- Previous experience working in a VC-backed startup.
- Proven track record in Paid Socials, Partnerships, Affiliate Marketing, and SEO-driven growth.
- Experience in building and scaling Affiliate & Partnership programmes.
- Strong analytical skills, with experience in Google Analytics, Amplitude, Looker, or similar tools.
- Experience running growth experiments, A/B tests and conversion rate optimisation.
- Ability to own and optimise performance marketing budgets for efficient CAC.
- Strong leadership and collaboration skills and comfortable working independently and cross-functionally in a fast-moving startup.
- Familiarity with CRM, lifecycle marketing, and marketing automation tools.
- Experience with virality and referral growth strategies is a plus.
- Experience in Proptech, Home Services, Digital Platforms or Marketplaces.
Growth Marketing Lead in City of London employer: MarkIT Placements
Contact Detail:
MarkIT Placements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your growth marketing successes. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, even if they’re not hiring. Express your interest and share how you can add value to their growth strategy.
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Tailor your application to highlight your relevant experience in growth marketing and show us why you’re the perfect fit.
We think you need these skills to ace Growth Marketing Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Lead role. Highlight your experience in growth marketing, especially with Paid Socials and Affiliate Partnerships. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for PropTech and how you can contribute to our ambitious goals. Be sure to mention specific strategies you've successfully implemented in the past.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, include examples of how you've used analytics tools like Google Analytics or Amplitude to optimise campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at MarkIT Placements
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC and ROAS. Be ready to discuss how you've used these metrics in past roles to drive successful marketing strategies. This shows you understand the numbers behind growth marketing and can make data-driven decisions.
✨Showcase Your Hands-On Experience
This role is all about execution, so come prepared with specific examples of campaigns you've led. Talk about your experience with Paid Socials, Affiliate Partnerships, and any growth experiments you've run. Highlight your hands-on approach and how it contributed to previous successes.
✨Demonstrate Cross-Functional Collaboration
Since you'll be working closely with various teams, share examples of how you've collaborated with Product, Engineering, or Design in the past. Discuss how you integrated growth strategies into user experiences and the impact it had on overall performance.
✨Be Ready to Discuss Future Trends
Stay ahead of the game by researching current trends in growth marketing, especially in PropTech. Be prepared to share your thoughts on emerging channels or strategies that could benefit the company. This shows you're not just reactive but also proactive in your approach to growth.
