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For Companies At a Glance
- Tasks: Create targeted audience segments and build engaging multi-step marketing journeys.
- Company: Join a forward-thinking company enhancing their marketing technology with Braze.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact in lifecycle marketing while working with innovative tools and strategies.
- Qualifications: Experience with CRM systems and a knack for creative problem-solving.
- Other info: Be part of a dynamic team focused on collaboration and success.
The predicted salary is between 36000 - 60000 £ per year.
As part of my client's growth, they are strengthening their marketing technology capabilities and expanding their work with Braze to power lifecycle marketing at scale.
Responsibilities:
- Creation of targeted audience segments using behavioural events, user attributes, filters, and exclusion logic.
- Build of multi-step Canvas journeys, including journey paths, message routing, timing logic, and exit rules.
- Development of personalised messages using liquid, including conditional logic, loops, fallbacks, and dynamic content injection.
- Configuration of campaign-level settings such as frequency rules, entry criteria, scheduling, and control groups.
- Execution of QA workflows, including rendering checks, dark mode-compatibility, personalisation validation, link testing, and end-to-end flow simulation.
- Execution of proofing and approval cycles, including test sends and cross-stakeholder reviews.
- Orchestration of campaign launches, ensuring correct audience eligibility, sequencing, and dependency validation.
- Real-time monitoring of campaign performance, deliverability, engagement metrics, and behavioural flow progress.
- Troubleshooting of campaign issues related to personalisation, segmentation, or Canvas functionality, with escalation when needed.
- Documentation of campaign builds, personalisation logic, and workflow specifications to support operational consistency.
Braze CRM Specialist employer: MarkIT Placements
Contact Detail:
MarkIT Placements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Braze CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing tech space, especially those who work with Braze. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! If you've got experience with audience segmentation or campaign orchestration, create a portfolio or case studies. This way, you can demonstrate your expertise beyond just words on a CV.
✨Tip Number 3
Prepare for interviews by diving deep into Braze's features. Understand how to build multi-step journeys and troubleshoot common issues. The more you know, the more confident you'll feel when discussing your fit for the role.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace Braze CRM Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Braze and lifecycle marketing. We want to see how your skills align with the responsibilities listed in the job description!
Showcase Your Technical Skills: Don’t forget to mention your proficiency in creating audience segments and building multi-step journeys. We love seeing examples of your work, so if you have any relevant projects, include them!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences shine through without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at MarkIT Placements
✨Know Your Braze Basics
Before the interview, make sure you brush up on your knowledge of Braze and its features. Understand how to create audience segments and build Canvas journeys, as these are key responsibilities for the role. Being able to discuss specific examples of how you've used these tools in the past will show your expertise.
✨Showcase Your Problem-Solving Skills
Prepare to discuss how you've tackled campaign issues in the past. Think about times when you had to troubleshoot personalisation or segmentation problems. Sharing a specific example where you identified a problem and implemented a solution will demonstrate your analytical skills and ability to think on your feet.
✨Get Familiar with Campaign Metrics
Since monitoring campaign performance is crucial, be ready to talk about the metrics you’ve tracked in previous roles. Discuss how you’ve used engagement metrics to optimise campaigns and what tools you used for real-time monitoring. This shows that you understand the importance of data in driving marketing success.
✨Prepare for Technical Questions
Expect some technical questions related to liquid coding and campaign configuration. Brush up on conditional logic, loops, and dynamic content injection. Being able to explain these concepts clearly will highlight your technical proficiency and reassure the interviewer that you can handle the job's demands.
