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- Tasks: Lead the development of innovative marketing strategies for EMEA Payments.
- Company: Join J.P. Morgan, a global leader in financial services and payments.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape impactful marketing initiatives that drive business growth across diverse regions.
- Qualifications: B2B marketing experience with a focus on data-driven strategies is essential.
- Other info: Ideal for strategic thinkers eager to influence and innovate in the payments industry.
The predicted salary is between 72000 - 108000 £ per year.
Are you an innovative marketer with a passion for driving growth? As a VP in EMEA Marketing Strategy, you will play a pivotal role in shaping and executing data-driven marketing initiatives and campaigns that enhance our presence across Europe, the Middle East, and Africa.
As a VP in the EMEA Payments Marketing Team, you will develop and execute marketing strategies that align with J.P. Morgan Payments’ global and regional priorities. You will collaborate with cross-functional teams to drive business growth and ensure our marketing efforts are impactful and measurable.
Key Responsibilities:
- Take a lead on the development and execution of the EMEA marketing strategy to support working towards full funnel marketing initiatives, product marketing campaigns and sales teams in acquiring new business and deepening client relationships
- Develop data-driven, customer-centric, marketing strategies for EMEA Payments; leaning particularly into product and market priorities accordingly
- Collaborate with senior stakeholders and internal marketing teams to advise, design and implement cohesive, innovative campaigns
- Measure, track and present marketing outcomes and insights to executive leadership, leveraging data to refine and inform future strategies and effectively optimize in market campaigns and initiatives
- Drive process improvement initiatives to enhance marketing efficiency and effectiveness across the region.
Required Qualifications, Capabilities, and Skills:
- Expertise in creating and delivering data-driven integrated marketing strategies and activations
- Relevant B2B marketing experience essential with a proven track record in multichannel campaign development and optimization
- Strong knowledge of the full marketing mix and optimization strategies
- Demonstrated experience and expertise in several channels across B2B marketing, preferably product marketing
- Demonstrated ability to build and maintain collaborative relationships across various teams and functions
- Experience in regional project execution and navigating complex organizational structures
- Exceptional communication, influencing, negotiation, and interpersonal skills
- Financial Services, Fintech, and/or Payments marketing experience is essential
- Deep understanding of the payments industry
- Exceptional expertise aggregating with data and power-point essential to tell a story
Preferred qualifications, capabilities, and skills
- Strategic Thinking – contribute to the development and execution of impactful, strategic marketing plans to deliver results
- Digital Expertise – understand digital touchpoints across email, webcasts, media and digital tools and drive a digital strategy for deeper client engagement
- Execution – develop credibility and trust through consistent, quality client delivery
- Stakeholder management – Strong project and people management skills
- Open to building leadership skills
Vice President, EMEA Payments Marketing Strategy employer: Marketo, an Adobe Company
Contact Detail:
Marketo, an Adobe Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President, EMEA Payments Marketing Strategy
✨Tip Number 1
Make sure to showcase your expertise in data-driven marketing strategies during the interview. Prepare specific examples of how you've successfully executed campaigns that align with business goals, particularly in the B2B space.
✨Tip Number 2
Familiarize yourself with J.P. Morgan Payments' current marketing initiatives and recent campaigns. This knowledge will help you demonstrate your understanding of their priorities and how you can contribute to their growth in the EMEA region.
✨Tip Number 3
Highlight your experience in collaborating with cross-functional teams. Be ready to discuss how you've built relationships across various departments to drive successful marketing outcomes in previous roles.
✨Tip Number 4
Prepare to discuss your approach to measuring and optimizing marketing campaigns. Share insights on how you've used data to refine strategies and improve effectiveness, as this is crucial for the role.
We think you need these skills to ace Vice President, EMEA Payments Marketing Strategy
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Vice President position in EMEA Payments Marketing Strategy. Tailor your application to highlight relevant experiences that align with these requirements.
Highlight Data-Driven Experience: Since the role emphasizes data-driven marketing strategies, be sure to showcase your experience in developing and executing such strategies. Provide specific examples of how you've used data to inform marketing decisions and drive growth.
Demonstrate B2B Marketing Expertise: The job requires relevant B2B marketing experience. Include details about your past roles in B2B marketing, particularly focusing on multichannel campaign development and optimization. Highlight any successful campaigns you've led.
Showcase Communication Skills: Exceptional communication and interpersonal skills are crucial for this role. In your application, provide examples of how you've effectively communicated with stakeholders and influenced decision-making in previous positions.
How to prepare for a job interview at Marketo, an Adobe Company
✨Showcase Your Data-Driven Mindset
As a VP in EMEA Payments Marketing, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used data to inform marketing strategies and measure campaign success.
✨Demonstrate B2B Marketing Expertise
Highlight your experience in B2B marketing, especially in multichannel campaign development. Share successful campaigns you've led and the impact they had on business growth.
✨Emphasize Collaboration Skills
This role requires working with various teams and stakeholders. Prepare to discuss how you've built collaborative relationships in previous roles and how you navigate complex organizational structures.
✨Prepare for Strategic Discussions
Expect questions about your strategic thinking abilities. Be ready to outline how you've contributed to the development and execution of impactful marketing plans that align with broader business goals.
