Contract: Permanent / Full-Time Salary: £45,000 per annum Role Overview Corston Architectural Detail is seeking a commercially driven and data-focused Database Manager to lead the development, optimisation, and growth of its customer database across both consumer and trade audiences. This is a pivotal role focused on transforming customer data into measurable commercial performance through CRM strategy, lifecycle marketing, marketing automation, and database optimisation. Working closely with the Marketing Director, CRM, Ecommerce, Content, and Analytics teams, you will take ownership of the customer database, ensuring the right customers receive the right communications at every stage of their journey. The successful candidate will combine strong CRM expertise with commercial awareness and analytical thinking, helping drive customer acquisition, retention, repeat purchase, and lifetime value across one of the UK's leading premium interiors brands. This is an exciting opportunity for someone who thrives within a fast-paced ecommerce environment and wants to play a key role in shaping the future of customer marketing within an internationally growing business. Key Responsibilities Own the customer database and CRM strategy across both B2C and trade audiences Develop and optimise customer segmentation strategies based on lifecycle stage, customer behaviour, purchasing patterns, and audience type Lead the delivery of automated lifecycle marketing programmes, including welcome journeys, lead nurturing, cart abandonment, post-purchase, cross-sell, win-back, and trade communications Manage database growth initiatives across digital channels, showroom activity, and events Maintain high standards of data quality, hygiene, segmentation, and deliverability across all CRM activity Lead customer retention strategies focused on increasing repeat purchase, customer lifetime value, and reactivation Ensure full compliance with GDPR, PECR, consent management, and customer data governance Monitor CRM performance, analysing campaign effectiveness and delivering optimisation recommendations Collaborate with Website, Content, CRM, and Marketing Analytics teams to align customer data with wider marketing activity Support the ongoing development and optimisation of HubSpot CRM to meet evolving business requirements The Successful Applicant Proven experience within a Database Manager, CRM Manager, or Lifecycle Marketing role Strong background managing CRM platforms and customer databases within an ecommerce environment Experience building customer segmentation strategies and automated lifecycle marketing programmes Hands-on experience using marketing automation platforms such as HubSpot, Klaviyo, Salesforce Marketing Cloud, Dotdigital, or similar Strong analytical skills with the ability to interpret customer data and optimise marketing performance Experience managing database hygiene, customer data quality, and email deliverability Excellent understanding of GDPR, PECR, consent management, and marketing compliance Strong commercial awareness with a focus on customer retention and revenue growth Excellent stakeholder management and communication skills Highly organised with strong project management capabilities Technical
Database Manager employer: Marketingmillstudio
Corston Architectural Detail is an exceptional employer, offering a dynamic and collaborative work environment where creativity thrives. With a focus on employee growth, the company provides ongoing career development opportunities and a comprehensive benefits package, including generous annual leave, a pension scheme, and life assurance. Located in a vibrant area, employees enjoy a supportive culture that values innovation and teamwork, making it an ideal place for those looking to make a significant impact in the premium interiors sector.
