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- Tasks: Lead KFC's social media channels and engage with our vibrant community.
- Company: Join KFC, a beloved brand serving communities since 1939.
- Benefits: Enjoy flexible working, early finishes, and 25% off chicken!
- Other info: Great growth opportunities within an iconic brand.
- Why this job: Be the voice of KFC and shape our cultural presence.
- Qualifications: 3+ years in social media, creativity, and a passion for KFC.
The predicted salary is between 30000 - 40000 £ per year.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
The Team: Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people.
ABOUT THE ROLE: Are you social media obsessed?! Are you plugged into Gen Z culture? Do you know your Tung Tung Sahur from your John Pork? If yes, we need you! We want someone who genuinely understands the power of Social and our target Gen Z audience. We want KFC to be naturally embedded in culture and in an authentic and credible way, not by simply forcing our way into people’s feeds.
You’ll work as part of our brilliant, award-winning Brand team and sit within KFC’s broader Marketing function, working closely with industry-leading agencies and partners. As well as being an expert in Social, we also want to find someone who has a passion for the wider world of Brand Management and a great understanding of what it takes to build and launch disruptive Brand Comms, partnerships & PR activations.
WHAT WILL YOU SPEND YOUR TIME DOING: This is an unbelievable role… it offers incredible, immediate exposure to all areas of KFC. You’ll be leading our Social Media channels, where KFC shows up unapologetically in culture. With a community of over 2.5 million followers and content reaching hundreds of millions of people every year, this is one of the loudest, most influential brand voices in the UK!
We’re looking for natural Social Media instinct – knowing the way that platforms work, the way people use them and the way that people speak. Social Media plays a much larger role at KFC than you might think. We use it to launch products, create fun content and engage with our fans but it also has an impact on the way the business operates.
There’s certainly room to grow as part of an ambitious brand which has plans to expand & adapt considerably over the next few years. Finally – you will be part of the team that is the voice of our brand, so a great sense of humour, as well as an ability to adapt and communicate in the KFC tone of voice is essential.
- Lead driving Fame and talkability across KFC’s social channels by identifying reactive moments and proactive opportunities that feel timely, playful and unmistakably KFC.
- Work hand-in-hand with our Social Media & PR agencies to grow communities across all of our channels & bring campaigns, launches and activations to life on social.
- Continue to sharpen and redefine our social strategy, ensuring it ties in seamlessly with broader brand plans.
- Confidence spotting trends, moments and creators that feel right for the brand.
- Review and track performance and social insights, feeding learnings back into the team to continuously sharpen our content and creative approach.
- Drive talkability and cultural buzz across relevant new products by leading on innovative, cross channel approaches across PR & social.
- Develop and maintain relationships with key individuals and teams at the various agencies that you will need to work with on a daily basis.
- In times of negative PR, coordinate responses on social platforms.
- Leverage social partnerships to unlock additional opportunities for KFC to target the Next Gen and drive cultural relevance.
- Champion best in class social creative across the full calendar.
WHAT WE’D LOVE FROM YOU: Upwards of 3 years experience working in Social Media for either an agency or in-house is essential. A complete natural with all Social Media platforms. A strategic thinker who is able to think longer-term, articulate their ideas and take others on the journey.
We really want someone who shows great initiative… impress us! And of course… a KFC believer.
WHAT'S IN IT FOR YOU: We offer benefits that make your life that little bit easier — because we know the juggle is real. From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
- Hybrid working from our Woking RSC (just 24 mins from London)
- Up to 11% company pension contributions
- Fri-Yay finishes at 1pm every Friday
- 25 days’ holiday (plus bank hols)
- 5 Live Well Days a year, just for you
- Bonus scheme linked to company & personal performance
- Private healthcare, Digital GP access & mental health coaching
- Enhanced parental leave and flexible return options
- Study support, income protection, life cover & more
- And yes — 25% off the chicken
The Road to becoming a real one... Apply – send us your CV and answer a couple of app questions. Intro call with our Talent Team, Virtual call with Hiring Manager + Marketing team member, F2F Task and Interview with Hiring Manager and Marketing Director.
Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Junior Brand Manager in Woking employer: Marketing
Contact Detail:
Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Brand Manager in Woking
✨Tip Number 1
Get social! Dive into KFC's social media channels and engage with their content. Show us you know the brand inside out by commenting, sharing, and even creating your own posts that reflect KFC's vibe. This will not only get you noticed but also demonstrate your passion for the role.
✨Tip Number 2
Network like a pro! Connect with current KFC employees on LinkedIn or attend industry events where KFC might be present. Building relationships can give you insider info and make your application stand out. Plus, who doesn’t love a good chat about chicken?
✨Tip Number 3
Show off your creativity! Prepare a mini campaign idea that aligns with KFC’s brand voice and culture. Present it during your interview to showcase your understanding of the brand and your innovative thinking. We love seeing fresh ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the KFC family. So, what are you waiting for? Get that application in!
We think you need these skills to ace Junior Brand Manager in Woking
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t hold back on showing your passion for KFC and what makes you tick.
Tailor Your CV: Make sure your CV is tailored to the Junior Brand Manager role. Highlight your social media experience and any relevant projects that showcase your understanding of Gen Z culture. We love seeing how you can connect with our audience!
Show Off Your Creativity: This role is all about creativity, so don’t be afraid to show us your creative side in your application. Whether it’s a unique cover letter or examples of past campaigns, we want to see how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our KFC family!
How to prepare for a job interview at Marketing
✨Know Your KFC
Before the interview, dive deep into KFC's history, values, and current marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your enthusiasm for the brand but also help you align your ideas with their vision.
✨Show Off Your Social Savvy
Be prepared to discuss your experience with social media in detail. Bring examples of successful campaigns you've worked on, especially those that resonate with Gen Z. Highlight your understanding of trends and how you've leveraged them to engage audiences effectively.
✨Bring Your Creative A-Game
KFC is looking for someone who can think outside the box. Come armed with fresh ideas for social media campaigns that could elevate the brand. Think about how you can make KFC a part of cultural conversations and be ready to pitch your concepts during the interview.
✨Be Yourself and Have Fun
KFC values authenticity, so don’t be afraid to let your personality shine through. Use humour where appropriate and demonstrate your passion for the brand. Remember, they want someone who fits into their culture, so being genuine will go a long way!