At a Glance
- Tasks: Lead KFC's innovative menu strategy and drive customer growth.
- Company: Join KFC, a global icon serving delicious chicken since 1939.
- Benefits: Enjoy flexible working, early finishes, and generous holiday allowance.
- Other info: Be part of a diverse team that values your unique perspective.
- Why this job: Shape the future of KFC while making a real impact on customer experiences.
- Qualifications: 10+ years in innovation or customer growth within fast-paced consumer brands.
The predicted salary is between 9.9 - 12.1 £ per hour.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.
THE TEAM
Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Corporate Affairs, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.
ABOUT THE ROLE
This is a senior growth role at the heart of KFC UK&I’s future menu and customer strategy. You’ll lead our three-year Menu Vision, shape the occasions and need states we want to win, and own the Innovation portfolio that brings those opportunities to life. From new growth platforms and value innovation to partnerships and future menu ideas, you’ll help decide where we place our bets and what we prioritise.
You’ll connect customer insight, commercial opportunity and restaurant reality, bringing teams across Food, Brand, Commercial, Digital, Operations and Supply Chain together behind a clear growth agenda. And because UK&I is a lead market for KFC globally, your influence won’t stop here. You’ll also help shape Global thinking, investment and future innovation priorities.
WHAT YOU’LL SPEND YOUR TIME DOING
- Menu Vision, CUO & Value Growth Strategy - Own our three-year Menu Vision and define the customer occasions and need states we want to win. You’ll turn customer and cultural insight into clear growth priorities, setting the guardrails for Food, Brand, Commercial, Digital and Operations and translating them into AOP commitments and an 18–36 month roadmap. You’ll also shape how Innovation contributes to our Value agenda, making sure we’re creating compelling propositions for customers while delivering sustainable commercial growth.
- Innovation Portfolio & Growth Platform - Own and prioritise the Innovation portfolio across core menu optimisation, value innovation, scalable platforms, calendar innovation, collaborations and longer-term pipeline. You’ll make clear choices around what we start, stop, accelerate or deprioritise, balancing customer opportunity, commercial return, restaurant complexity and available resource. For the biggest opportunities, you’ll build the case and recommend where KFC should place its next major bets.
- Growth System, Briefs & Decision Making - Create a clear and effective innovation system that takes ideas from insight through to test, learn and scale. You’ll set stage gates, lead decision forums and make go/no-go calls within agreed guardrails. Most importantly, you’ll turn strategy into brilliant briefs and clear propositions that give teams the confidence and clarity to deliver.
- Commercial Accountability & Enterprise Mobilisation - Great ideas only matter if they drive growth. You’ll partner closely with Commercial and Finance to size opportunities, define success measures and build compelling business cases. You’ll use insight and commercial judgement to make clear recommendations, challenge thinking where needed and bring our Leadership Team, franchisees and cross-functional teams behind the strongest opportunities.
- Global Lead Market & Strategic Partnerships - UK&I plays an important role in shaping the future of KFC globally. You’ll represent UK&I as a lead market across Menu Vision, Snacking and CUO growth, selected partnerships and future innovation. You’ll build strong relationships with Global teams, influence multi-market priorities and make sure we’re using the best thinking and investment from across the KFC system.
- People Leadership & Senior Leadership Deputy - You’ll lead and coach our Innovation team, creating clarity, accountability and space for people to grow. You’ll also independently lead major Customer Strategy and Menu Growth agendas and deputise for the Strategy & Innovation Director with senior leaders, franchisees and Global teams.
WHO YOU’LL WORK WITH
Pretty much everyone. You’ll work closely with our Strategy & Innovation Director and wider leadership team, as well as teams across Insights & CX, Food, Brand, Commercial, Finance, Digital, Operations and Supply Chain. You’ll also build strong relationships with franchisees, Global Menu and Innovation teams, and external partners and collaborators. This role isn’t about owning every piece of delivery yourself. It’s about creating clarity, making strong decisions and bringing brilliant people together behind the right opportunities.
WHAT WE’D LOVE FROM YOU
- You’ll likely bring around 10+ years’ experience across innovation, food, menu, brand or customer growth within a fast-moving consumer business.
- Experience in QSR, FMCG, retail, hospitality or another consumer-led brand would be brilliant.
- Experience owning a multi-year innovation, customer growth or portfolio strategy, not just delivering individual projects.
- Strong understanding of customer behaviour, occasions and need states, and how to turn them into propositions people genuinely want.
- Commercial confidence, with experience sizing opportunities, developing business cases and making investment and resource trade-offs.
- Experience leading innovation systems, including stage gates, test-and-learn and scaling successful platforms.
- Strong cross-functional leadership and the ability to influence senior stakeholders without relying on hierarchy.
WHAT’S IN IT FOR YOU:
We offer benefits that make your life that little bit easier, because we know the juggle is real. From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
- Hybrid working from our Woking RSC (just 24 mins from London). This role is remote based but occasional visits to our RSC will be required.
- Up to 11% company pension contributions.
- Fri-Yay finishes at 1pm every Friday.
- 25 days’ holiday (plus bank hols) a5 Live Well Days a year, just for you.
- Bonus scheme linked to company & personal performance.
- Private healthcare, Digital GP access & mental health coaching.
- Enhanced parental leave and flexible return options.
- Study support, income protection, life cover & more.
- And yes - 25% off the chicken.
Because real ones deserve real rewards.
KFC FOR EVERYONE:
Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work. Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries.
If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you.
Ready? We hope so, if you’re ready to be part of our community, now’s the time to apply. Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.
Head of Product Development and Innovation in Woking employer: Marketing
Urban Playground is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Nottingham. As a Creative Marketing Lead, you'll enjoy the opportunity to shape impactful marketing campaigns while collaborating closely with a dynamic team, all within a supportive environment that prioritises employee growth and creativity. With a focus on brand development and hands-on design work, you'll find unique advantages in working at our Urban Playground Head Office, where your contributions will directly influence our exciting brand journey.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Development and Innovation in Woking
✨Show Your Creative Side
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We think you need these skills to ace Head of Product Development and Innovation in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Marketing
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
