At a Glance
- Tasks: Lead creative marketing campaigns from concept to execution across Urban Playground brands.
- Company: Join a vibrant team at Urban Playground in Nottingham, where creativity thrives.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Shape brand identity and make a real impact with your creative vision.
- Qualifications: Proven experience in creative design and marketing, with strong project management skills.
The predicted salary is between 34650 - 42350 £ per year.
- Job
- Title
- Creative Marketing Lead
- Department
- Marketing
- Location
- Urban Playground Head Office, Nottingham
- Role Description
The Creative Marketing Lead will be responsible for the design and execution of new marketing ideas, across the Urban Playground brands.
Managing campaigns from cradle to grave, this hands-on role will combine creative direction, graphic design and marketing execution.
The Creative Marketing Lead converts business objectives into campaigns, developing new concepts and ensuring consistent and high-quality brand presence across all channels and platforms.
The ideal applicant will be someone who can help shape the direction but also get stuck in and make things happen.
Essential Duties and Responsibilities
- Develop and deliver creative marketing campaigns from concept to execution.
- Create hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials.
- Lead the development and growth of Urban Playground’s identity, brand and creative direction.
- Translate marketing and commercial objectives into engaging campaigns across Urban
Playground brands.
- Work closely with the senior leadership team to understand objectives and deliver effective marketing solutions.
- Manage the production of creative assets across multiple channels and formats.
- Plan and deliver marketing activity, ensuring brand consistency.
- Contribute to marketing strategy and department planning.
- Monitor performance of campaigns to improve future activities.
- Manage relationships with external agencies and other support services.
Requirements
- Technical
- Significant, proven experience in creative design and marketing delivery.
- Graphic design and visual communication experience.
- Ability to interpret marketing and commercial data, to turn into actions.
- Ability to move between strategic planning and hands on creative production.
- Good understanding of brand strategy and visual identity.
- Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.
- Personal
- Strong creative judgement and brand awareness.
- Strong project management and organisational skills.
- Ability to work independently, and with external support.
- Commercially minded and driven.
- Excellent attention to detail.
- Proactive and strong ability to think on your feet and adapt.
Creative Marketing Lead in Nottingham employer: Marketing
Urban Playground is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Nottingham. As a Creative Marketing Lead, you'll enjoy the opportunity to shape impactful marketing campaigns while collaborating closely with a dynamic team, all within a supportive environment that prioritises employee growth and creativity. With a focus on brand development and hands-on design work, you'll find unique advantages in working at our Urban Playground Head Office, where your contributions will directly influence our exciting brand journey.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Marketing Lead in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Marketing Lead in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
