At a Glance
- Tasks: Lead marketing strategies for luxury hospitality brands and drive guest engagement.
- Company: Family-owned Cornish business with a people-first culture.
- Benefits: Competitive salary, 28 days holiday, team discounts, and health plan.
- Other info: Dynamic role with opportunities for growth and a collaborative team environment.
- Why this job: Shape the future of hospitality while enjoying stunning coastal views.
- Qualifications: 5+ years in marketing, preferably in hospitality or lifestyle brands.
The predicted salary is between 40000 - 50000 £ per year.
Are you a commercially minded marketer who thrives on delivering measurable results? Do you want to shape the marketing strategy for three distinctive luxury hospitality brands in one of the UK’s most inspiring coastal locations? Can you combine strategic thinking with a hands-on, guest-focused approach in a fast-paced hospitality environment?
We are looking for an experienced and commercially driven Marketing Manager to lead the day-to-day marketing function across Bedruthan, Scarlet Hotel, and Create Cornwall. This is a strategic, hands-on role suited to an ambitious hospitality, travel or lifestyle marketer who can drive revenue growth, strengthen brand positioning, and deliver meaningful guest engagement across multiple channels.
Reporting into senior leadership, you will lead a small in-house marketing team and collaborate closely with commercial and operational teams to ensure marketing activity aligns with business goals and the guest experience. We are seeking someone who combines creativity with commercial awareness — someone equally comfortable developing long-term strategy, analysing campaign performance, and rolling up their sleeves to deliver impactful marketing activity.
Alongside your marketing responsibilities, you will maintain a close connection to the guest experience through occasional duty management support and cross-functional operational collaboration.
Responsibilities and Duties:- Develop and deliver integrated marketing strategies across all three brands aligned with commercial objectives
- Identify growth opportunities through data analysis, market trends, customer insight and segmentation
- Manage marketing budgets effectively to maximise ROI and campaign performance
- Lead the planning and execution of multi-channel marketing campaigns including digital, CRM, content, partnerships, PR and print
- Oversee seasonal campaigns, promotions and new product launches
- Ensure consistent and compelling brand positioning and storytelling across all touchpoints
- Analyse occupancy, revenue, conversion and campaign performance data to inform decision-making and optimise activity
- Collaborate closely with revenue, operations and senior leadership teams to support business planning and revenue targets
- Lead, mentor and develop a small marketing team, fostering a collaborative and results-driven culture
- Maintain a strong guest-centric approach, ensuring marketing reflects the on-site experience
- Actively engage with guests to understand behaviours, needs and feedback
- Support hotel operations through occasional duty management shifts and operational collaboration during busy periods
- Minimum 5 years’ marketing experience within hospitality, travel, tourism or lifestyle brands
- Proven track record of delivering commercially successful marketing strategies and campaigns
- Experience managing marketing budgets and demonstrating measurable ROI
- Experience leading and developing a team
- Strong understanding of digital marketing, customer segmentation and campaign analytics
- Experience working within premium, luxury or experience-led brands is desirable
- Based in Cornwall or willing to relocate
- Commercially focused with strong business acumen
- Excellent analytical and problem-solving skills
- Strong understanding of customer profiling and audience targeting
- Confident communicator with excellent stakeholder management skills
- Creative thinker with a strong eye for brand and storytelling
- Hands-on approach with the ability to balance strategic planning and execution
- Adaptable and comfortable working in a fast-paced hospitality environment
- Guest-focused with a genuine passion for exceptional experiences
- Strong leadership presence with a collaborative management style
As a family-owned, independent Cornish business, we value every member of our talented team. We offer a range of benefits and perks to reflect our commitment to making our hotels such a desirable place to work. These include:
- Competitive salary package, negotiable based on experience and suitability for the role
- A people-first culture where well-being and individuality are valued
- Opportunities for learning, development and internal career progression
- A permanent contract with 28 days’ holiday per year (29 after one year)
- Our long service recognition scheme, including a complimentary stay at Bedruthan after your first year
- 40% off food and drinks, plus a range of team discounts across the hotel
- Local partnership discounts
- Health Shield Healthcare Plan
- Temporary on-site team accommodation available
Perched on the dramatic clifftops of North Cornwall, Bedruthan and Scarlet have long been pioneers in thoughtful, contemporary hospitality. Working here offers something truly unique — you’ll see the sun rise and set over the Atlantic from your workplace, while helping shape the future of thoughtful, contemporary hospitality alongside a passionate and creative team. This isn’t simply a job — it’s the place you want to be.
AGENCIES: We’re not working with recruitment agencies on this role and thank you for thinking of us. Any unsolicited CVs will be treated as direct applications, and agency fees will not be due.
Compensation: To be discussed
Senior Marketing Manager in Newquay employer: Marketing
As a family-owned, independent Cornish business, we pride ourselves on fostering a people-first culture that values well-being and individuality. Working at Bedruthan and Scarlet Hotel not only offers competitive salaries and generous benefits, including 28 days of holiday and discounts, but also provides unique opportunities for personal and professional growth in one of the UK's most stunning coastal locations. Join our passionate team and help shape the future of contemporary hospitality while enjoying breathtaking views of the Atlantic.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Newquay
✨Tip Number 1
Get to know the brands! Dive deep into Bedruthan, Scarlet Hotel, and Create Cornwall. Understanding their unique vibes will help you tailor your approach and show how you can elevate their marketing strategies.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at local events. Building relationships can open doors and give you insights into what’s hot in the hospitality marketing scene.
✨Tip Number 3
Show off your results! Be ready to discuss specific campaigns you've led and the measurable outcomes. Numbers speak volumes, so highlight your ROI and how you’ve driven growth in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Senior Marketing Manager in Newquay
Some tips for your application 🫡
Show Your Passion for Hospitality:When writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and enthusiasm align with our brands and the guest experience we offer.
Be Data-Driven:Since we're all about measurable results, make sure to highlight your experience with data analysis and how it has influenced your marketing strategies. We love seeing candidates who can back up their claims with solid numbers!
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the job description. We’re looking for someone who understands our unique market and can bring fresh ideas to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Marketing
✨Know Your Brands Inside Out
Before the interview, dive deep into the three brands you'll be working with. Understand their unique selling points, target audiences, and recent marketing campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can enhance their marketing strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions in the past. Highlight your experience with campaign performance metrics and how you've optimised strategies based on insights. This will demonstrate your commercial awareness and ability to deliver measurable results.
✨Emphasise Your Hands-On Approach
This role requires a blend of strategic thinking and practical execution. Share instances where you've rolled up your sleeves to implement marketing initiatives. Discuss how you balance high-level strategy with day-to-day operations, showcasing your adaptability in a fast-paced environment.
✨Connect with the Guest Experience
Since this position involves maintaining a strong guest-centric approach, be ready to talk about how you've engaged with customers in previous roles. Share your thoughts on how marketing can enhance the guest experience and how you plan to incorporate guest feedback into your strategies.
