At a Glance
- Tasks: Lead subscription marketing for finance and tech products, driving growth and engagement.
- Company: Global B2B publishing client with a focus on innovation.
- Benefits: Up to £60k salary, £10k bonus, hybrid work, and fantastic perks.
- Other info: Enjoy 25 days holiday, learning opportunities, and a supportive work environment.
- Why this job: Make an impact in a strategic role while leading a dynamic marketing team.
- Qualifications: 5+ years in B2B subscriptions marketing and strong leadership skills.
The predicted salary is between 60000 - 60000 £ per year.
This is a hybrid role – 2-3 days per week in Central London. Salary is up to 60k Basic with a 10k Bonus + Superb Benefits.
You must have 5+ years B2B subscriptions or SaaS product marketing experience to be considered.
About the Role
We’re looking for an experienced Senior Marketing Manager to lead subscription marketing across three specialist finance and technology subscription products for our global B2B publishing client. You’ll work closely with the Global Marketing Director to develop and deliver strategies that grow revenue, maximise subscriber engagement, and generate quality leads for the sales team. Leading a team of two UK-based marketers, you’ll drive acquisition, retention, and product adoption using industry-leading tools including HubSpot, Salesforce, Google Analytics, and Piano. This is a hands-on, strategic role where you’ll own campaign execution, website optimisation, subscriber journeys, and performance reporting at board level.
What We’re Looking For
- 5+ years’ experience in B2B subscriptions marketing
- Excellent copywriting and communication skills
- Proven experience managing and developing a marketing team
- Advanced knowledge of HubSpot and CRM systems
- Strong analytical skills using Power BI, Excel, and Google Analytics
- Commercially minded, highly organised, and great at problem-solving
- Ability to build relationships and influence at all levels
What You’ll Do
- Design and execute multi-channel marketing campaigns that drive subscriptions growth
- Optimise website content and automated workflows to improve engagement and conversion
- Build data-driven acquisition strategies and conduct market research to refine targeting
- Track subscriber behaviour and share insights with sales and leadership teams
- Analyse competitor activity and feed into product positioning
- Manage and mentor a small marketing team
- Report monthly on subscriptions performance to the board
- Collaborate across sales, customer services, and global marketing teams
- Explore AI and emerging technologies to increase efficiency
What’s on Offer
- Hybrid working in London
- 25 days’ holiday (rising to 30 with service) plus your birthday off
- Group pension, life assurance, and private medical insurance
- Employee Assistance Programme with 24/7 support and counselling
- Learning and development courses
- Paid volunteer days
- Season ticket loan, gym discount, cycle to work scheme, and more
Ready to apply? We’d love to hear from you.
Senior Marketing Manager – B2B Subscriptions – London employer: Marketing Talent
As a Senior Marketing Manager at our global B2B publishing client in Central London, you'll thrive in a dynamic hybrid work environment that fosters innovation and collaboration. With a competitive salary package, exceptional benefits, and a strong focus on employee development, this role offers you the chance to lead a talented marketing team while driving impactful strategies in the finance and technology sectors. Join us to enjoy a supportive culture that values your contributions and encourages professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager – B2B Subscriptions – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketing Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager – B2B Subscriptions – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
