At a Glance
- Tasks: Lead global B2B events marketing campaigns and drive delegate acquisition.
- Company: Join a market-leading B2B conferences powerhouse in Central London.
- Benefits: Up to £70,000 salary, 20% bonus, 5 weeks leave, and health insurance.
- Other info: Hybrid working with clear career progression and international travel opportunities.
- Why this job: Shape world-class campaigns and make an impact on a global stage.
- Qualifications: 5+ years in B2B events marketing and team leadership experience.
The predicted salary is between 63000 - 77000 £ per year.
Location: Central London (Hybrid – 3 days per week in office)
Salary: Up to 70,000 + 20% bonus + strong benefits package
Why This Role?
Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.
What You’ll Be Doing
As a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.
Your mission:
- Drive Results
- Own delegate registration and attendance across 3 large B2B conferences / events
- Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert
- Implement SEO and conversion rate optimization for event websites
- Develop smart, data-driven pricing strategies that maximise revenue
- Manage & Mentor
- Manage event marketing budgets for maximum ROI
- Partner with events teams to create winning marketing strategies
- Deliver insightful monthly performance reports to stakeholders
- Be the Expert
- Monitor competitor activity and spot opportunities
- Own copywriting and proofing for all external marketing materials
- Standardize measurement frameworks and track essential KPIs
- Implement best practices and structured analytics across campaigns
Who You Are
Essential Experience:
- 5+ years in B2B events marketing – conferences are your bread and butter
- Team leadership – you’ve managed and mentored junior team members
- Campaign mastery – proven track record of successful multi-channel campaigns
- Commercial acumen – you align marketing strategy with sales objectives and revenue goals
- Data-driven mindset – you turn analytics into actionable insights
Technical Skills:
- Confident with marketing technology: HubSpot, Salesforce, Sprinkler, LinkedIn, Twitter
- Comfortable with CMS systems, Canva, basic Photoshop, HTML
- Strong working knowledge of Excel and Google Analytics
- Experience testing, measuring, and optimising channels for ROI
Your Approach:
- Confident decision-maker who assesses opportunities and risks effectively
- Strong communicator who can articulate metrics, challenges, and wins
- Curious learner eager to expand knowledge in marketing and the industries you serve
- Excellent at managing multiple priorities and keeping stakeholders informed
Who You’ll Work With
You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.
What’s in it for you?
- Competitive salary with 20% performance bonus
- 5 weeks’ annual leave (because balance matters)
- Health insurance, life insurance & excellent pension scheme
- Share options – invest in your future
- Season ticket loan & more perks
- International travel to premiere industry events
- Clear career progression within a multinational brand
Ready to Make Your Move?
If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.
Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion.
Head of Events Marketing – International B2B Events – London employer: Marketing Talent
Join a dynamic and innovative B2B conferences powerhouse in the heart of Central London, where your expertise in events marketing will be truly valued. With a strong focus on employee growth, you’ll benefit from competitive salaries, generous annual leave, and opportunities for international travel, all within a collaborative and supportive work culture that encourages creativity and strategic thinking. This is not just a job; it’s a chance to lead a talented team and make a significant impact on a global stage while enjoying a robust benefits package and clear career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Events Marketing – International B2B Events – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketing Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Events Marketing – International B2B Events – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
