At a Glance
- Tasks: Lead global B2B events marketing campaigns and drive delegate acquisition.
- Company: Join a market-leading B2B conferences powerhouse in Central London.
- Benefits: Up to £70,000 salary, 20% bonus, 5 weeks leave, and health insurance.
- Other info: Hybrid working with clear career progression and international travel opportunities.
- Why this job: Shape world-class campaigns and make an impact on a global stage.
- Qualifications: 5+ years in B2B events marketing and team leadership experience.
The predicted salary is between 63000 - 77000 £ per year.
Location: Central London (Hybrid – 3 days per week in office)
Salary: Up to 70,000 + 20% bonus + strong benefits package
Why This Role?
Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.
What You’ll Be Doing
As a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.
Your mission:
- Drive Results
- Own delegate registration and attendance across 3 large B2B conferences / events
- Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert
- Implement SEO and conversion rate optimization for event websites
- Develop smart, data-driven pricing strategies that maximise revenue
- Manage & Mentor
- Manage event marketing budgets for maximum ROI
- Partner with events teams to create winning marketing strategies
- Deliver insightful monthly performance reports to stakeholders
- Be the Expert
- Monitor competitor activity and spot opportunities
- Own copywriting and proofing for all external marketing materials
- Standardize measurement frameworks and track essential KPIs
- Implement best practices and structured analytics across campaigns
Who You Are
Essential Experience:
- 5+ years in B2B events marketing – conferences are your bread and butter
- Team leadership – you’ve managed and mentored junior team members
- Campaign mastery – proven track record of successful multi-channel campaigns
- Commercial acumen – you align marketing strategy with sales objectives and revenue goals
- Data-driven mindset – you turn analytics into actionable insights
Technical Skills:
- Confident with marketing technology: HubSpot, Salesforce, Sprinkler, LinkedIn, Twitter
- Comfortable with CMS systems, Canva, basic Photoshop, HTML
- Strong working knowledge of Excel and Google Analytics
- Experience testing, measuring, and optimising channels for ROI
Your Approach:
- Confident decision-maker who assesses opportunities and risks effectively
- Strong communicator who can articulate metrics, challenges, and wins
- Curious learner eager to expand knowledge in marketing and the industries you serve
- Excellent at managing multiple priorities and keeping stakeholders informed
Who You’ll Work With
You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.
What’s in it for you?
- Competitive salary with 20% performance bonus
- 5 weeks’ annual leave (because balance matters)
- Health insurance, life insurance & excellent pension scheme
- Share options – invest in your future
- Season ticket loan & more perks
- International travel to premiere industry events
- Clear career progression within a multinational brand
Ready to Make Your Move?
If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.
Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion.
Head of Events Marketing – International B2B Events – London employer: Marketing Talent
Join a dynamic and innovative B2B conferences powerhouse in the heart of Central London, where your expertise in events marketing will be truly valued. With a strong focus on employee growth, you’ll benefit from competitive salaries, generous annual leave, and opportunities for international travel, all within a collaborative and supportive work culture that encourages creativity and strategic thinking. This is not just a job; it’s a chance to lead a talented team and make a significant impact on a global stage while enjoying a robust benefits package and clear career progression.
