At a Glance
- Tasks: Lead global B2B events marketing campaigns and drive delegate acquisition.
- Company: Join a market-leading B2B conferences powerhouse in Central London.
- Benefits: Up to £70,000 salary, 20% bonus, 5 weeks leave, and health insurance.
- Other info: Hybrid working with clear career progression and international travel opportunities.
- Why this job: Shape world-class campaigns and make your mark on a global stage.
- Qualifications: 5+ years in B2B events marketing and team leadership experience required.
The predicted salary is between 63000 - 77000 £ per year.
You must have 5+ years of B2B Events marketing experience to be considered for interview.
Location: Central London (Hybrid – 3 days per week in office)
Salary: Up to 70,000 + 20% bonus + strong benefits package
Why This Role?
Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.
What You’ll Be Doing
As a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.
- Drive Results
- Own delegate registration and attendance across 3 large B2B conferences / events
- Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert
- Implement SEO and conversion rate optimization for event websites
- Develop smart, data-driven pricing strategies that maximise revenue
- Manage & Mentor
- Manage event marketing budgets for maximum ROI
- Partner with events teams to create winning marketing strategies
- Deliver insightful monthly performance reports to stakeholders
- Be the Expert
- Monitor competitor activity and spot opportunities
- Own copywriting and proofing for all external marketing materials
- Standardize measurement frameworks and track essential KPIs
- Implement best practices and structured analytics across campaigns
Who You Are
Essential Experience:
- 5+ years in B2B events marketing – conferences are your bread and butter
- Team leadership – you’ve managed and mentored junior team members
- Campaign mastery – proven track record of successful multi-channel campaigns
- Commercial acumen – you align marketing strategy with sales objectives and revenue goals
- Data-driven mindset – you turn analytics into actionable insights
Technical Skills:
- Confident with marketing technology: HubSpot, Salesforce, Sprinkler, LinkedIn, Twitter
- Comfortable with CMS systems, Canva, basic Photoshop, HTML
- Strong working knowledge of Excel and Google Analytics
- Experience testing, measuring, and optimising channels for ROI
Your Approach:
- Confident decision-maker who assesses opportunities and risks effectively
- Strong communicator who can articulate metrics, challenges, and wins
- Curious learner eager to expand knowledge in marketing and the industries you serve
- Excellent at managing multiple priorities and keeping stakeholders informed
Who You’ll Work With
You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.
What’s in it for you?
- Competitive salary with 20% performance bonus
- 5 weeks’ annual leave (because balance matters)
- Health insurance, life insurance & excellent pension scheme
- Share options – invest in your future
- Season ticket loan & more perks
- International travel to premiere industry events
- Clear career progression within a multinational brand
Ready to Make Your Move?
If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.
Please note: Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion.
Head of Events Marketing – International B2B Events – London employer: Marketing Talent
Join a dynamic and innovative company in London that values creativity and collaboration, offering a hybrid work model that promotes work-life balance. As a Senior Events Marketing Manager, you'll benefit from a competitive salary, a 10% bonus, and strong benefits, while also having the opportunity for significant career growth within a supportive environment. This role not only allows you to lead impactful marketing strategies but also connects you with industry leaders and innovators, making your contributions vital to shaping the future of the tech sector.
