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- Tasks: Drive growth of global B2B tech conferences through innovative marketing strategies.
- Company: Dynamic B2B events company at the forefront of tech innovation.
- Benefits: Up to £48k salary, 10% bonus, hybrid work, and strong benefits.
- Other info: Great opportunities for career progression to Senior Marketing Manager and beyond.
- Why this job: Make an impact in the tech sector while advancing your marketing career.
- Qualifications: 3+ years in B2B events marketing with strong analytical and copywriting skills.
The predicted salary is between 48000 - 48000 £ per year.
Events Marketing Manager - B2B Tech Conferences - London
Salary: up to £48k Basic + 10% Bonus and Strong Benefits
Location: Hybrid (3 days office, 2 days home)
You must have at least 3 years' B2B Events (Conferences) Marketing Experience to be considered.
About the Role
We're looking for an ambitious Events Marketing Manager to drive the growth of global B2B conferences, connecting leaders in the tech sector and innovators shaping the future of this sector. You’ll own the end-to-end marketing strategy, from delegate acquisition to sponsor partnerships, working at the cutting edge where hyperscalers, startups, and investors are building tomorrow's ecosystems.
What We're Looking For
- 3+ years' experience in B2B events marketing (including large B2B conferences)
- Proven track record of multi-channel campaign delivery
- CRM and email software skills: Salesforce / Pardot / Marketo ideally
- Strong copywriting skills for technical audiences
- Data-driven mindset with excellent analytical abilities
- Confident negotiator with senior stakeholders
- Highly organised, resilient, and results-focused
- Right to work in the UK
What You'll Do
- Lead high-impact campaigns across email, social, PPC, SEO, and media partnerships to drive registrations and revenue
- Own the marketing budget and deliver measurable ROI on every campaign
- Build and nurture partnerships with speakers, sponsors, and media to amplify reach
- Manage the digital presence including website content, analytics, and conversion optimisation
- Create compelling copy that resonates with technical audiences
- Collaborate cross-functionally with sales, production, and external partners
This role comes with excellent career progression opportunities to Senior Marketing Manager level and beyond.
Senior Marketing Manager - B2B Events employer: Marketing Talent | Publishing, Events & Tech Recruitment
Contact Detail:
Marketing Talent | Publishing, Events & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - B2B Events
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. Don’t be shy; introduce yourself and share your passion for B2B events marketing!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights on successful campaigns you've led or articles about the latest trends in B2B tech conferences. This will help you stand out and attract the right attention from recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how your experience aligns with their goals and how you can drive growth in their B2B conferences. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Senior Marketing Manager - B2B Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B events marketing experience. We want to see how you've driven growth in past roles, so don’t hold back on those achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role and how your skills align with our needs. Be genuine and let your personality come through.
Showcase Your Campaign Successes: When detailing your experience, focus on specific campaigns you've led. We love numbers, so include metrics that demonstrate your impact, like registration growth or revenue increases.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
✨Know Your B2B Events Inside Out
Make sure you brush up on the latest trends in B2B events marketing, especially in the tech sector. Familiarise yourself with successful campaigns and be ready to discuss how you can apply similar strategies to drive growth for their conferences.
✨Showcase Your Analytical Skills
Since a data-driven mindset is crucial for this role, prepare examples of how you've used analytics to inform your marketing decisions. Be ready to discuss specific metrics you've tracked and how they influenced your campaign outcomes.
✨Demonstrate Strong Copywriting Abilities
As you'll need to create compelling copy for technical audiences, bring samples of your previous work or prepare a short piece that showcases your writing skills. Tailor it to resonate with the type of audience they target at their conferences.
✨Prepare for Stakeholder Negotiations
Given the importance of negotiating with senior stakeholders, think of scenarios where you've successfully managed partnerships or negotiations. Be prepared to share your approach and how you ensure all parties feel valued and heard.