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For Companies At a Glance
- Tasks: Drive B2B marketing campaigns and enhance brand visibility in global markets.
- Company: Leading financial publishing firm with a focus on data and insights.
- Benefits: Up to £42k salary, 10% bonus, hybrid working, and strong benefits.
- Other info: Ideal for ambitious individuals seeking career growth and ownership.
- Why this job: Grow your marketing skills in a dynamic environment with real impact.
- Qualifications: Proven B2B marketing experience and hands-on CRM skills.
The predicted salary is between 42000 - 42000 £ per year.
Salary up to £42k + 10% Bonus and Strong Benefits
Hybrid working – 2 days per week in City, London
Our client provides specialist data and insights to the global financial services industry, helping professionals understand complex markets, benchmark activity, and make smarter decisions.
The Role
We’re looking for a driven Senior Marketing Executive to support the delivery of integrated marketing campaigns, primarily for B2B subscription-based products, with scope across the wider portfolio. Working closely with the Senior Marketing Manager and cross-functional teams, you’ll own core digital channels, drive demand generation, and help build brand visibility in global markets. You’ll also play a key role in marketing automation and CRM — building and optimising campaigns in Pardot, improving lead management workflows, and championing best practices across the team.
What We’re Looking For
- Proven B2B marketing experience, ideally in financial or professional services, publishing, or subscription-based products / SaaS.
- Hands‑on experience with marketing automation and CRM (Pardot/Salesforce preferred, but others considered).
- Confidence across digital channels — email, web, SEO, paid.
- Strong analytical skills with an eye for insight and a bias for action.
- A proactive, organised communicator who can manage multiple priorities.
What You’ll Do
- Plan and execute integrated campaigns across email, web, content and paid channels.
- Own performance reporting and use data to improve conversion and results.
- Build and manage campaign assets including landing pages and email flows.
- Support paid media activity across social and search.
- Champion marketing automation in Pardot, including lead management and workflow optimisation.
- Support SEO initiatives and event marketing activity.
- Contribute to marketing activity across other brands where priorities align.
Why Join?
This is a real opportunity to grow. Over time, you’ll take on increasing ownership of campaigns, channels and performance — making it an ideal role for someone with ambition and a growth mindset.
Senior Marketing Executive - B2B Financial Publishing employer: Marketing Talent | Publishing, Events & Tech Recruitment
Contact Detail:
Marketing Talent | Publishing, Events & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - B2B Financial Publishing
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial publishing sector and let them know you're on the hunt for a Senior Marketing Executive role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your B2B marketing campaigns, especially those involving automation and CRM tools like Pardot. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital channels and analytics. Be ready to discuss how you've driven demand generation in past roles and how you can apply that experience to their integrated marketing campaigns.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for roles that match your skills and ambitions. Plus, it shows you're serious about joining our team and contributing to our success.
We think you need these skills to ace Senior Marketing Executive - B2B Financial Publishing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your B2B marketing experience, especially in financial services or publishing, and don’t forget to mention any hands-on work with marketing automation tools like Pardot or Salesforce.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for integrated marketing campaigns and how your skills align with the job description. Be sure to mention specific examples of past successes that relate to the role.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, make sure to include any relevant metrics or data from your previous campaigns. Show us how you’ve used insights to drive results and improve conversion rates in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove results. This will show that you understand the nuances of the industry and can hit the ground running.
✨Showcase Your Digital Savvy
Since the role involves managing digital channels, be prepared to talk about your experience with email marketing, SEO, and paid media. Bring examples of successful campaigns you've executed, and highlight any tools like Pardot or Salesforce that you've used to optimise performance.
✨Data-Driven Decision Making
Demonstrate your analytical skills by discussing how you've used data to inform your marketing strategies. Be ready to share specific metrics or KPIs you've tracked and how you've adjusted campaigns based on insights. This will show that you're not just creative but also strategic.
✨Be Proactive and Organised
The ability to manage multiple priorities is key in this role. Share examples of how you've successfully juggled various projects in the past. Highlight your organisational skills and any tools you use to keep track of tasks and deadlines, as this will resonate well with the interviewers.