At a Glance
- Tasks: Own and enhance the subscriber lifecycle strategy for B2B subscriptions.
- Company: Globally respected financial-markets intelligence firm with a focus on innovation.
- Benefits: Competitive salary, bonus, strong benefits, and hybrid working model.
- Other info: Opportunity to shape strategy and see real results with engaged audiences.
- Why this job: Lead impactful lifecycle marketing in a growing subscription business with autonomy.
- Qualifications: Proven experience in lifecycle or engagement marketing, especially with subscriptions.
The predicted salary is between 51750 - 63250 £ per year.
Hybrid working – 2-3 days per week in London office
About the Company
A globally respected name in financial-markets intelligence, whose benchmarking programmes and competitive-intelligence data help major financial institutions understand their market position, spot opportunities and make better decisions.
About the Role
As the subscription side of the business grows, making sure customers get maximum value from their subscriptions has become central to engagement, retention and long-term commercial success — and that's where this role comes in.
Responsibilities
- Own the subscriber lifecycle strategy — define and continuously improve the end-to-end journey, develop onboarding programmes that help new subscribers realise value quickly, and set the frameworks for customer engagement across the business.
- Analyse engagement and behaviour — monitor activation, engagement and usage across products and audiences, interpret the data to find opportunities and underperformance, and build audience segmentation based on real customer behaviour.
- Develop and execute lifecycle programmes — design and deliver onboarding, nurture, engagement and re-engagement campaigns, build and optimise automated journeys in the CRM and marketing automation platform, and test and refine through ongoing experimentation.
- Partner and lead governance — work hand in hand with product, sales and marketing, chair regular engagement reviews, and keep stakeholders close to subscriber performance and priorities.
Qualifications
A strong track record in lifecycle, customer, CRM or engagement marketing, with clear results improving adoption, engagement or subscription growth.
Required Skills
- Experience with Subscription based product marketing, or SaaS product marketing.
- Hands-on experience designing lifecycle programmes, automated customer journeys and segmentation strategies.
- Confidence with CRM and marketing automation platforms — Salesforce / Pardot ideally.
- Sharp analytical skills, turning customer behaviour into insight and action.
- Excellent stakeholder management and communication — able to influence strategy and roll your sleeves up to deliver it.
- Commercially minded, data-led, self-directed, and comfortable building something from the ground up.
Preferred Skills
This is a rare chance to own customer lifecycle marketing end to end for a trusted, growing subscriptions business — to set the strategy, shape the tooling and see your programmes land with a genuinely engaged, high-value audience. If you want scope, autonomy and visible commercial impact, this is it.
Pay range and compensation package
Salary c£75k Basic, plus 10% Bonus and Strong Benefits.
Senior Lifecycle Marketing Manager - B2B Subscriptions employer: Marketing Talent | Publishing, Events & Tech Recruitment
Join a dynamic and forward-thinking company that values leadership and personal growth in the heart of Central London. As a Delegate Sales Team Leader, you'll not only drive your own sales but also inspire and develop a talented team, all while enjoying a competitive salary and comprehensive benefits. With a hybrid working model and a focus on coaching and performance, this role offers a unique opportunity to thrive in a vibrant work culture that prioritises success and collaboration.
Contact Details:
Marketing Talent | Publishing, Events & Tech Recruitment Recruitment Team
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We think this is how you could land Senior Lifecycle Marketing Manager - B2B Subscriptions
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We think you need these skills to ace Senior Lifecycle Marketing Manager - B2B Subscriptions
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