At a Glance
- Tasks: Lead B2B marketing strategies for subscription products and enhance customer engagement.
- Company: Join a market leader in B2B publishing and information services.
- Benefits: Hybrid work model, career progression, and a dynamic team environment.
- Other info: Great opportunity for growth in a multinational company.
- Why this job: Make an impact in a leading publishing brand while advancing your marketing skills.
- Qualifications: 3+ years in B2B marketing with experience in subscriptions and analytics.
The predicted salary is between 45000 - 55000 £ per year.
- Marketing Manager – B2B Financial Publishing / Subscriptions – London
- (hybrid) - 3 days in London office per week (Mon, Tues, Weds)
*You must have at least 3 years' B2B Marketing experience within Publishing, subscriptions, Saa S and/or market intelligence products to be considered for this role*
This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Marketing Manager.
Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.
Requirements
- 3+ years’ experience in B2B marketing, with some experience in lead generation strategies, including lead nurturing
- Subscriptions / publishing / information services / Saa S marketing experience
- Experience working closely with sales / business development functions
- Good knowledge of customer data analytics and the ability to convert data into meaningful insight
- Good understanding of SEO principles and strategies
- Strong experience working with Analytics tools (e. g. Google Analytics)
- Strong experience with campaign management systems (e. g. Pardot, Marketo, etc) and CRM (e. g. Salesforce, Hubspot)
- Experience optimizing performance across paid, website and email
- Good knowledge on other acquisition channels and levers (PPC, social – Linked In, retargeting, direct mail, events, list research)
- IT Literate; MS office, advanced Excel
- Excellent communication skills both written and verbal
- Main Responsibilities
- Define and continuously improve the end-to-end subscriber journey across ubscription products.
- Develop onboarding programmes that help new subscribers quickly understand and realise the value of their subscriptions.
- Identify opportunities to improve adoption, engagement and customer value.
- Establish best practices and frameworks for customer engagement across the business.
- Analyse customer engagement and behaviour
- Monitor subscriber activation, engagement and usage across products and audiences.
- Analyse engagement data to identify opportunities and areas of underperformance.
- Create audience segmentation strategies based on customer behaviour and product usage.
- Use customer insight to recommend marketing, product and commercial initiatives that improve engagement outcomes.
- Develop and execute lifecycle marketing programmes
- Design and deliver onboarding, nurture, engagement and re-engagement campaigns.
- Build and optimise automated customer journeys using the CRM and marketing automation platform.
- Develop engagement strategies and targeted communications tailored to different audience segments and content domains that encourage subscribers to discover, access and engage with relevant content.
- Test, measure and optimise campaign performance through ongoing analysis and experimentation.
This role would suit someone looking to furhter their b2b marketing experience within a leading multi-national publishing brand, with excellent opportunities for progressing your career.
Key words: marketing, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, hybrid.
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Marketing Manager - B2B Subscriptions employer: Marketing Talent | Publishing, Events & Tech Recruitment
Join a dynamic and forward-thinking company that values leadership and personal growth in the heart of Central London. As a Delegate Sales Team Leader, you'll not only drive your own sales but also inspire and develop a talented team, all while enjoying a competitive salary and comprehensive benefits. With a hybrid working model and a focus on coaching and performance, this role offers a unique opportunity to thrive in a vibrant work culture that prioritises success and collaboration.
Contact Details:
Marketing Talent | Publishing, Events & Tech Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - B2B Subscriptions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing Talent | Publishing, Events & Tech Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing Talent | Publishing, Events & Tech Recruitment are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing Talent | Publishing, Events & Tech Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Marketing Manager - B2B Subscriptions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing Talent | Publishing, Events & Tech Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing Talent | Publishing, Events & Tech Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing Talent | Publishing, Events & Tech Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing Talent | Publishing, Events & Tech Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing Talent | Publishing, Events & Tech Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
