At a Glance
- Tasks: Drive growth of global B2B tech conferences through innovative marketing strategies.
- Company: Dynamic B2B events company connecting tech leaders and innovators.
- Benefits: Up to £48k salary, 10% bonus, hybrid work, and strong benefits.
- Other info: Excellent career progression opportunities to Senior Marketing Manager and beyond.
- Why this job: Make an impact in the tech sector while advancing your marketing career.
- Qualifications: 3+ years in B2B events marketing with strong analytical and copywriting skills.
The predicted salary is between 48000 - 48000 £ per year.
Events Marketing Manager - B2B Tech Conferences - London
Salary: up to £48k Basic + 10% Bonus and Strong Benefits
Location: Hybrid (3 days office, 2 days home)
You must have at least 3 years' B2B Events (Conferences) Marketing Experience to be considered.
About the Role
We're looking for an ambitious Events Marketing Manager to drive the growth of global B2B conferences, connecting leaders in the tech sector and innovators shaping the future of this sector. You’ll own the end-to-end marketing strategy, from delegate acquisition to sponsor partnerships, working at the cutting edge where hyperscalers, startups, and investors are building tomorrow's ecosystems.
What We're Looking For
- 3+ years' experience in B2B events marketing (including large B2B conferences)
- Proven track record of multi-channel campaign delivery
- CRM and email software skills: Salesforce / Pardot / Marketo ideally
- Strong copywriting skills for technical audiences
- Data-driven mindset with excellent analytical abilities
- Confident negotiator with senior stakeholders
- Highly organised, resilient, and results-focused
- Right to work in the UK
What You'll Do
- Lead high-impact campaigns across email, social, PPC, SEO, and media partnerships to drive registrations and revenue
- Own the marketing budget and deliver measurable ROI on every campaign
- Build and nurture partnerships with speakers, sponsors, and media to amplify reach
- Manage the digital presence including website content, analytics, and conversion optimisation
- Create compelling copy that resonates with technical audiences
- Collaborate cross-functionally with sales, production, and external partners
This role comes with excellent career progression opportunities to Senior Marketing Manager level and beyond.
Senior Marketing Manager - B2B Events in London employer: Marketing Talent | Publishing, Events & Tech Recruitment
Join a dynamic and innovative team in London as a Senior Marketing Manager for B2B Events, where you'll play a pivotal role in shaping the future of tech conferences. With a hybrid work model that promotes work-life balance, competitive salary, and strong benefits, our company fosters a collaborative culture that values creativity and results. You'll have ample opportunities for professional growth and development, making this an ideal environment for ambitious marketers looking to make a meaningful impact.
Contact Details:
Marketing Talent | Publishing, Events & Tech Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - B2B Events in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past B2B events marketing campaigns. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Tailor your answers to highlight how your experience aligns with their goals, especially in driving registrations and revenue.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Senior Marketing Manager - B2B Events in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your B2B events marketing experience. We want to see how you've driven campaigns and achieved results in similar roles, so don’t hold back on the specifics!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for tech conferences and how your skills align with our needs. Let us know why you’re the perfect fit for this role.
Showcase Your Copywriting Skills:Since strong copywriting is key for this position, include examples of your work or describe campaigns where your writing made a difference. We love seeing creativity in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
✨Know Your B2B Events Inside Out
Make sure you’re well-versed in the latest trends and challenges in B2B events marketing, especially within the tech sector. Research recent conferences, key players, and successful campaigns to demonstrate your knowledge and passion during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've led, focusing on measurable outcomes. Be ready to discuss how you drove registrations and revenue, and what strategies you used to achieve a strong ROI.
✨Master the Art of Copywriting
Since strong copywriting skills are essential for this role, bring samples of your work that resonate with technical audiences. Discuss your approach to creating compelling content and how it has contributed to past campaign successes.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you use data to inform your marketing strategies. Share examples of how you've analysed campaign performance and adjusted tactics based on insights, showcasing your data-driven mindset.
