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- Tasks: Lead exciting B2B events marketing strategies and connect with industry innovators.
- Company: Dynamic tech company focused on global B2B conferences.
- Benefits: Competitive salary, bonus, hybrid work, and strong career growth.
- Other info: Great opportunities for career progression to Senior Marketing Manager.
- Why this job: Shape the future of tech events and drive impactful marketing campaigns.
- Qualifications: 4+ years in B2B events marketing and strong analytical skills.
The predicted salary is between 55000 - 55000 £ per year.
We're looking for an ambitious Events Marketing Manager to drive the growth of global B2B conferences, connecting leaders in the tech sector and innovators shaping the future of this sector.
You'll own the end-to-end marketing strategy, from delegate acquisition to sponsor partnerships, working at the cutting edge where hyperscalers, startups, and investors are building tomorrow's ecosystems.
- 4+ years' experience in B2B events marketing (including large B2B conferences)
- CRM and email software skills: Salesforce / Pardot / Marketo ideally
- Data-driven mindset with excellent analytical abilities
- Lead high-impact campaigns across email, social, PPC, SEO, and media partnerships to drive registrations and revenue
- Own the marketing budget and deliver measurable ROI on every campaign
- Build and nurture partnerships with speakers, sponsors, and media to amplify reach
- Manage the digital presence including website content, analytics, and conversion optimisation
- Collaborate cross-functionally with sales, production, and external partners
This role comes with excellent career progression opportunities to Senior Marketing Manager level and beyond.
Ready to take the next step in your events marketing career?
Marketing Events Manager (B2B) in London employer: Marketing Talent | Publishing, Events & Tech Recruitment
Contact Detail:
Marketing Talent | Publishing, Events & Tech Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Events Manager (B2B) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with other professionals in the B2B events space. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes in B2B events marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to engage with industry leaders and share your insights on B2B marketing trends. This can help you get noticed by recruiters looking for someone just like you.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Marketing Events Manager (B2B) in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 4+ years of B2B events marketing experience right at the start. We want to see how you've driven successful campaigns and what impact you've made in previous roles.
Be Data-Driven: Since we love a good analytical mindset, include specific metrics or results from your past campaigns. Show us how you’ve used data to optimise your strategies and deliver measurable ROI.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the skills and experiences mentioned in the job description. We’re looking for someone who gets what we do and can hit the ground running!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
✨Know Your B2B Events Inside Out
Make sure you brush up on your knowledge of B2B events and conferences, especially in the tech sector. Be ready to discuss recent trends, successful campaigns, and how you've driven growth in past roles. This shows you're not just familiar with the industry but passionate about it.
✨Showcase Your Data-Driven Mindset
Prepare to talk about specific metrics and results from your previous campaigns. Whether it's ROI, registration numbers, or engagement rates, having concrete examples will demonstrate your analytical abilities and how you can apply them to future projects.
✨Familiarise Yourself with Relevant Tools
Since the role requires experience with CRM and email software like Salesforce, Pardot, or Marketo, make sure you can speak confidently about your proficiency with these tools. If you have any certifications or specific achievements using these platforms, be sure to highlight them.
✨Prepare for Cross-Functional Collaboration Questions
This position involves working closely with sales, production, and external partners. Think of examples where you've successfully collaborated across teams to achieve a common goal. This will show that you’re a team player who can navigate different perspectives and drive results.