At a Glance
- Tasks: Drive impactful marketing campaigns for global B2B conferences in the tech sector.
- Company: Fast-growing company with a focus on innovation and collaboration.
- Benefits: Up to Β£40k salary, 10% bonus, strong benefits, and hybrid work model.
- Why this job: Join a dynamic team and shape the future of tech events.
- Qualifications: 2+ years in B2B events marketing and strong analytical skills.
- Other info: Excellent career progression opportunities to Marketing Manager level.
The predicted salary is between 28800 - 48000 Β£ per year.
We are looking for an ambitious Events Marketing Executive to help drive the growth of global B2B conferences, connecting leaders in the tech sector and innovators shaping the future of this sector.
You will own the end-to-end marketing strategy, from delegate acquisition to sponsor partnerships, working at the cutting edge where hyperscalers, startups, and investors are building tomorrow's ecosystems.
What We Are Looking For:
- 2+ years' experience in B2B events marketing (preferably B2B conferences)
- Proven track record of multi-channel campaign delivery
- CRM and email software skills: Salesforce / Pardot / Marketo ideally
- Good copywriting skills for technical audiences
- Data-driven mindset with excellent analytical abilities
- Confident negotiator with senior stakeholders
- Highly organised, resilient, and results-focused
- Right to work in the UK
What You Will Do:
- Lead high-impact campaigns across email, social, PPC, SEO, and media partnerships to drive registrations and revenue
- Deliver measurable ROI on every campaign
- Build and nurture partnerships with speakers, sponsors, and media to amplify reach
- Help manage the digital presence including website content, analytics, and conversion optimisation
- Create compelling copy that resonates with technical audiences
- Collaborate cross-functionally with sales, production, and external partners
This role comes with excellent career progression opportunities to Marketing Manager level and beyond.
Ready to take the next step in your events marketing career? Apply now to join a fast-growing company where your work truly matters.
B2B Conference Marketing Executive - Hybrid, High-Impact in London employer: Marketing Talent | Publishing, Events & Tech Recruitment
Contact Detail:
Marketing Talent | Publishing, Events & Tech Recruitment Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land B2B Conference Marketing Executive - Hybrid, High-Impact in London
β¨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the B2B events marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
β¨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. Use data to highlight your achievements, especially if you've driven registrations or revenue in previous roles. This will make you stand out when chatting with potential employers.
β¨Tip Number 3
Leverage social media! Use platforms like LinkedIn to engage with industry leaders and share your insights on B2B marketing trends. This not only builds your personal brand but also keeps you on the radar of hiring managers looking for talent.
β¨Tip Number 4
Donβt forget to apply through our website! Weβre always on the lookout for passionate individuals who want to make an impact in the events marketing world. Your next big opportunity could be just a click away!
We think you need these skills to ace B2B Conference Marketing Executive - Hybrid, High-Impact in London
Some tips for your application π«‘
Show Off Your Experience: Make sure to highlight your 2+ years of B2B events marketing experience. We want to see how you've successfully delivered multi-channel campaigns in the past, so donβt hold back on those details!
Craft Compelling Copy: Since good copywriting is key for this role, take the time to showcase your writing skills. Tailor your application to resonate with technical audiences, just like you would for our marketing campaigns.
Be Data-Driven: We love a candidate who can back up their claims with data! Share examples of how you've used analytics to drive decisions and improve campaign performance in your previous roles.
Apply Through Our Website: Donβt forget to apply through our website! Itβs the best way for us to keep track of your application and ensure it gets the attention it deserves. We canβt wait to hear from you!
How to prepare for a job interview at Marketing Talent | Publishing, Events & Tech Recruitment
β¨Know Your B2B Events Inside Out
Before the interview, dive deep into the world of B2B events and conferences. Familiarise yourself with recent trends, key players in the tech sector, and successful campaigns. This will not only show your passion but also help you speak confidently about how you can contribute to their growth.
β¨Showcase Your Multi-Channel Expertise
Be ready to discuss your experience with various marketing channels. Prepare specific examples of past campaigns you've led, focusing on how you used email, social media, PPC, and SEO to drive results. Highlight any tools like Salesforce or Marketo that you've used to manage these campaigns.
β¨Demonstrate Your Analytical Skills
Since a data-driven mindset is crucial for this role, come prepared with metrics from your previous campaigns. Discuss how you measured ROI and what adjustments you made based on analytics. This will illustrate your ability to make informed decisions and optimise marketing strategies.
β¨Prepare for Stakeholder Negotiations
As a confident negotiator, youβll need to engage with senior stakeholders. Think of scenarios where you successfully built partnerships or resolved conflicts. Practising these stories will help you convey your negotiation skills effectively during the interview.