Senior Marketing Data Manager - B2B Publishing - London
Senior Marketing Data Manager - B2B Publishing - London

Senior Marketing Data Manager - B2B Publishing - London

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a team to drive customer growth through data-driven marketing strategies.
  • Company: Join a fast-growing B2B publishing and market intelligence business in London.
  • Benefits: Enjoy a hybrid work model with 3 days in the office and potential for contract extension.
  • Why this job: Be at the forefront of marketing innovation while making a real impact on business success.
  • Qualifications: Bachelor's degree in STEM and extensive B2B marketing data experience required.
  • Other info: This is a 9-month maternity cover with opportunities for future roles.

The predicted salary is between 43200 - 72000 £ per year.

This is a hybrid role with 3 days in the Central London office per week.

This is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a Senior Marketing Data Manager for a 9 Month Maternity Leave contract.

You will head a small team of data managers, playing a pivotal role in driving customer growth and revenue expansion. You will be the authority on the audiences, possessing a deep understanding of target firms, key personas, and how each brand and product can positively impact end customers.

Qualifications:

  • Bachelor's degree, preferably in Science, Technology, Engineering, or Mathematics.
  • Extensive experience in marketing data within B2B financial services, business information, or events organisations.
  • Proven expertise in developing B2B marketing data selections, with broader experience in marketing planning and campaign management.
  • Experience in technology such as Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, Data Bricks, Google Analytics, etc., to optimise data-driven marketing.
  • Strong stakeholder management skills, capable of working under pressure, recruiting and leading a high-performing team, and coordinating multiple schedules and deadlines.
  • Confident in campaign data selection, tracking, analytics, and evaluation, with an obsession for data accuracy and quality.
  • Sound knowledge of Structured Query Language (SQL) for managing large-scale data warehouses.
  • Experience using industry-standard campaign management and decisioning tools.
  • Ability to synthesise and interpret complex data sources to formulate well-reasoned strategies and recommendations.
  • Strong understanding of General Data Protection Regulations (GDPR) and other relevant privacy frameworks within a data-driven marketing environment.

Responsibilities:

  • Collaborate with marketing leadership to design and implement data-driven strategies for targeted communications, supporting objectives across digital subscriptions, networks, events, sponsorships, and marketing solutions.
  • Recruit, develop, and manage a high-performing team to enhance the business and fuel marketing success.
  • Identify and integrate new data sources (both internal and external) to refine selection processes and improve targeting sophistication.
  • Analyse regional, asset-class, and firm-level market potential, developing a data strategy to achieve business objectives, including growth in subscriptions, delegates, sponsors, and marketing solutions customers.
  • Partner with global marketing teams to research audience potential, source appropriate data, manage selection processes, and oversee campaign implementation, tracking, and measurement.
  • Leverage cutting-edge technology, including Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, and Data Bricks, to optimise data-driven marketing.
  • Collaborate with data providers and internal teams to enhance and enrich customer and prospect data, ensuring accuracy in marketing platforms for refined selections.
  • Work closely with Data Science, Business Intelligence, Revenue Operations, and marketing teams to produce post-campaign analysis reports that are timely, accurate, and actionable.
  • Facilitate training and briefings to ensure a data and insight-led approach remains central to all marketing efforts.

This is initially a 9 Month Fixed Term Contract, with the possibility of being extended or converting to a permanent role. Please keep an eye on our website for future positions that may be of interest.

Senior Marketing Data Manager - B2B Publishing - London employer: Marketing Talent | Marketing Recruitment Experts

Join a dynamic and innovative B2B publishing and market intelligence company in the heart of London, where you will thrive in a collaborative and supportive work culture. As a Senior Marketing Data Manager, you will benefit from flexible hybrid working arrangements, opportunities for professional growth, and the chance to lead a talented team while leveraging cutting-edge technology to drive impactful marketing strategies. With a focus on employee development and a commitment to data-driven excellence, this role offers a meaningful and rewarding career path in a fast-paced environment.
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Contact Detail:

Marketing Talent | Marketing Recruitment Experts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Data Manager - B2B Publishing - London

✨Tip Number 1

Familiarise yourself with the specific technologies mentioned in the job description, such as Microsoft Dynamics CRM and Tableau. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.

✨Tip Number 2

Network with professionals in the B2B publishing and marketing data sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends and challenges in the field.

✨Tip Number 3

Prepare to discuss your experience with data-driven marketing strategies in detail. Be ready to share specific examples of how you've used data to drive customer growth and revenue expansion in previous roles.

✨Tip Number 4

Understand the importance of GDPR and data privacy regulations in marketing. Being able to articulate how you ensure compliance while optimising data usage will demonstrate your expertise and commitment to ethical marketing practices.

We think you need these skills to ace Senior Marketing Data Manager - B2B Publishing - London

Data Management
Marketing Data Analysis
B2B Marketing Expertise
Stakeholder Management
Team Leadership
Campaign Management
SQL Proficiency
Data Accuracy and Quality Assurance
GDPR Compliance Knowledge
Data-Driven Strategy Development
Experience with Microsoft Dynamics CRM
Proficiency in Marketo
Familiarity with Tableau
Knowledge of SailThru
Experience with Data Bricks
Google Analytics Skills
Data Integration Techniques
Post-Campaign Analysis
Training and Development Skills
Ability to Synthesize Complex Data

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your extensive experience in marketing data, particularly within B2B financial services or publishing. Emphasise your expertise in tools like Microsoft Dynamics CRM and SQL Management Studio, as well as your leadership skills.

Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your background aligns with the company's needs. Mention specific achievements in data-driven marketing and your ability to lead a team effectively.

Showcase Relevant Skills: Clearly outline your technical skills related to data management and analytics. Highlight your familiarity with GDPR and your experience in synthesising complex data sources to inform marketing strategies.

Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any errors. Ensure that your writing is clear and professional, reflecting your attention to detail, which is crucial for this role.

How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts

✨Showcase Your Data Expertise

Be prepared to discuss your extensive experience in marketing data, especially within B2B financial services. Highlight specific examples of how you've developed data selections and managed campaigns, as this role requires a deep understanding of data-driven marketing.

✨Demonstrate Stakeholder Management Skills

Since the position involves strong stakeholder management, come ready with examples of how you've successfully collaborated with various teams. Discuss how you’ve led projects under pressure and coordinated multiple schedules, showcasing your leadership abilities.

✨Familiarise Yourself with Relevant Technologies

Brush up on the technologies mentioned in the job description, such as Microsoft Dynamics CRM, Marketo, and SQL Management Studio. Be ready to explain how you've used these tools to optimise marketing efforts and improve data accuracy.

✨Understand GDPR and Data Privacy

Given the importance of data privacy in this role, ensure you have a solid understanding of GDPR and other relevant frameworks. Be prepared to discuss how you’ve implemented these regulations in past roles to maintain compliance while driving marketing success.

Senior Marketing Data Manager - B2B Publishing - London
Marketing Talent | Marketing Recruitment Experts
M
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