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- Tasks: Transform subscription funnels and boost sales for digital platforms and events.
- Company: Join a leading international publishing brand in the heart of London.
- Benefits: Enjoy a competitive salary, hybrid working, and strong corporate perks.
- Why this job: Be part of a dynamic team driving impactful changes in eCommerce.
- Qualifications: 5+ years in B2B eCommerce with expertise in conversion rate optimisation.
- Other info: This role offers a chance to work with cutting-edge analytics tools.
The predicted salary is between 60000 - 84000 £ per year.
We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events. Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.
Your Mission
- Conversion & Funnel Wizardry
- Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
- Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
- A/B test everything to refine messaging and UX.
- Website & eCommerce Excellence
- Make subscribing effortless—no frustrating checkout experiences here!
- Encourage upsells, cross-sells, and multi-user plans with smart strategies.
- Team up with developers to keep the eCommerce platform slick and seamless.
- Data Mastery & Analytics
- Track key metrics like conversion rates, bounce rates, and average order value (AOV).
- Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
- Share killer insights and recommendations that turn data into decisions.
- SEO & Content Magic
- Make sure the subscription pages align with search-driven intent.
- Optimise high-traffic articles to drive more conversions.
- Work with content and marketing teams to create a seamless discovery-to-purchase flow.
- Customer Experience & Retention
- Keep customers happy and engaged with smooth onboarding.
- Fine-tune team subscription processes, from user management to billing.
- Gather feedback and make purchasing even better.
What Success Looks Like
- Higher conversion rates from article readers to subscribers.
- More multi-user subscription purchases—goodbye individual plans!
- Lower bounce rates and cart abandonment—smooth sailing all the way.
- Actionable insights leading to measurable improvements.
- More organic traffic converting to subscriptions—SEO, we love you.
What We’re Looking For
- Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions - MUST HAVE B2B EXPERIENCE!
- Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.
- Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.
- SEO & Content Savvy: You understand how organic traffic fuels conversions.
- UX/UI Collaboration: You work seamlessly with designers and developers.
- Project Management Pro: You can lead optimisation projects like a pro.
This is an exciting role with an amazing and growing international publishing brand in London. Apply now!
Senior e-Commerce Manager - B2B Publishing / Subscriptions employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior e-Commerce Manager - B2B Publishing / Subscriptions
✨Tip Number 1
Familiarise yourself with the latest trends in B2B eCommerce and subscription models. Understanding the nuances of this sector will help you speak confidently about strategies that can enhance conversion rates during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully optimised customer journeys in previous roles. Highlight your experience with A/B testing and data analysis, as these are crucial for the Senior e-Commerce Manager position.
✨Tip Number 3
Showcase your ability to collaborate with cross-functional teams, especially with developers and designers. Be ready to share instances where your teamwork led to improved user experiences and increased sales.
✨Tip Number 4
Demonstrate your knowledge of SEO and content marketing strategies that drive conversions. Prepare to discuss how you've aligned content with customer intent to boost subscription rates in your past roles.
We think you need these skills to ace Senior e-Commerce Manager - B2B Publishing / Subscriptions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B eCommerce and conversion rate optimisation. Use specific examples that demonstrate your success in transforming subscription funnels and boosting sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and how your skills align with the company's goals. Mention your experience with A/B testing and your ability to collaborate with UX/UI teams.
Showcase Your Data Skills: Include specific metrics or achievements from your previous roles that showcase your expertise in analytics tools like Google Analytics and Heap.io. Highlight how you've used data to drive conversions and improve customer experiences.
Research the Company: Familiarise yourself with the company's digital platforms and subscription models. Understanding their current strategies will help you tailor your application and demonstrate your knowledge during the interview process.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data to drive decisions in your previous roles. Highlight your experience with tools like Google Analytics and Heap.io, and be ready to explain how you’ve improved conversion rates through data analysis.
✨Demonstrate Your A/B Testing Expertise
Be prepared to talk about your approach to A/B testing. Share successful case studies where your testing led to significant improvements in user experience or conversion rates, and explain the methodologies you used.
✨Understand the Customer Journey
Familiarise yourself with the typical customer journey for B2B subscriptions. Be ready to discuss strategies for optimising each stage, from initial search to subscription, and how you would enhance the onboarding process for new users.
✨Collaborate Effectively
Since this role involves working closely with developers and designers, prepare to discuss your experience in cross-functional teams. Share examples of how you’ve successfully collaborated on projects to improve eCommerce platforms and user interfaces.
