Senior e-Commerce Manager - B2B Publishing / Subscriptions

Senior e-Commerce Manager – B2B Publishing/Subscriptions – London

Salary c£70k Basic, plus strong benefits.

Hybrid working – 3 days per week in Central London office

We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events.

Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.

Your Mission

✨ Conversion & Funnel Wizardry

• Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
• Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
• A/B test everything (well, not everything, but you get the idea) to refine messaging and UX.

🔍 Website & eCommerce Excellence

• Make subscribing effortless—no frustrating checkout experiences here!
• Encourage upsells, cross-sells, and multi-user plans with smart strategies.
• Team up with developers to keep the eCommerce platform slick and seamless.

📊 Data Mastery & Analytics

• Track key metrics like conversion rates, bounce rates, and average order value (AOV).
• Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
• Share killer insights and recommendations that turn data into decisions.

🔎 SEO & Content Magic

• Make sure the subscription pages align with search-driven intent.
• Optimise high-traffic articles to drive more conversions.
• Work with content and marketing teams to create a seamless discovery-to-purchase flow.

💡 Customer Experience & Retention

• Keep customers happy and engaged with smooth onboarding.
• Fine-tune team subscription processes, from user management to billing.
• Gather feedback and make purchasing even better.

What Success Looks Like

📈 Higher conversion rates from article readers to subscribers.

👥 More multi-user subscription purchases—goodbye individual plans!

🎯 Lower bounce rates and cart abandonment—smooth sailing all the way.

📢 Actionable insights leading to measurable improvements.

🚀 More organic traffic converting to subscriptions—SEO, we love you.

What We’re Looking For

✔️ Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions – MUST HAVE B2B EXPERIENCE!

✔️ Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.

✔️ Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.

✔️ SEO & Content Savvy: You understand how organic traffic fuels conversions.

✔️ UX/UI Collaboration: You work seamlessly with designers and developers.

✔️ Project Management Pro: You can lead optimisation projects like a pro.

This is an exciting role with an amazing and growing international publishing brand in London. Apply now!