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- Tasks: Lead e-commerce strategies to optimise subscription funnels and boost sales for digital platforms.
- Company: Join a leading global financial publishing brand based in London.
- Benefits: Enjoy a competitive salary, hybrid work model, and strong benefits package.
- Why this job: Be part of an innovative team with international projects and great career growth opportunities.
- Qualifications: 5+ years in B2B e-commerce, expertise in conversion optimisation and data analysis required.
- Other info: This role offers a chance to make a significant impact on customer experience and retention.
The predicted salary is between 42000 - 84000 £ per year.
Salary up to £70k Basic, with strong benefits on top.
This role is Hybrid, with 3 days per week in the Central London office.
We’re seeking a data-driven B2B eCommerce Manager for a leading, global financial publishing brand in London, to help optimise subscription funnels and boost sales for digital platforms, network memberships, and events. You’ll refine the customer journey from discovery to conversion, ensuring first-time subscribers opt for multi-user licences over individual plans.
Main Requirements- Experience: 5+ years in B2B e-commerce, CRO (conversion rate optimisation), or digital growth for subscription based products or SaaS products.
- Conversion Optimisation: Expertise in A/B testing, landing pages, and checkout flow.
- Data Analysis: Proficiency in Google Analytics, Heap.io, Hotjar, or similar tools.
- SEO & Content Strategy: Knowledge of organic traffic impact on conversions.
- UX/UI Collaboration: Ability to work with designers and developers.
- Project Management: Experience in leading funnel optimisation initiatives.
- Conversion & Funnel Optimisation: Analyse customer journey from search to subscription purchase. Enhance landing pages, calls-to-action, and pricing to drive team subscriptions. Run A/B tests on messaging, UX/UI, and checkout flow to improve conversions.
- Website & eCommerce Performance: Streamline the subscription purchase process to minimise friction. Implement upsell strategies for multi-user licences. Collaborate with developers to enhance platform usability.
- Data & Performance Analytics: Track metrics including conversion rates, bounce rates, and AOV. Use analytics tools (Google Analytics, Heap.io, heatmaps) to refine sales funnels. Provide actionable insights through regular performance reports.
- SEO & Content Alignment: Optimise subscription pages for search-driven intent. Improve conversion rates from high-traffic articles. Work with content and marketing teams for a seamless transition from discovery to purchase.
- Customer Experience & Retention: Reduce churn and enhance customer lifetime value through optimised onboarding. Ensure a smooth team subscription process, including user management and billing. Gather customer feedback to refine the purchasing journey.
- Increased conversion rate from article readers to subscribers.
- Growth in multi-user subscription purchases.
- Reduced bounce rate and cart abandonment.
- Regular data-driven insights leading to measurable improvements.
- Improved organic traffic-to-subscription conversion rate.
This is a great role with a great company, with lots of career prospects and working on international projects. Apply now!
Senior e-Commerce Manager – B2B Financial Publishing employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior e-Commerce Manager – B2B Financial Publishing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B e-commerce and subscription models. Understanding the nuances of the financial publishing sector will give you an edge during discussions and interviews.
✨Tip Number 2
Showcase your experience with A/B testing and conversion rate optimisation by preparing case studies or examples from your previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Brush up on your data analysis skills, particularly with tools like Google Analytics and Hotjar. Being able to interpret data effectively will be crucial in demonstrating your ability to optimise sales funnels.
✨Tip Number 4
Network with professionals in the financial publishing and e-commerce sectors. Engaging with industry peers can provide insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Senior e-Commerce Manager – B2B Financial Publishing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B e-commerce and conversion rate optimisation. Use specific examples that demonstrate your expertise in A/B testing, data analysis, and project management relevant to subscription-based products.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with their needs, particularly in optimising customer journeys and enhancing subscription funnels. Be sure to mention any relevant tools you’ve used, like Google Analytics or Hotjar.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements. For instance, mention how you improved conversion rates or reduced bounce rates in past projects. This will demonstrate your ability to deliver results in a similar role.
Prepare for Potential Questions: Anticipate questions related to your experience with UX/UI collaboration and your approach to data analysis. Be ready to discuss specific strategies you've implemented in the past to optimise subscription processes and enhance customer experiences.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your Data-Driven Mindset
As a Senior e-Commerce Manager, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analysis tools like Google Analytics or Hotjar to optimise conversion rates in previous roles.
✨Demonstrate Your A/B Testing Expertise
Since the role involves A/B testing for conversion optimisation, come ready with examples of successful tests you've conducted. Explain the hypothesis, the process, and the results to highlight your hands-on experience.
✨Understand the Customer Journey
Familiarise yourself with the customer journey from discovery to subscription. Be ready to discuss strategies you've implemented to enhance this journey, particularly focusing on reducing friction during the purchase process.
✨Collaborate Effectively
This role requires collaboration with UX/UI designers and developers. Prepare to share experiences where you successfully worked with cross-functional teams to improve website usability and drive conversions.
