At a Glance
- Tasks: Lead B2B marketing strategies for subscription news and intelligence products.
- Company: Join a market leader in B2B publishing and information services.
- Benefits: Enjoy a hybrid work model, competitive salary, and a 10% bonus.
- Why this job: Great opportunity to grow your B2B marketing skills in a dynamic environment.
- Qualifications: 4+ years in B2B marketing with experience in publishing and lead generation.
- Other info: Work closely with sales teams and utilize data analytics for campaign success.
The predicted salary is between 43200 - 72000 £ per year.
Product Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or Remote
To c£60k Basic + 10% Bonus & Superb Benefits
(hybrid) – c2 days in London office per week.
*You must have at least 4 years' B2B Marketing experience within Publishing, subscriptions, and/or market intelligence products to be considered for this role*
This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Product Marketing Manager. Working with the Head of Marketing, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.
Requirements:
- 4+ years’ experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
- Subscriptions / publishing / information services / market intelligence product marketing experience
- Experience working closely with sales / business development functions
- Good knowledge of customer data analytics and the ability to convert data into meaningful insight
- Good understanding of SEO principles and strategies
- Strong experience working with Analytics tools (e.g. Google Analytics)
- Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
- Experience optimizing performance across paid, website and email
- Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
- IT Literate; MS office, advanced Excel
- Excellent communication skills both written and verbal
Main Responsibilities:
- Oversee the development of high-quality brand and campaign materials, collaborating with both in-house and external designers.
- Allocate, track, and report on the marketing budget, ensuring resources are used efficiently for maximum return on investment (ROI).
- Create, build, and schedule email campaigns using marketing automation, prioritising high-quality content and effective audience targeting.
- Analyse campaign performance and ROI by leveraging data-driven metrics and analytics to measure success, adjust strategies, and recommend optimisations for future planning.
- Efficiently manage and schedule both organic and paid social media activities, focusing on click-through rates (CTR), lead generation, and cost per acquisition (CPA) for Accreditation products.
- Develop, build, and schedule email campaigns emphasising high-quality content and targeted audience engagement.
- Oversee internal display advertising on the brand's websites.
- Create high-quality, customisable email templates with Pardot and Stripo to enhance marketing standardisation and improve efficiency.
- Assist in building, maintaining, and optimising landing pages.
This role would suit someone looking to furhter their b2b marketing experience within a leading multi-national publishing brand, with excellent opportunities for progressing your career.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.
Key words: marketing, senior, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.
Product Marketing Manager - B2B Publishing employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - B2B Publishing
✨Tip Number 1
Make sure to showcase your experience in B2B marketing, especially within publishing and subscriptions. Highlight specific campaigns or projects where you successfully generated leads or nurtured prospects.
✨Tip Number 2
Familiarize yourself with the latest trends in market intelligence products and be ready to discuss how you've applied data analytics to drive marketing strategies. This will demonstrate your ability to convert insights into actionable plans.
✨Tip Number 3
Prepare examples of how you've collaborated with sales teams to align marketing efforts with business development goals. This shows that you understand the importance of cross-functional teamwork in achieving success.
✨Tip Number 4
Brush up on your knowledge of SEO principles and campaign management tools like Pardot or Marketo. Being able to discuss your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager - B2B Publishing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in publishing and market intelligence. Use specific examples that demonstrate your skills in demand generation and lead nurturing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B marketing and your understanding of the publishing industry. Mention how your experience aligns with the responsibilities listed in the job description.
Highlight Relevant Skills: Emphasize your knowledge of customer data analytics, SEO principles, and campaign management systems like Pardot or Marketo. Provide examples of how you've used these tools to drive successful marketing campaigns.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects strong written skills. Use clear and concise language, and consider including a brief example of a successful marketing project you led.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your B2B Marketing Experience
Make sure to highlight your 4+ years of B2B marketing experience, especially in publishing and market intelligence. Prepare specific examples of successful campaigns you've managed and how they contributed to lead generation and nurturing.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used customer data analytics to inform your marketing strategies. Share instances where you converted data insights into actionable marketing plans that improved campaign performance.
✨Familiarize Yourself with Relevant Tools
Since the role requires experience with tools like Google Analytics, Pardot, and Salesforce, brush up on these platforms. Be prepared to discuss how you've utilized them in past roles to optimize marketing efforts.
✨Communicate Your SEO Knowledge
Given the importance of SEO in this role, be prepared to talk about your understanding of SEO principles and how you've applied them in previous campaigns. Discuss any successful strategies you've implemented to improve organic reach.