Product Marketing Manager - B2B Financial Publishing

Product Marketing Manager – B2B Financial Publishing / Information Services – Hybrid in London, or Remote

To c£60k Basic + 10% Bonus & Superb Benefits

(hybrid) – c2 days in London office per week.

*You must have at least 4 years' B2B Marketing experience within Publishing, subscriptions, and/or market intelligence products to be considered for this role*

This is an exciting opportunity to join a market leader in B2B financial publishing, events and information products as a Product Marketing Manager. Working closely with the Marketing Director, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products and client marketing solutions.

Requirements:

• 4+ years’ experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
• B2B Subscriptions / publishing / information services / market intelligence product marketing experience
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Create and implement comprehensive product marketing strategies, covering all stages from pre-launch to post-launch, ensuring alignment with overarching business objectives.
• Conduct thorough market research and competitive analysis to uncover market opportunities and refine product positioning.
• Partner with product and sales teams to establish clear product messaging, positioning, and target market segments.
• Manage a small product marketing budget, ensuring optimal fund allocation and tracking return on investment (ROI).
• Design and implement marketing campaigns to promote pre-product surveys, increasing participation and collecting valuable customer feedback.
• Strategise and lead successful product launch campaigns, incorporating press releases, social media efforts, and targeted marketing actions.
• Oversee communication of product updates and feature releases, ensuring clear and effective market messaging.
• Create and execute lead generation strategies to attract qualified leads and support sales initiatives.
• Partner with sales teams to ensure effective lead nurturing and seamless conversion.
• Identify and implement innovative advertising channels and marketing strategies to engage target audiences and enhance product visibility.
• Work with the Event Coordinator and sales teams to deliver successful award celebrations for the ranking winners.

This role would suit someone looking to furhter their b2b product marketing experience within a leading multi-national publishing brand, with excellent opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.

Key words: marketing, senior, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, awards, events, accreditations, benchmarking, product, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.