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- Tasks: Lead marketing campaigns and content creation to drive member engagement and acquisition.
- Company: Join a fast-growing B2B membership organisation in the professional services sector.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for career growth.
- Why this job: Be part of a creative team making a real impact in a dynamic environment.
- Qualifications: 4+ years in B2B marketing, strong skills in automation and CRM platforms required.
- Other info: This role offers significant potential for personal and professional development.
The predicted salary is between 39600 - 66000 £ per year.
This is a hybrid role, with c2 days in the Central London office per week (Tuesday and Wednesday). Salary is c£55k Basic with benefits on top. This is an exciting role as a Marketing Manager for a fast-growing B2B membership organisation in the professional services space. We’re seeking a proactive, experienced marketing professional to join an expanding team as a Marketing Manager. In this role, you will take ownership of key initiatives aimed at driving new member acquisition and boosting member engagement. Reporting to the Head of Marketing, you’ll lead campaigns, content creation, and marketing automation efforts, with a focus on delivering measurable outcomes that contribute to the company’s growth. This is a great opportunity for a creative, hands-on marketer who thrives in a fast-paced environment and is ready to advance their career. You will play an integral role in executing impactful marketing initiatives and developing scalable processes that align with our client’s growth objectives.
Requirements
- 4+ years of B2B marketing experience, ideally in membership, subscription, or SaaS environments.
- Strong expertise in marketing automation and CRM platforms (HubSpot preferred).
- Proven track record of delivering successful marketing campaigns that drive measurable results.
- Excellent analytical skills with the ability to translate data insights into actionable strategies.
- Exceptional written communication and content marketing abilities.
- A proactive, adaptable mindset, thriving in a dynamic and evolving environment.
Key Responsibilities
- Campaign Management: Design, execute, and refine integrated marketing campaigns tailored to specific geographies, sectors, and stages of the customer lifecycle.
- Content Marketing: Oversee and collaborate on the creation of high-quality marketing content (e.g., blogs, newsletters, and other resources) to engage target audiences, ensuring effective distribution across appropriate channels, including social media.
- Marketing Automation: Develop and optimise innovative automated campaigns to nurture leads and engage members, boosting both conversion rates and retention.
- Lead Generation & Nurturing: Partner with sales to implement strategies that drive pipeline growth and conversion, using insights to enhance opportunities throughout the funnel.
- Data & Insights: Analyse campaign and lead data to generate actionable insights that inform marketing strategies and support sales efforts.
- Collaboration: Work closely with colleagues across teams to provide marketing support for sales, member engagement, and product development initiatives.
- Process Improvement: Identify opportunities to streamline marketing workflows and systems, ensuring they are scalable and efficient.
Why Join Our Client?
- Play a key role in a dynamic, growth-focused organisation, contributing to impactful projects.
- Be part of a collaborative, supportive team that values creativity, autonomy, and innovation.
- Work with a high-value subscription/membership model that is highly regarded as a strong B2B marketing proposition.
- Take on a role with significant potential for development and growth within the organisation.
This is an exciting role for someone with a good background in membership or subscriptions marketing who wishes to develop their career to the next level with a growing company. Apply now!
Marketing Manager - B2B Memberships - London employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - B2B Memberships - London
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in membership and subscription models. This knowledge will help you demonstrate your understanding of the industry during interviews and show how you can contribute to our growth.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience in membership organisations. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, focusing on measurable outcomes. Being able to articulate your successes and the strategies behind them will set you apart as a candidate who can deliver results.
✨Tip Number 4
Showcase your proficiency with marketing automation tools, particularly HubSpot. If you have any certifications or completed projects using these platforms, be ready to highlight them, as they are crucial for the role we’re offering.
We think you need these skills to ace Marketing Manager - B2B Memberships - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in membership or subscription environments. Use specific examples of successful campaigns you've managed and the measurable results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention your expertise in marketing automation and CRM platforms, particularly HubSpot, and how it aligns with the company's goals.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data insights to inform marketing strategies. This will demonstrate your ability to drive measurable outcomes.
Highlight Collaboration Experience: Mention any previous experiences where you collaborated with sales or other teams to enhance marketing efforts. This shows that you can work well in a team-oriented environment, which is crucial for this role.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your B2B Marketing Experience
Make sure to highlight your 4+ years of B2B marketing experience during the interview. Be prepared to discuss specific campaigns you've managed, particularly in membership or subscription environments, and how they contributed to measurable results.
✨Demonstrate Your Analytical Skills
Since the role requires excellent analytical skills, come ready to discuss how you've used data insights to inform marketing strategies in the past. Prepare examples of how you've translated data into actionable plans that drove success.
✨Prepare for Content Marketing Questions
As content creation is a key responsibility, be ready to talk about your experience with producing high-quality marketing content. Bring examples of your work, such as blogs or newsletters, and explain how you ensured effective distribution across channels.
✨Emphasise Your Proactive Mindset
The company is looking for someone who thrives in a dynamic environment. Share instances where you've taken initiative in previous roles, whether it was streamlining processes or launching innovative marketing campaigns, to demonstrate your adaptability and proactive approach.
