At a Glance
- Tasks: Lead a team to drive customer growth through data-driven marketing strategies.
- Company: Join a fast-growing B2B publishing and market intelligence business in London.
- Benefits: Enjoy a competitive salary, strong benefits, and a hybrid work model.
- Why this job: Be at the forefront of marketing innovation while making a real impact on business success.
- Qualifications: Bachelor's degree in STEM and extensive B2B marketing data experience required.
- Other info: This is a 9-month maternity cover with potential for extension or permanent role.
The predicted salary is between 56000 - 84000 £ per year.
This is a hybrid role with 3 days in the Central London office per week. Salary £70k Basic with Strong Benefits on top.
This is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing Data for a 9 Month Maternity Leave contract.
As the Marketing Data Lead, you will head a team of data specialists, playing a pivotal role in driving customer growth and revenue expansion. You will be the authority on the audiences, possessing a deep understanding of target firms, key personas, and how each brand and product can positively impact end customers.
Requirements & Experience:
- Bachelor's degree, preferably in Science, Technology, Engineering, or Mathematics.
- Extensive experience in marketing data within B2B financial services, business information, or events organisations.
- Proven expertise in developing B2B marketing data selections, with broader experience in marketing planning and campaign management.
- Experience in technology such as Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, Data Bricks, Google Analytics, etc., to optimise data-driven marketing.
- Strong stakeholder management skills, capable of working under pressure, recruiting and leading a high-performing team, and coordinating multiple schedules and deadlines.
- Confident in campaign data selection, tracking, analytics, and evaluation, with an obsession for data accuracy and quality.
- Excellent presentation and communication skills, capable of delivering insights and results effectively to stakeholders.
- Sound knowledge of Structured Query Language (SQL) for managing large-scale data warehouses.
- Experience using industry-standard campaign management and decisioning tools.
- Ability to synthesise and interpret complex data sources to formulate well-reasoned strategies and recommendations.
- Strong understanding of General Data Protection Regulations (GDPR) and other relevant privacy frameworks within a data-driven marketing environment.
Key Responsibilities:
- Collaborate with marketing leadership to design and implement data-driven strategies for targeted communications, supporting objectives across digital subscriptions, networks, events, sponsorships, and marketing solutions.
- Recruit, develop, and manage a high-performing team to enhance the business and fuel marketing success.
- Identify and integrate new data sources (both internal and external) to refine selection processes and improve targeting sophistication.
- Analyse regional, asset-class, and firm-level market potential, developing a data strategy to achieve business objectives, including growth in subscriptions, delegates, sponsors, and marketing solutions customers.
- Partner with global marketing teams to research audience potential, source appropriate data, manage selection processes, and oversee campaign implementation, tracking, and measurement.
- Leverage cutting-edge technology, including Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, and Data Bricks, to optimise data-driven marketing.
- Collaborate with data providers and internal teams to enhance and enrich customer and prospect data, ensuring accuracy in marketing platforms for refined selections.
- Work closely with Data Science, Business Intelligence, Revenue Operations, and marketing teams to produce post-campaign analysis reports that are timely, accurate, and actionable.
- Facilitate training and briefings to ensure a data and insight-led approach remains central to all marketing efforts.
This is initially a 9 Month Fixed Term Contract, with the possibility of being extended or converting to a permanent role. Apply now!
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful.
Head of Marketing Data - B2B Publishing - London employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Data - B2B Publishing - London
✨Tip Number 1
Network with professionals in the B2B publishing and marketing data sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
✨Tip Number 2
Familiarise yourself with the specific technologies mentioned in the job description, such as Microsoft Dynamics CRM and Tableau. Consider taking online courses or certifications to demonstrate your proficiency and commitment to staying current in the field.
✨Tip Number 3
Prepare to discuss your experience with data-driven marketing strategies in detail. Be ready to share specific examples of how you've successfully used data to drive customer growth and revenue in previous roles.
✨Tip Number 4
Showcase your stakeholder management skills by preparing examples of how you've effectively collaborated with different teams. Highlight your ability to lead a team and manage multiple projects under pressure, as this is crucial for the role.
We think you need these skills to ace Head of Marketing Data - B2B Publishing - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing data, especially within B2B financial services or publishing. Emphasise your expertise with tools like Microsoft Dynamics CRM and SQL, as well as your leadership skills.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your background aligns with the company's needs. Mention specific achievements in data-driven marketing and your ability to lead teams effectively.
Showcase Your Technical Skills: Clearly outline your proficiency with the required technologies such as Marketo, Tableau, and Google Analytics. Provide examples of how you've used these tools to drive marketing success in previous roles.
Highlight Stakeholder Management Experience: Discuss your experience in managing stakeholders and leading teams under pressure. Use specific examples to illustrate your communication skills and ability to deliver insights effectively.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your Data Expertise
Make sure to highlight your extensive experience in marketing data, especially within B2B financial services. Be prepared to discuss specific examples of how you've developed data selections and optimised campaigns using tools like SQL and Google Analytics.
✨Demonstrate Leadership Skills
As a Head of Marketing Data, you'll need to lead a team. Share your experiences in recruiting, developing, and managing high-performing teams. Discuss how you handle pressure and coordinate multiple projects effectively.
✨Understand the Audience
Be ready to talk about your understanding of target firms and key personas. Prepare insights on how different brands and products can impact end customers, as this will show your strategic thinking and market knowledge.
✨Prepare for Technical Questions
Expect questions about the technologies mentioned in the job description, such as Microsoft Dynamics CRM and Marketo. Brush up on your technical skills and be ready to explain how you've used these tools to drive data-driven marketing strategies.