Head of Marketing Data - B2B Publishing - London

Head of Marketing Data – B2B Publishing – London – 9 Month Mat Cover Contract

This is a hybrid role with 3 days in the Central London office per week

Salary c£70k Basic with Strong Benefits on top

This is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing Data for a 9 Month Maternity Leave contract.

As the Marketing Data Lead, you will head a team of data specialists, playing a pivotal role in driving customer growth and revenue expansion. You will be the authority on the audiences, possessing a deep understanding of target firms, key personas, and how each brand and product can positively impact end customers.

Requirements & Experience:

• Bachelor's degree, preferably in Science, Technology, Engineering, or Mathematics.
• Extensive experience in marketing data within B2B financial services, business information, or events organisations.
• Proven expertise in developing B2B marketing data selections, with broader experience in marketing planning and campaign management.
• Experience in technology such as Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, Data Bricks, Google Analytics, etc, to optimise data-driven marketing.
• Strong stakeholder management skills, capable of working under pressure, recruiting and leading a high-performing team, and coordinating multiple schedules and deadlines.
• Confident in campaign data selection, tracking, analytics, and evaluation, with an obsession for data accuracy and quality.
• Excellent presentation and communication skills, capable of delivering insights and results effectively to stakeholders.
• Sound knowledge of Structured Query Language (SQL) for managing large-scale data warehouses.
• Experience using industry-standard campaign management and decisioning tools.
• Ability to synthesise and interpret complex data sources to formulate well-reasoned strategies and recommendations.
• Strong understanding of General Data Protection Regulations (GDPR) and other relevant privacy frameworks within a data-driven marketing environment.

Key Responsibilities:

• Collaborate with marketing leadership to design and implement data-driven strategies for targeted communications, supporting objectives across digital subscriptions, networks, events, sponsorships, and marketing solutions.
• Recruit, develop, and manage a high-performing team to enhance the business and fuel marketing success.
• Identify and integrate new data sources (both internal and external) to refine selection processes and improve targeting sophistication.
• Analyse regional, asset-class, and firm-level market potential, developing a data strategy to achieve business objectives, including growth in subscriptions, delegates, sponsors, and marketing solutions customers.
• Partner with global marketing teams to research audience potential, source appropriate data, manage selection processes, and oversee campaign implementation, tracking, and measurement.
• Leverage cutting-edge technology, including Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, and Data Bricks, to optimise data-driven marketing.
• Collaborate with data providers and internal teams to enhance and enrich customer and prospect data, ensuring accuracy in marketing platforms for refined selections.
• Work closely with Data Science, Business Intelligence, Revenue Operations, and marketing teams to produce post-campaign analysis reports that are timely, accurate, and actionable.
• Facilitate training and briefings to ensure a data and insight-led approach remains central to all marketing efforts.

This is initially a 9 Month Fixed Term Contract, with the possibility of being extended or converting to a permanent role. Apply now!

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.

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