Head of Marketing Data - B2B Publishing - London

Head of Marketing Data - B2B Publishing - London

London Full-Time 42000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a team to drive customer growth through data-driven marketing strategies.
  • Company: Join a fast-growing B2B publishing and market intelligence business in London.
  • Benefits: Enjoy a competitive salary, strong benefits, and hybrid work options.
  • Why this job: Be at the forefront of marketing innovation while making a real impact on business success.
  • Qualifications: Bachelor's degree in STEM and extensive B2B marketing data experience required.
  • Other info: This is a 9-month maternity cover with potential for extension or permanent role.

The predicted salary is between 42000 - 84000 £ per year.

This is a hybrid role with 3 days in the Central London office per week. Salary c£70k Basic with Strong Benefits on top. This is an exciting opportunity to join a fast-growing B2B publishing and market intelligence business as a Head of Marketing Data for a 9 Month Maternity Leave contract.

As the Marketing Data Lead, you will head a team of data specialists, playing a pivotal role in driving customer growth and revenue expansion. You will be the authority on the audiences, possessing a deep understanding of target firms, key personas, and how each brand and product can positively impact end customers.

Requirements & Experience:

  • Bachelor's degree, preferably in Science, Technology, Engineering, or Mathematics.
  • Extensive experience in marketing data within B2B financial services, business information, or events organisations.
  • Proven expertise in developing B2B marketing data selections, with broader experience in marketing planning and campaign management.
  • Experience in technology such as Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, Data Bricks, Google Analytics, etc., to optimise data-driven marketing.
  • Strong stakeholder management skills, capable of working under pressure, recruiting and leading a high-performing team, and coordinating multiple schedules and deadlines.
  • Confident in campaign data selection, tracking, analytics, and evaluation, with an obsession for data accuracy and quality.
  • Excellent presentation and communication skills, capable of delivering insights and results effectively to stakeholders.
  • Sound knowledge of Structured Query Language (SQL) for managing large-scale data warehouses.
  • Experience using industry-standard campaign management and decisioning tools.
  • Ability to synthesise and interpret complex data sources to formulate well-reasoned strategies and recommendations.
  • Strong understanding of General Data Protection Regulations (GDPR) and other relevant privacy frameworks within a data-driven marketing environment.

Key Responsibilities:

  • Collaborate with marketing leadership to design and implement data-driven strategies for targeted communications, supporting objectives across digital subscriptions, networks, events, sponsorships, and marketing solutions.
  • Recruit, develop, and manage a high-performing team to enhance the business and fuel marketing success.
  • Identify and integrate new data sources (both internal and external) to refine selection processes and improve targeting sophistication.
  • Analyse regional, asset-class, and firm-level market potential, developing a data strategy to achieve business objectives, including growth in subscriptions, delegates, sponsors, and marketing solutions customers.
  • Partner with global marketing teams to research audience potential, source appropriate data, manage selection processes, and oversee campaign implementation, tracking, and measurement.
  • Leverage cutting-edge technology, including Microsoft Dynamics CRM, Marketo, Tableau, SailThru, SQL Management Studio, and Data Bricks, to optimise data-driven marketing.
  • Collaborate with data providers and internal teams to enhance and enrich customer and prospect data, ensuring accuracy in marketing platforms for refined selections.
  • Work closely with Data Science, Business Intelligence, Revenue Operations, and marketing teams to produce post-campaign analysis reports that are timely, accurate, and actionable.
  • Facilitate training and briefings to ensure a data and insight-led approach remains central to all marketing efforts.

This is initially a 9 Month Fixed Term Contract, with the possibility of being extended or converting to a permanent role.

Head of Marketing Data - B2B Publishing - London employer: Marketing Talent | Marketing Recruitment Experts

Join a dynamic and innovative B2B publishing and market intelligence company in the heart of London, where you will lead a talented team as the Head of Marketing Data. With a strong emphasis on employee growth and development, we offer a collaborative work culture that values data-driven decision-making and creativity. Enjoy competitive benefits, a hybrid working model, and the opportunity to make a significant impact on customer growth and revenue expansion during your 9-month contract.
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Contact Detail:

Marketing Talent | Marketing Recruitment Experts Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing Data - B2B Publishing - London

✨Tip Number 1

Network with professionals in the B2B publishing and marketing data sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.

✨Tip Number 2

Familiarise yourself with the specific technologies mentioned in the job description, such as Microsoft Dynamics CRM and Tableau. Consider taking online courses or certifications to demonstrate your proficiency and commitment to staying current in the field.

✨Tip Number 3

Prepare to discuss your experience with data-driven marketing strategies in detail. Be ready to share specific examples of how you've successfully used data to drive customer growth and revenue in previous roles.

✨Tip Number 4

Research StudySmarter and our approach to marketing data. Understanding our values and how we leverage data can help you tailor your discussions during the interview, showing that you're genuinely interested in contributing to our success.

We think you need these skills to ace Head of Marketing Data - B2B Publishing - London

Data Analysis
Stakeholder Management
Team Leadership
Campaign Management
Marketing Data Selection
SQL Proficiency
Data Quality Assurance
Presentation Skills
Communication Skills
Knowledge of GDPR
Experience with Microsoft Dynamics CRM
Familiarity with Marketo
Proficiency in Tableau
Understanding of SailThru
Experience with Google Analytics
Ability to Interpret Complex Data
Strategic Thinking
Project Management
Adaptability in a Fast-Paced Environment

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing data, especially within B2B financial services or publishing. Emphasise your expertise with tools like Microsoft Dynamics CRM, Marketo, and SQL Management Studio.

Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the role and how your skills align with the company's needs. Mention specific achievements in data-driven marketing that showcase your ability to drive customer growth and revenue.

Showcase Your Leadership Skills: Since this role involves managing a team, include examples of your leadership experience. Highlight how you've successfully recruited, developed, and led high-performing teams in previous roles.

Highlight Data-Driven Achievements: Provide concrete examples of how you've used data to inform marketing strategies. Discuss any successful campaigns you've managed, focusing on your ability to analyse data and deliver actionable insights.

How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts

✨Showcase Your Data Expertise

Be prepared to discuss your extensive experience in marketing data, especially within B2B financial services. Highlight specific examples of how you've developed data selections and managed campaigns effectively.

✨Demonstrate Leadership Skills

As a Head of Marketing Data, you'll need to lead a team. Share your experiences in recruiting, developing, and managing high-performing teams, and how you handle pressure while coordinating multiple deadlines.

✨Familiarise Yourself with Relevant Technologies

Brush up on the technologies mentioned in the job description, such as Microsoft Dynamics CRM, Marketo, and SQL Management Studio. Be ready to explain how you've used these tools to optimise data-driven marketing strategies.

✨Understand GDPR and Data Privacy

Since this role involves handling customer data, demonstrate your knowledge of General Data Protection Regulations (GDPR) and other privacy frameworks. Discuss how you ensure compliance in your marketing efforts.

Head of Marketing Data - B2B Publishing - London
Marketing Talent | Marketing Recruitment Experts
M
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