B2B Marketing Executive (Entry-Level)

About MPG

MPG (trading name of Marketing Pro Limited) is a founder-led, specialist B2B marketing consultancy and full-service agency. We deliver marketing strategies, operations and campaigns for B2B media and events businesses, with a specialist focus on the marketing of conferences and exhibitions/trade shows. Our core strengths are in how we use martech, digital/AI tools, data and analytics to help our clients achieve their business goals. We run an ongoing training and development programme that gives every member of our team the opportunity to gain and maintain strong knowledge and skills in all things ‘tech and data’ related to B2B marketing - including the most relevant ways to use AI to enhance efficiency and effectiveness in all we do.

Team MPG serves a global client base, with a focus on the UK and the USA. Most of our clients operate internationally in terms of the markets they serve, so Team MPG delivers marketing services to grow our clients' audiences and customer base worldwide. Team MPG consists of very dedicated individuals working in a high-performance, fast-paced and dynamic environment. Our culture centres on teamwork, ownership and transparency in how we work with our colleagues, clients and partners. We also enjoy regular team social events, well-being initiatives and ongoing charity fundraising activities together.

We have a hybrid working model, with approximately 60% of work done remotely/from home and 40% of work done in-person with colleagues and clients in central London. We believe it is important to be a responsible business, so diversity, inclusion and sustainability are a core part of our culture.

Team MPG - learning and growing together

One of MPG's core strengths is the ongoing training and development of our people. We value and build on relevant experience that we gain daily from a variety of projects. Most of our projects are focused on marketing our clients’ conferences and exhibitions to help them grow their events and communities around these events. This is a highly dynamic industry and we’re a rapidly growing business, so we’re seeking candidates with the ability and drive to succeed under pressure, be results-focused, agile and flexible.

To do well in MPG, you must enjoy working in a fast-paced environment across multiple projects in a range of sectors and for a variety of clients. We find that people with the following traits are a great fit for Team MPG:

• You can work in an agile, flexible way, but you are also good at understanding and following the processes essential for an efficient, quality-focused and integrated business.
• You work well autonomously and as part of a team - taking ownership of outcomes and results.
• You are an excellent communicator - in the written and spoken word.
• You know that feeling and displaying empathy when dealing with any stakeholder, internally or externally, at any level, is very important.
• You are a proactive person who thinks ahead and plans well.
• You are as strong on execution as you are in planning - able to incorporate AI in your workflows.
• You have excellent attention to detail.
• You are organised and systematic in how you work.
• You can solve problems with analytical and creative thinking.
• You thrive in and embrace an environment that encourages lifelong learning, which is both self-directed and supported by structured training programmes.

About the B2B Marketing Executive role

This is an entry-level/early career role focused on supporting the delivery of B2B marketing strategies and campaigns for a range of clients in a variety of industries globally, mostly focused on events. A Marketing Executive in MPG will mainly work on the following types of tasks:

• Multi-channel marketing campaign planning and execution, mostly focused on events (conferences and exhibitions).
• Optimising reach and engagement via a range of social media platforms, including creating and scheduling posts with compelling and impactful copy and images.
• Updating and optimising clients’ websites - including optimising for search engines (SEO) and enhanced user experience (UX) and conversion rates (CRO).
• Liaising with marketing partners, advocates, and influencers to enable extended, targeted audience reach, and to build brand credibility for clients.
• Creating, setting up, and managing pay-per-click (PPC/paid media) campaigns – mainly within Google, LinkedIn, Microsoft and Meta.
• Creating, setting up, optimising, and measuring email marketing and automated marketing campaigns – via a wide range of marketing platforms (e.g. HubSpot, Marketo, Adestra, DotDigital, Active Campaign, etc).
• Updating MPG’s proprietary marketing performance reports and analysing marketing data to create marketing intelligence to feed into data-led decision-making to inform marketing strategies and tactics.
• Analysing and organising marketing databases to support targeted campaigns.
• Other tasks and duties as required by your manager, our clients, and/or the business.

Qualifications and skills required:

• Strong copywriting skills, ability to use AI for efficiency and impact, and ability to use simple design tools (e.g. Canva) to create compelling graphics and ad copy in line with brand guidelines.
• Good analytical and numeracy skills and confidence using and managing spreadsheets.
• Excellent communication and interpersonal skills.
• A marketing qualification is not required, but would be an advantage.

Office hours & location:

We usually work 09h00 – 17h30 GMT/BST. We also offer flexitime, including extended lunch breaks (for a visit to the gym or to go for a walk, or just have a longer lunch). MPG operates a hybrid working policy, with 2 days per week in the office (WeWork, central London). All team members have a WeWork membership giving them access to office space 7 days a week.

Start date: Flexible. Finding exactly the right person for the job is the most important aspect of recruitment for us, so we don’t fixate on a specific start date, but ‘as soon as possible’ is usually our request!

Salary: Information supplied upon application and interview process. What we offer depends on the mix of experience, skills, qualifications, and growth potential you can bring to Team MPG.

Benefits: 25 days holiday per year (plus bank holidays); additional day off for your birthday & birthday gift voucher; regular and ongoing training initiatives incl. personalised development plan; regular team socials, including charity fundraisers; annual wellbeing allowance; annual allowance for opticians; annual allowance for flu vaccinations; 2 days off per year for volunteering/charity work; monthly subsidy to cover costs of home working (energy, internet etc); work equipment provided, including laptop, 2nd screen, keyboard & mouse.