At a Glance
- Tasks: Lead and innovate marketing strategies to boost brand engagement and revenue growth.
- Company: Join the Wolseley Hospitality Group, a leader in the hospitality industry.
- Benefits: 33 days holiday, enhanced pension, life assurance, and 100% staff discount at all restaurants.
- Other info: Opportunities for personal growth and development in a supportive environment.
- Why this job: Shape the future of hospitality marketing while leading a dynamic team.
- Qualifications: Proven marketing leadership experience with a focus on digital innovation.
The predicted salary is between 80000 - 100000 € per year.
The Wolseley Hospitality Group's Head Office is located above The Wolseley on Piccadilly. It comprises The Director’s office alongside People, Talent & Culture, Finance, Purchasing, Marketing and Reservations.
A commercially driven marketing leader responsible for shaping and delivering the company’s marketing strategy to drive revenue growth, brand positioning, and customer engagement. This role combines strategic leadership, digital innovation, and financial accountability, working cross-functionally to align marketing activity with wider business objectives. The Marketing Director will lead a high performing team, oversee multi-channel campaigns, and ensure all marketing investment delivers measurable commercial impact.
Company Benefits
- 33 days holiday including bank holidays
- Enhanced pension
- Life assurance & Family medical cover
- Competitive bonus to be discussed
- Staff discount of 100% across all TWHG restaurants
Key Responsibilities
- Communications
- Define brand positioning, narrative, and go to market strategy across all channels and touchpoints
- Ensure consistency and innovation across all brand, content, and communications activity
- Manage and align agencies and external partners to deliver best in class creative, media, and communications
- Communicate brand activity and plans clearly across the wider business
- Develop opening and launch strategies for new initiatives
- Build strong, site-level relationships and maintain a deep understanding of each location’s needs and performance
- Digital & Social
- Define the strategy across paid, organic, CRM, SEO, and third parties to drive measurable growth
- Evolve customer insight, data, and performance metrics to inform strategy and optimise results
- Ensure digital and social channels are fully aligned with brand, campaign, and commercial objectives
- Leadership & Operations
- Lead, inspire, and develop the marketing team with clear direction, priorities, and KPIs
- Embed a culture of creativity, accountability, and continuous improvement
- Implement clear processes to optimise efficiency, collaboration, and output quality
- Build strong relationships with department heads across the business
- Financial & Commercial Management
- Manage the marketing budget, including monthly accrual reviews, forecasting, and end-of-month P&L preparation
- Identify areas for savings and efficiencies without compromising impact
Personal Attributes
- Commercially minded with a strong understanding of revenue drivers and ROI
- Strategic thinker with the ability to translate vision into actionable plans
- Creative and innovative, with a strong eye for brand and customer experience
- Data-driven and analytical, confident using insight to inform decision-making
- Strong leadership and people management skills
- Highly organised with excellent project and budget management capability
- Collaborative and relationship focused across all levels of the business
- Confident communicator with strong presentation and influencing skills
- Adaptable and proactive in a fast paced, evolving environment
- Results oriented with a hands on approach and strong attention to detail
- Resilient and calm under pressure with excellent problem solving skills
- Passionate about hospitality and guest experience
With a commitment to investing in our people and fostering a strong sense of family and mutual respect, you will have opportunities to develop, progress and learn from inspiring leadership teams.
Compensation: To be discussed
Marketing Director in City of Westminster employer: Marketing & PR
The Wolseley Hospitality Group is an exceptional employer, offering a vibrant work culture that prioritises creativity, collaboration, and personal growth. Located in the heart of Piccadilly, employees benefit from a generous holiday allowance, enhanced pension schemes, and a unique 100% staff discount across all TWHG restaurants, making it an attractive place for those passionate about hospitality. With a commitment to nurturing talent and providing clear pathways for career advancement, this role as Marketing Director promises not only a rewarding professional journey but also the chance to be part of a dynamic team driving innovation in the hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in City of Westminster
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to showcase your skills and achievements. Bring along a portfolio or case studies that highlight your past successes in marketing. We want to see how you can drive revenue growth and engage customers!
✨Ace the Interview
Prepare for interviews by researching the company and its marketing strategies. Think about how you can align your experience with their goals. We suggest practising common interview questions and coming up with your own questions to show your interest in the role and the company.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and genuinely interested in joining our team at The Wolseley Hospitality Group.
We think you need these skills to ace Marketing Director in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in shaping marketing strategies and driving revenue growth, as these are key for us at The Wolseley Hospitality Group.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your leadership style and how you’ve successfully managed teams and campaigns in the past. We want to see your passion for hospitality and guest experience!
Showcase Your Digital Savvy:Since this role involves digital innovation, don’t forget to mention your experience with digital marketing channels. Share specific examples of how you've driven measurable growth through social media, SEO, or CRM strategies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at The Wolseley Hospitality Group!
How to prepare for a job interview at Marketing & PR
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategy. Understand their brand positioning and recent campaigns. This will not only show your interest but also allow you to discuss how your vision aligns with theirs.
✨Showcase Your Leadership Style
Prepare examples of how you've led teams in the past. Highlight your ability to inspire creativity and drive results. Be ready to discuss how you would manage and develop the marketing team at The Wolseley Hospitality Group.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to the role. Be prepared to discuss how you've used data to inform your marketing decisions and drive growth in previous positions. This will demonstrate your analytical skills and strategic thinking.
✨Engage with Their Brand
Take some time to experience The Wolseley Hospitality Group's offerings. Whether it's dining at one of their restaurants or engaging with their digital content, being able to speak from personal experience will set you apart and show your genuine passion for the brand.
