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- Tasks: Shape go-to-market strategies and create impactful product messaging in a cutting-edge B2B tech environment.
- Company: Join an innovative leader in sustainable cooling solutions focused on AI-driven factories.
- Benefits: Enjoy remote work flexibility with occasional meet-ups in London.
- Why this job: Be part of a dynamic team making a real impact in the tech industry.
- Qualifications: Proven B2B product marketing experience, ideally in data centres, with strong project management skills.
- Other info: Familiarity with CRM tools like HubSpot is a plus.
The predicted salary is between 36000 - 60000 £ per year.
An innovative leader in sustainable cooling solutions is seeking a results-driven Product Marketing Manager to join its growing team. Focused on powering the next generation of waterless AI factories, this role offers the opportunity to shape go-to-market strategies and create impactful product messaging in a cutting-edge B2B tech environment.
- Develop and implement product marketing strategies to clearly communicate value propositions to target audiences.
- Create and manage sales and marketing assets such as brochures, case studies, white papers, and videos.
- Conduct market research and competitive analysis to support effective product positioning.
- Partner with sales to deliver enablement tools including pitch decks, training content, and battle cards.
- Drive product launch plans and cross-functional collaboration between marketing, product, and sales teams.
Proven experience in B2B product marketing, ideally within a data center-focused industry. Strong knowledge of market research, competitive analysis, and positioning strategies. Familiar with CRM and marketing platforms (HubSpot preferred), and analytics tools. Effective collaborator with excellent project management and multitasking skills in fast-paced environments.
Remote UK role with meet ups in London.
Product Manager - Digital Marketing employer: Marketing Moves
Contact Detail:
Marketing Moves Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Digital Marketing
✨Tip Number 1
Network with professionals in the B2B tech and digital marketing sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and learn about the latest trends in product marketing.
✨Tip Number 2
Familiarise yourself with the latest tools and platforms relevant to product marketing, especially HubSpot. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your experience with market research and competitive analysis during interviews. Be ready to share specific examples of how you've successfully positioned products in the past and the impact it had on sales.
✨Tip Number 4
Showcase your project management skills by discussing how you've effectively collaborated with cross-functional teams in previous roles. Highlight any successful product launches you've been a part of and the strategies you employed to ensure their success.
We think you need these skills to ace Product Manager - Digital Marketing
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV showcases your B2B product marketing experience, particularly in data center-focused industries. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful product launches or effective marketing strategies.
Write a Tailored Cover Letter: In your cover letter, express your passion for sustainable technology and how your background aligns with the company's mission. Highlight specific examples of your market research and competitive analysis skills, as well as your experience with CRM and marketing platforms.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a role in product marketing.
How to prepare for a job interview at Marketing Moves
✨Understand the Product and Market
Before the interview, make sure to research the company's products and their position in the market. Familiarise yourself with sustainable cooling solutions and how they relate to digital marketing. This will help you articulate your understanding of the industry and demonstrate your enthusiasm for the role.
✨Showcase Your B2B Experience
Highlight your previous experience in B2B product marketing, especially if it's within a data centre-focused industry. Be prepared to discuss specific strategies you've implemented and the results achieved. This will show that you have the relevant background to succeed in this role.
✨Prepare for Collaboration Questions
Since the role involves cross-functional collaboration, be ready to discuss examples of how you've worked effectively with sales, marketing, and product teams in the past. Share specific instances where your collaboration led to successful product launches or marketing campaigns.
✨Demonstrate Your Analytical Skills
The company values market research and competitive analysis, so be prepared to talk about your experience with these processes. Discuss any tools you've used, such as CRM or analytics platforms, and how you've leveraged data to inform your marketing strategies.
