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- Tasks: Lead innovative marketing strategies and drive lead generation initiatives in a tech-savvy environment.
- Company: Join a cutting-edge technology company with a focus on B2B marketing.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the tech industry while collaborating with dynamic partners.
- Qualifications: Experience in ABM and partner marketing, with strong analytical and communication skills.
- Other info: Remote role with regular meet-ups in London for team bonding.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Moves have partnered with a cutting edge technology company in the search for a results-driven Lead Generation & Partner Marketing Manager. As a key member of the marketing team, you will spearhead targeted lead generation initiatives, ABM and partner marketing.
Responsibilities:
- Design and execute integrated lead generation and ABM strategies tailored to key enterprise accounts and partner channels.
- Develop and manage multi-channel campaigns (email, webinars, content, social, co-marketing) to generate and nurture leads.
- Collaborate with partners on joint go-to-market programs, aligning on value propositions, messaging, and demand gen tactics.
- Optimise lead management through segmentation, scoring models, and streamlined workflows in partnership with Marketing Operations.
- Track performance and ROI, delivering actionable insights from campaign and partner metrics to refine strategies and maximize pipeline growth.
Background:
- Proven experience in ABM and partner marketing, especially within tech and AI.
- Strong understanding of account segmentation, lead nurturing, and data-driven demand generation strategies.
- Hands-on proficiency with CRM and marketing automation platforms (HubSpot preferred).
- Analytical mindset with the ability to interpret data and translate insights into action.
- Excellent communication and collaboration skills - you are just as comfortable building relationships with internal stakeholders as you are with external partners.
This is a remote role to be based in the UK with twice monthly meet ups in London.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Technology, Information and Media and Computer Hardware Manufacturing
Senior Marketing Manager in London employer: Marketing Moves
Contact Detail:
Marketing Moves Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in tech or have experience with ABM. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your successful campaigns and strategies. This gives potential employers a taste of what you can bring to the table, especially in lead generation and partner marketing.
✨Tip Number 3
Prepare for interviews by practising common questions related to ABM and lead generation. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we often have exclusive roles listed there that you won’t find anywhere else.
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in lead generation and ABM strategies, and don’t forget to mention any tech or AI-related projects you've worked on!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful campaigns you've led and how they align with the responsibilities listed in the job description.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, be sure to include examples of how you've used data to drive marketing decisions. Mention any tools you’ve used, like HubSpot, to manage campaigns and track performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Marketing Moves
✨Know Your ABM Inside Out
Make sure you brush up on your account-based marketing (ABM) strategies. Be ready to discuss specific campaigns you've led, the metrics you tracked, and how you optimised them for better results. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Data Skills
Since this role requires an analytical mindset, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've interpreted campaign metrics and adjusted strategies accordingly. This will demonstrate your ability to turn insights into actionable plans.
✨Familiarise Yourself with CRM Tools
As hands-on proficiency with CRM and marketing automation platforms is key, make sure you're well-versed in HubSpot or similar tools. Be ready to discuss how you've used these platforms to manage leads and streamline workflows in previous positions.
✨Prepare for Collaborative Scenarios
This role involves working closely with partners and internal teams, so think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you align messaging and value propositions with different stakeholders to achieve common goals.
