Marketing Manager in Ilfracombe

North Devon Resort is seeking a commercially driven and highly creative Marketing Manager to lead the marketing function for one of North Devon's leading holiday destinations. This is a pivotal role focused on developing and delivering marketing strategies that increase brand awareness, drive bookings, maximise occupancy, and enhance the guest experience across the resort's accommodation, leisure, food and beverage, and events offering.

Working closely with the senior leadership team and external marketing agency, you will take ownership of marketing planning, campaign execution, digital performance, and brand development. The successful candidate will combine strategic marketing expertise with strong commercial awareness, acting as the key link between the resort and its marketing partners while ensuring all campaigns align with business objectives and deliver measurable results. This is an exciting opportunity for someone who thrives within a fast-paced hospitality environment and wants to shape the future marketing strategy of a growing and ambitious resort.

Key Responsibilities

• Lead the development and execution of the resort's annual marketing strategy to drive bookings, occupancy, and revenue growth.
• Deliver integrated marketing campaigns promoting accommodation, food and beverage, leisure facilities, seasonal events, and guest experiences.
• Manage the relationship with the resort's external marketing agency, ensuring campaigns are delivered on time, within budget, and achieve commercial objectives.
• Oversee website content, customer experience, and digital performance to maximise enquiries and conversions.
• Support SEO, PPC, email marketing, social media, and paid digital activity alongside agency partners.
• Expand the resort's digital presence across Instagram, YouTube, TikTok, and other relevant platforms.
• Coordinate photography, videography, and content creation to strengthen brand awareness and engagement.
• Collaborate with operational departments to identify marketing opportunities and support commercial initiatives.
• Monitor campaign performance, website analytics, and return on investment, providing regular reports and recommendations to senior leadership.
• Manage the marketing budget and ensure effective allocation of resources across all marketing activity.

The Successful Applicant

• Proven experience within a Marketing Manager or Senior Marketing role.
• Strong background delivering integrated marketing campaigns within a commercial environment.
• Experience managing external marketing agencies and third-party suppliers.
• Strong understanding of digital marketing, social media, and campaign management.
• Commercially focused with the ability to analyse marketing performance and optimise campaigns.
• Excellent stakeholder management and communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Experience producing marketing reports and presenting performance insights.
• Proficiency with Microsoft Office and marketing reporting tools.

Technical & Platform Knowledge

• Social media marketing.
• SEO and PPC.
• Website content management systems (CMS).
• Marketing analytics and reporting.
• Campaign planning and budget management.
• Experience within hospitality, leisure, tourism, or holiday park environments.
• Knowledge of guest journey and customer experience strategies.
• Understanding of website optimisation and digital conversion strategies.
• Passion for hospitality, tourism, and customer engagement.

Salary & Benefits

• Salary from £34,000 per annum depending on experience.
• Permanent full-time opportunity (part-time applications considered).
• Company pension scheme.
• Discounted or free food.
• Free on-site parking.
• Sick pay.
• Opportunity to establish and shape a newly created marketing function.
• High level of ownership and autonomy within a growing hospitality business.
• Opportunity to work within one of North Devon's leading holiday destinations.

If you are a commercially focused marketing professional who thrives on delivering impactful campaigns, building strong brands, and driving measurable business growth within the hospitality or leisure sector, this is an excellent opportunity to make your mark within an ambitious and expanding resort.