At a Glance
- Tasks: Lead creative marketing strategies to boost bookings and enhance guest experiences.
- Company: Join a top holiday destination in North Devon with a vibrant team.
- Benefits: Enjoy a competitive salary, free food, and on-site parking.
- Other info: Opportunity for high ownership and career growth in a dynamic environment.
- Why this job: Shape the future of marketing in a growing hospitality business.
- Qualifications: Experience in marketing management and digital campaign execution required.
The predicted salary is between 85000 - 100000 £ per year.
North Devon Resort is seeking a commercially driven and highly creative Marketing Manager to lead the marketing function for one of North Devon's leading holiday destinations. This is a pivotal role focused on developing and delivering marketing strategies that increase brand awareness, drive bookings, maximise occupancy, and enhance the guest experience across the resort's accommodation, leisure, food and beverage, and events offering.
Working closely with the senior leadership team and external marketing agency, you will take ownership of marketing planning, campaign execution, digital performance, and brand development. The successful candidate will combine strategic marketing expertise with strong commercial awareness, acting as the key link between the resort and its marketing partners while ensuring all campaigns align with business objectives and deliver measurable results. This is an exciting opportunity for someone who thrives within a fast-paced hospitality environment and wants to shape the future marketing strategy of a growing and ambitious resort.
Key Responsibilities- Lead the development and execution of the resort's annual marketing strategy to drive bookings, occupancy, and revenue growth.
- Deliver integrated marketing campaigns promoting accommodation, food and beverage, leisure facilities, seasonal events, and guest experiences.
- Manage the relationship with the resort's external marketing agency, ensuring campaigns are delivered on time, within budget, and achieve commercial objectives.
- Oversee website content, customer experience, and digital performance to maximise enquiries and conversions.
- Support SEO, PPC, email marketing, social media, and paid digital activity alongside agency partners.
- Expand the resort's digital presence across Instagram, YouTube, TikTok, and other relevant platforms.
- Coordinate photography, videography, and content creation to strengthen brand awareness and engagement.
- Collaborate with operational departments to identify marketing opportunities and support commercial initiatives.
- Monitor campaign performance, website analytics, and return on investment, providing regular reports and recommendations to senior leadership.
- Manage the marketing budget and ensure effective allocation of resources across all marketing activity.
- Proven experience within a Marketing Manager or Senior Marketing role.
- Strong background delivering integrated marketing campaigns within a commercial environment.
- Experience managing external marketing agencies and third-party suppliers.
- Strong understanding of digital marketing, social media, and campaign management.
- Commercially focused with the ability to analyse marketing performance and optimise campaigns.
- Excellent stakeholder management and communication skills.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Experience producing marketing reports and presenting performance insights.
- Proficiency with Microsoft Office and marketing reporting tools.
- Social media marketing.
- SEO and PPC.
- Website content management systems (CMS).
- Marketing analytics and reporting.
- Campaign planning and budget management.
- Experience within hospitality, leisure, tourism, or holiday park environments.
- Knowledge of guest journey and customer experience strategies.
- Understanding of website optimisation and digital conversion strategies.
- Passion for hospitality, tourism, and customer engagement.
- Salary from £34,000 per annum depending on experience.
- Permanent full-time opportunity (part-time applications considered).
- Company pension scheme.
- Discounted or free food.
- Free on-site parking.
- Sick pay.
- Opportunity to establish and shape a newly created marketing function.
- High level of ownership and autonomy within a growing hospitality business.
- Opportunity to work within one of North Devon's leading holiday destinations.
If you are a commercially focused marketing professional who thrives on delivering impactful campaigns, building strong brands, and driving measurable business growth within the hospitality or leisure sector, this is an excellent opportunity to make your mark within an ambitious and expanding resort.
Marketing Manager in Ilfracombe employer: Marketing Mill Studios Ltd
This established PR and communications agency is an excellent employer, offering a collaborative and supportive work culture that fosters professional growth and creativity. With a clear pathway to Account Manager level within 12 months, employees benefit from ongoing mentoring and the opportunity to work on diverse client campaigns, all while being part of a team that values innovation and effective communication.
Contact Details:
Marketing Mill Studios Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Ilfracombe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing Mill Studios Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing Mill Studios Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing Mill Studios Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketing Mill Studios Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Ilfracombe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing Mill Studios Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing Mill Studios Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing Mill Studios Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing Mill Studios Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing Mill Studios Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing Mill Studios Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
