At a Glance
- Tasks: Lead brand strategies and execute impactful marketing campaigns for premium beverages.
- Company: Join AG Barr, a leading name in the beverage industry with a creative culture.
- Benefits: Enjoy uncapped bonuses, flexible holidays, and discounts on iconic drinks.
- Other info: Fast-paced environment with excellent career growth opportunities.
- Why this job: Make a real impact on beloved brands while developing your marketing skills.
- Qualifications: Experience in brand management and a passion for consumer engagement.
AG Barr is seeking a commercially driven and highly creative Brand Manager to lead the strategic development of its premium Adult Socialising portfolio, including Fentimans, Bundaberg and Frobishers. This is a pivotal role focused on delivering insight-led brand strategies and high-impact integrated marketing campaigns that strengthen brand equity, increase market share, and drive sustainable commercial growth across a portfolio of premium soft drinks.
Working closely with Commercial, Activation, Innovation, R&D and Sales teams, you will take ownership of brand planning, campaign execution, innovation projects, and performance analysis. The successful candidate will combine strategic brand marketing expertise with strong commercial awareness, helping shape how consumers connect with some of the UK's most established premium beverage brands. You'll play a key role in developing emotionally engaging campaigns while ensuring every marketing investment delivers measurable business impact.
This is an exciting opportunity for someone who thrives within a fast-paced FMCG environment and wants to make a visible impact within one of the UK's most recognised branded businesses.
Key Responsibilities- Lead the development and execution of brand strategies aligned with AG Barr's commercial objectives
- Deliver integrated through-the-line marketing campaigns across digital, social, retail, PR, and traditional media channels
- Drive brand awareness, consideration, and market share through distinctive consumer-led marketing initiatives
- Collaborate with Commercial, Sales, Activation, Innovation, and R&D teams to maximise campaign effectiveness and return on investment
- Monitor brand performance, identifying commercial opportunities and implementing optimisation strategies
- Manage external creative, media, and marketing agencies to deliver best-in-class campaigns
- Lead annual brand planning processes using consumer insight, market trends, and competitive analysis
- Support and project manage new product development initiatives, including product launches, new flavours, and packaging innovations
- Manage marketing budgets to maximise efficiency and commercial return
- Deliver actionable consumer insights and performance reporting to support strategic decision-making
- Proven experience within a Brand Manager or consumer marketing role, ideally within an FMCG environment
- Strong background developing and delivering integrated marketing campaigns that drive brand growth
- Experience managing brand strategy, campaign execution, and performance analysis
- Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously
- Experience supporting new product development and successful product launches
- Strong commercial awareness with the ability to interpret market, consumer, and financial data
- Excellent stakeholder management skills with experience collaborating across cross-functional teams
- Strong analytical mindset with the ability to convert insights into commercial action
- Excellent communication and presentation skills
- Passion for building brands and delivering exceptional consumer experiences
- Brand strategy and portfolio management
- Integrated marketing campaign planning
- Consumer insight and market analysis
- Marketing performance reporting and analytics
- Budget management and ROI optimisation
- Agency management
- Commercial planning and brand performance evaluation
- Uncapped performance bonus linked to business results
- Defined contribution pension scheme
- Up to 34 days annual leave plus flexible holiday trading
- Flexible benefits allowance
- Discounted gym membership and lifestyle benefits
- Employee discounts and staff sales
- Life assurance
- Free AG Barr products throughout the working day
- Annual salary reviews
- Ongoing learning, development, and career progression opportunities
- Opportunity to work with some of the UK's most recognised and iconic beverage brands
If you are a commercially focused brand marketer who thrives on developing impactful campaigns, building premium consumer brands, and delivering measurable commercial growth within a fast-paced FMCG environment, this is an excellent opportunity to make your mark within one of the UK's most established and innovative branded businesses.
Brand Manager - Adult Socialising Brands: Fentimans employer: Marketing Mill Studios Ltd
AG Barr is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about brand marketing in the FMCG sector. With a strong focus on employee growth, AG Barr offers extensive learning opportunities, flexible working arrangements, and a comprehensive benefits package, including uncapped performance bonuses and generous annual leave. Join a team that collaborates across functions to create impactful campaigns for some of the UK's most iconic beverage brands, making a tangible difference in a fast-paced environment.
Contact Details:
Marketing Mill Studios Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Adult Socialising Brands: Fentimans
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marketing Mill Studios Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marketing Mill Studios Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marketing Mill Studios Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marketing Mill Studios Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Adult Socialising Brands: Fentimans
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marketing Mill Studios Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marketing Mill Studios Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marketing Mill Studios Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marketing Mill Studios Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marketing Mill Studios Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marketing Mill Studios Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
