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- Tasks: Lead innovative B2B marketing plans to promote Greater Manchester as a top investment destination.
- Company: Join Marketing Manchester, a dynamic team focused on business growth and global promotion.
- Benefits: Agile working options, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in positioning Manchester as a world-class hub for investment and innovation.
- Qualifications: 5+ years in marketing, strong B2B experience, and excellent communication skills.
- Other info: Travel opportunities within the UK and overseas, with a focus on diverse workforce inclusion.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Manchester has a fantastic opportunity for an experienced Marketing Manager to join the team. You will play a key role in positioning Greater Manchester as a world-class destination for business growth, relocation, and Foreign Direct Investment (FDI). This will involve developing, delivering and evaluating effective marketing plans that promote Manchester domestically and internationally as a key investment opportunity. We’re looking for someone with a passion for place marketing and a strong background in B2B, who can implement and elevate our strategy across key growth sectors and drive forward promotion of Greater Manchester’s investment opportunities. Please note that this role requires travel within the UK and overseas. The position is based at our Head Office in Manchester, with agile working options available.
Key Responsibilities:
- Lead the development and execution of integrated B2B marketing plans that drive leads.
- Promote Greater Manchester nationally and internationally as a hub for investment, innovation, and business relocation.
- Build and manage effective partnerships and stakeholder relationships to ensure alignment and collaboration on campaigns and collateral.
- Manage E-CRM systems and marketing databases, ensuring targeted and timely communications.
- Work closely with internal teams (Finance, Design, Digital) to ensure activities are delivered on time and within budget.
- Monitor and report on the impact of campaigns and projects to internal and external stakeholders.
- Champion brand consistency across all campaigns and partner activities, ensuring adherence to the Manchester brand guidelines.
About You:
- Minimum 5 year’s experience in a marketing or communications role (or equivalent capability).
- Previous experience managing B2B marketing plans and campaigns.
- Comfortable working with a large network of public and private sector stakeholders.
- A confident, resourceful communicator who thrives on building relationships and delivering high-quality outcomes.
- Understanding of economic development, inward investment, real estate or place marketing is highly desirable.
Marketing Manchester leads the vision and strategy for the promotion and brand positioning of GM as a top world-ranked place to visit, invest, meet, live and study. In partnership with MIDAS, we enable the delivery of GM’s Local Industrial Strategy for aligned targeted inward investment and foreign direct investment (and UK relocations); promoting GM’s priority and sectors - Creative & Media, Financial Profession and Business Services, Digital & Tech, Advanced Manufacturing, Life Sciences and Net Zero.
We are currently unable to provide sponsorship for work permits or visas. Therefore, we can only consider candidates who already have the legal right to work in the UK.
At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List. We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community. If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.
Marketing Manager in Manchester employer: Marketing Manchester
Contact Detail:
Marketing Manchester Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend marketing events, and join relevant online communities. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Showcase your passion for place marketing! When you get the chance to chat with potential employers, share your ideas on how to promote Greater Manchester as a top investment destination. This will demonstrate your enthusiasm and understanding of the role.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing. We want to see that you can hit the ground running!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Marketing Manchester. Don’t miss out on this fantastic opportunity!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in B2B marketing and any relevant projects that showcase your skills in promoting places like Greater Manchester.
Show Your Passion: Let us see your enthusiasm for place marketing! Share examples of how you've successfully promoted locations or businesses in the past, and why you believe Greater Manchester is a fantastic investment opportunity.
Be Honest and Authentic: While it’s tempting to use AI tools for help, remember to keep your application genuine. We want to hear your real experiences and insights, so be yourself and let your personality shine through!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Marketing Manchester
✨Know Your Market
Before the interview, dive deep into understanding Greater Manchester's current market position. Familiarise yourself with recent campaigns and initiatives that promote the region as a business hub. This will not only show your passion for place marketing but also demonstrate your proactive approach to understanding the role.
✨Showcase Your B2B Experience
Prepare specific examples of your past B2B marketing campaigns. Highlight how you developed and executed these plans, focusing on measurable outcomes. This will help illustrate your capability to drive leads and manage effective partnerships, which are crucial for this role.
✨Build Relationships
Since the role involves working with a large network of stakeholders, be ready to discuss your relationship-building skills. Share anecdotes about how you've successfully collaborated with public and private sector partners in the past, showcasing your ability to align and collaborate on campaigns.
✨Understand the Brand Guidelines
Familiarise yourself with Manchester's brand guidelines and be prepared to discuss how you would champion brand consistency across campaigns. This shows that you respect the brand's identity and are committed to maintaining its integrity while promoting investment opportunities.
