Marketing Manager – Creative Fashion Accessories & 3D Printed Designs

Location & Salary

Location: London, UK. Working Hours: Full-time (32 hours/week). Salary: £35,000 – £45,000 per year.

About Persona Beauty

Persona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories. Our products blend Eastern aesthetics, cosplay culture, and modern creative design. We operate a multi‑channel e‑commerce model and an in‑house design studio pipeline, spanning:

• Two London retail locations.
• Pop‑up events & fashion/art exhibitions.
• Shopify online store.
• Xiaohongshu (RED) promotion.
• B2B partnerships for 3D‑printed fashion accessories/installations.
• UK cosplay & ACG (2D culture) communities.
• A strong UK‑based Asian customer base.

We look forward to welcoming you to Persona Beauty.

Key Responsibilities

• Develop and execute integrated marketing strategies (online & offline).
• Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify.
• Produce high‑quality Chinese & English content: photos, videos, product posts, storytelling captions.
• Write engaging Xiaohongshu‑style content (Chinese copywriting essential).
• Plan and support pop‑up events, exhibitions, cosplay‑related activities, and product launches.
• Collaborate with influencers, KOLs, and cosplay/creative communities.
• Organise photoshoots, video shoots, and visual asset management.
• Strengthen consistent brand identity and creative direction.
• Conduct market research and identify new growth opportunities.
• Prepare marketing materials for B2B partnerships.
• Analyse marketing performance and provide monthly reports.

Key Requirements

• Experience in marketing, content creation, brand management, and media management.
• Education: Bachelor’s degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred.
• Strong Chinese writing ability required (Xiaohongshu content creation).
• Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu.
• Knowledge of content trends on Xiaohongshu, Instagram, TikTok.
• Interest in cosplay, ACG culture, fashion, beauty, or 3D design.
• Strong aesthetic sense; ability to produce visuals is a plus.
• Creative, proactive, detail‑oriented.
• Excellent Chinese & English communication skills in listening, speaking, reading, and writing.

What We Offer

• Salary: £35,000–£45,000 per year.
• Full‑time position with stable hours (32 hrs/week).
• Creative, supportive work environment.
• Opportunities to participate in cosplay shows, 3D fashion installations, pop‑ups, and more.
• Real growth and leadership opportunities as the brand expands.
• A chance to shape the identity of a culturally distinctive, innovative brand.

Additional Details

Experience: Required
Languages: Chinese – Advanced, English – Advanced
Employment: Full‑time
Schedule: Thursday – Sunday
Salary: £35,000 – £45,000 yearly